Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for January 2024
January’s top values look like a greatest-hits playlist of stability. Health leads the pack, showing up in about 49% of all tests, with Family close behind at 43%. The next tier clusters tightly: Financial stability (38%), Trust (37%), and Peace (37%) are nearly neck-and-neck, suggesting people aren’t choosing one “core need” so much as building a whole safety net.
There are no meaningful moves in positions across the top 10; every value holds steady. That lack of churn is its own signal: priorities feel settled, not experimental. When the rankings don’t budge, it usually means the month reinforces existing concerns rather than introducing new ones.
The overall profile screams “get my life in order.” The dominance of Health, Family, Money, Trust, Peace, and Security points to protection, reliability, and calm as top themes, while Pleasure (31%) and Freedom (29%) still make a strong showing—responsibility, but with a side of fun.
Seasonally, this fits January: post-holiday reset, New Year routines, and a renewed appetite for security and stability without abandoning love and enjoyment.
Total Tests
42,573
in this month
🔥 Most Popular
Health
20,935 appearances
⭐ Best Ranking
Family
Avg rank: 3.64
🥇 Most #1 Rankings
Family
5577 times first place
1
Health
▶Avg Rank:3.80
Appearance:49.2%
Trend (MOM):+0.9%
Trend (YOY):+2.3%
🥇 Top 1:11.4%
🥉 Top 3:27.0%
2
Family
▶Avg Rank:3.64
Appearance:42.6%
Trend (MOM):+9.8%
Trend (YOY):+0.8%
🥇 Top 1:13.1%
🥉 Top 3:24.8%
3
+1Financial stability
▶Avg Rank:4.72
Appearance:37.7%
Trend (MOM):+0.1%
Trend (YOY):+8.6%
🥇 Top 1:3.9%
🥉 Top 3:14.5%
4
+1Trust
▶Avg Rank:5.05
Appearance:37.2%
Trend (MOM):+7.8%
Trend (YOY):-2.6%
🥇 Top 1:3.3%
🥉 Top 3:12.3%
5
-2Peace
▶Avg Rank:4.76
Appearance:36.7%
Trend (MOM):-4.0%
Trend (YOY):+0.7%
🥇 Top 1:4.5%
🥉 Top 3:14.6%
6
Love
▶Avg Rank:4.64
Appearance:32.8%
Trend (MOM):+0.6%
Trend (YOY):+3.2%
🥇 Top 1:4.8%
🥉 Top 3:13.7%
7
Pleasure
▶Avg Rank:5.24
Appearance:31.0%
Trend (MOM):-1.2%
Trend (YOY):-1.5%
🥇 Top 1:2.5%
🥉 Top 3:9.5%
8
Freedom
▶Avg Rank:6.53
Appearance:28.6%
Trend (MOM):-4.2%
Trend (YOY):-2.0%
🥇 Top 1:2.9%
🥉 Top 3:6.4%
9
+2Respect
▶Avg Rank:5.59
Appearance:28.2%
Trend (MOM):+12.6%
Trend (YOY):-0.4%
🥇 Top 1:1.7%
🥉 Top 3:7.2%
10
Security
▶Avg Rank:4.75
Appearance:25.9%
Trend (MOM):-1.5%
Trend (YOY):+0.8%
🥇 Top 1:3.2%
🥉 Top 3:10.5%
11
-2Growth
▶Avg Rank:5.58
Appearance:25.4%
Trend (MOM):-12.1%
Trend (YOY):+2.3%
🥇 Top 1:2.1%
🥉 Top 3:7.1%
12
+2Friendship
▶Avg Rank:5.76
Appearance:23.5%
Trend (MOM):+8.6%
Trend (YOY):-1.8%
🥇 Top 1:1.5%
🥉 Top 3:6.0%
13
+6Loyalty
▶Avg Rank:5.59
Appearance:22.3%
Trend (MOM):+16.1%
Trend (YOY):+0.4%
🥇 Top 1:1.6%
🥉 Top 3:6.0%
14
-2Authenticity
▶Avg Rank:5.34
Appearance:20.8%
Trend (MOM):-15.2%
Trend (YOY):+1.7%
🥇 Top 1:1.8%
🥉 Top 3:6.2%
15
+1Honesty
▶Avg Rank:5.78
Appearance:20.4%
Trend (MOM):+1.4%
Trend (YOY):-1.3%
🥇 Top 1:1.1%
🥉 Top 3:4.8%
16
+5Discipline
▶Avg Rank:5.01
Appearance:19.8%
Trend (MOM):+7.0%
Trend (YOY):+3.1%
🥇 Top 1:2.1%
🥉 Top 3:6.9%
17
Certainty
▶Avg Rank:4.89
Appearance:19.1%
Trend (MOM):-1.7%
Trend (YOY):+3.0%
🥇 Top 1:2.7%
🥉 Top 3:7.4%
18
+8Wealth
▶Avg Rank:4.93
Appearance:19.0%
Trend (MOM):+15.0%
Trend (YOY):+0.4%
🥇 Top 1:2.3%
🥉 Top 3:7.0%
19
-6Curiosity
▶Avg Rank:5.86
Appearance:18.7%
Trend (MOM):-14.8%
Trend (YOY):+4.5%
🥇 Top 1:1.1%
🥉 Top 3:4.4%
20
-5Creativity
▶Avg Rank:5.84
Appearance:18.3%
Trend (MOM):-12.7%
Trend (YOY):-3.9%
🥇 Top 1:1.3%
🥉 Top 3:4.4%
21
+3Control
▶Avg Rank:5.17
Appearance:18.0%
Trend (MOM):+3.5%
Trend (YOY):-1.8%
🥇 Top 1:2.0%
🥉 Top 3:6.3%
22
+6Success
▶Avg Rank:5.63
Appearance:17.7%
Trend (MOM):+11.4%
Trend (YOY):-3.4%
🥇 Top 1:1.5%
🥉 Top 3:4.9%
23
-3Compassion
▶Avg Rank:5.73
Appearance:17.5%
Trend (MOM):-6.5%
Trend (YOY):+3.6%
🥇 Top 1:1.3%
🥉 Top 3:4.5%
24
+3Accountability
▶Avg Rank:5.76
Appearance:16.9%
Trend (MOM):+2.8%
Trend (YOY):+4.4%
🥇 Top 1:0.9%
🥉 Top 3:3.8%
25
-7Wisdom
▶Avg Rank:5.76
Appearance:16.6%
Trend (MOM):-14.0%
Trend (YOY):+1.5%
🥇 Top 1:1.4%
🥉 Top 3:4.4%
26
-1Ethics
▶Avg Rank:6.20
Appearance:16.4%
Trend (MOM):-2.3%
Trend (YOY):+3.2%
🥇 Top 1:1.5%
🥉 Top 3:4.2%
27
-5Meaningful work
▶Avg Rank:6.50
Appearance:15.6%
Trend (MOM):-11.5%
Trend (YOY):-1.5%
🥇 Top 1:0.9%
🥉 Top 3:2.9%
28
+2Helpfulness
▶Avg Rank:7.17
Appearance:14.9%
Trend (MOM):-3.8%
Trend (YOY):-4.6%
🥇 Top 1:0.7%
🥉 Top 3:2.2%
29
Independence
▶Avg Rank:6.23
Appearance:14.9%
Trend (MOM):-4.4%
Trend (YOY):-1.6%
🥇 Top 1:0.8%
🥉 Top 3:2.9%
30
+5Adventure
▶Avg Rank:5.88
Appearance:14.0%
Trend (MOM):+11.0%
Trend (YOY):-3.6%
🥇 Top 1:0.8%
🥉 Top 3:3.2%
31
+3Job security
▶Avg Rank:5.44
Appearance:13.8%
Trend (MOM):+6.6%
Trend (YOY):+4.3%
🥇 Top 1:0.7%
🥉 Top 3:3.9%
32
+1Appreciation
▶Avg Rank:6.30
Appearance:13.8%
Trend (MOM):+1.0%
Trend (YOY):+2.5%
🥇 Top 1:0.5%
🥉 Top 3:2.3%
33
-2Intelligence
▶Avg Rank:6.38
Appearance:13.7%
Trend (MOM):-2.7%
Trend (YOY):+1.3%
🥇 Top 1:0.8%
🥉 Top 3:2.6%
34
-11Inner harmony
▶Avg Rank:5.45
Appearance:13.5%
Trend (MOM):-22.7%
Trend (YOY):+2.9%
🥇 Top 1:1.7%
🥉 Top 3:4.2%
35
-3Justice
▶Avg Rank:6.21
Appearance:13.1%
Trend (MOM):-5.2%
Trend (YOY):-2.0%
🥇 Top 1:0.9%
🥉 Top 3:3.0%
36
Privacy
▶Avg Rank:6.17
Appearance:13.0%
Trend (MOM):+9.2%
Trend (YOY):-11.5%
🥇 Top 1:0.6%
🥉 Top 3:2.5%
37
+2Challenge
▶Avg Rank:6.10
Appearance:12.3%
Trend (MOM):+7.9%
Trend (YOY):-6.4%
🥇 Top 1:0.5%
🥉 Top 3:2.5%
38
Equality
▶Avg Rank:5.83
Appearance:11.9%
Trend (MOM):+4.0%
Trend (YOY):-15.0%
🥇 Top 1:1.2%
🥉 Top 3:3.2%
39
+6Religion
▶Avg Rank:3.67
Appearance:11.6%
Trend (MOM):+23.1%
Trend (YOY):+13.3%
🥇 Top 1:4.4%
🥉 Top 3:6.9%
40
-3Tolerance
▶Avg Rank:6.91
Appearance:10.7%
Trend (MOM):-10.5%
Trend (YOY):-9.8%
🥇 Top 1:0.5%
🥉 Top 3:1.6%
41
-1Passion
▶Avg Rank:6.37
Appearance:10.6%
Trend (MOM):-6.2%
Trend (YOY):+2.2%
🥇 Top 1:0.5%
🥉 Top 3:1.9%
42
-1Acceptance
▶Avg Rank:6.44
Appearance:10.2%
Trend (MOM):-4.4%
Trend (YOY):-3.4%
🥇 Top 1:0.4%
🥉 Top 3:1.7%
43
Commitment
▶Avg Rank:7.12
Appearance:10.1%
Trend (MOM):+7.0%
Trend (YOY):+0.3%
🥇 Top 1:0.4%
🥉 Top 3:1.4%
44
-2Courage
▶Avg Rank:6.21
Appearance:10.1%
Trend (MOM):-1.9%
Trend (YOY):-7.1%
🥇 Top 1:0.4%
🥉 Top 3:1.8%
45
+3Excitement
▶Avg Rank:6.50
Appearance:9.8%
Trend (MOM):+15.3%
Trend (YOY):-0.2%
🥇 Top 1:0.3%
🥉 Top 3:1.5%
46
-2Ambition
▶Avg Rank:6.33
Appearance:9.7%
Trend (MOM):+2.6%
Trend (YOY):+2.3%
🥇 Top 1:0.6%
🥉 Top 3:2.0%
47
Determination
▶Avg Rank:6.31
Appearance:9.5%
Trend (MOM):+7.3%
Trend (YOY):-3.7%
🥇 Top 1:0.5%
🥉 Top 3:1.8%
48
+1Forgiveness
▶Avg Rank:6.16
Appearance:8.5%
Trend (MOM):+6.0%
Trend (YOY):-0.1%
🥇 Top 1:0.4%
🥉 Top 3:1.8%
49
+1Teamwork
▶Avg Rank:6.98
Appearance:8.3%
Trend (MOM):+6.6%
Trend (YOY):-0.2%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
50
-4Spirituality
▶Avg Rank:5.50
Appearance:8.0%
Trend (MOM):-10.7%
Trend (YOY):-0.4%
🥇 Top 1:1.1%
🥉 Top 3:2.6%
51
Competence
▶Avg Rank:6.76
Appearance:6.9%
Trend (MOM):-4.4%
Trend (YOY):+7.3%
🥇 Top 1:0.2%
🥉 Top 3:1.0%
52
Uniqueness
▶Avg Rank:6.35
Appearance:6.4%
Trend (MOM):-5.5%
Trend (YOY):+3.2%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
53
+2Beauty
▶Avg Rank:6.32
Appearance:6.1%
Trend (MOM):+5.2%
Trend (YOY):+1.3%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
54
Excellence
▶Avg Rank:6.14
Appearance:5.7%
Trend (MOM):-4.3%
Trend (YOY):+3.2%
🥇 Top 1:0.3%
🥉 Top 3:1.3%
55
-2Variety
▶Avg Rank:6.62
Appearance:5.4%
Trend (MOM):-9.3%
Trend (YOY):-2.2%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
56
Contribution
▶Avg Rank:6.90
Appearance:5.0%
Trend (MOM):-9.9%
Trend (YOY):-8.6%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
57
+2Reputation
▶Avg Rank:6.77
Appearance:4.9%
Trend (MOM):+13.0%
Trend (YOY):+1.1%
🥇 Top 1:0.2%
🥉 Top 3:0.6%
58
-1Influence
▶Avg Rank:6.68
Appearance:4.9%
Trend (MOM):-0.5%
Trend (YOY):-2.3%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
59
-1Tradition
▶Avg Rank:6.24
Appearance:4.8%
Trend (MOM):+8.4%
Trend (YOY):-0.9%
🥇 Top 1:0.2%
🥉 Top 3:0.9%
60
Authority
▶Avg Rank:6.44
Appearance:3.0%
Trend (MOM):+18.2%
Trend (YOY):-3.4%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
61
Popularity
▶Avg Rank:6.63
Appearance:2.6%
Trend (MOM):+7.1%
Trend (YOY):-8.2%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
62
Fame
▶Avg Rank:6.27
Appearance:2.5%
Trend (MOM):+19.3%
Trend (YOY):-11.6%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.80 | 11.4% | 27.0% | 49.2% | ▲+0.9% |
▶ 2 | Family | 3.64 | 13.1% | 24.8% | 42.6% | ▲+9.8% |
▶ 3 ▲+1 | Financial stability | 4.72 | 3.9% | 14.5% | 37.7% | ▲+0.1% |
▶ 4 ▲+1 | Trust | 5.05 | 3.3% | 12.3% | 37.2% | ▲+7.8% |
▶ 5 ▼−2 | Peace | 4.76 | 4.5% | 14.6% | 36.7% | ▼−4.0% |
▶ 6 | Love | 4.64 | 4.8% | 13.7% | 32.8% | ▲+0.6% |
▶ 7 | Pleasure | 5.24 | 2.5% | 9.5% | 31.0% | ▼−1.2% |
▶ 8 | Freedom | 6.53 | 2.9% | 6.4% | 28.6% | ▼−4.2% |
▶ 9 ▲+2 | Respect | 5.59 | 1.7% | 7.2% | 28.2% | ▲+12.6% |
▶ 10 | Security | 4.75 | 3.2% | 10.5% | 25.9% | ▼−1.5% |
▶ 11 ▼−2 | Growth | 5.58 | 2.1% | 7.1% | 25.4% | ▼−12.1% |
▶ 12 ▲+2 | Friendship | 5.76 | 1.5% | 6.0% | 23.5% | ▲+8.6% |
▶ 13 ▲+6 | Loyalty | 5.59 | 1.6% | 6.0% | 22.3% | ▲+16.1% |
▶ 14 ▼−2 | Authenticity | 5.34 | 1.8% | 6.2% | 20.8% | ▼−15.2% |
▶ 15 ▲+1 | Honesty | 5.78 | 1.1% | 4.8% | 20.4% | ▲+1.4% |
▶ 16 ▲+5 | Discipline | 5.01 | 2.1% | 6.9% | 19.8% | ▲+7.0% |
▶ 17 | Certainty | 4.89 | 2.7% | 7.4% | 19.1% | ▼−1.7% |
▶ 18 ▲+8 | Wealth | 4.93 | 2.3% | 7.0% | 19.0% | ▲+15.0% |
▶ 19 ▼−6 | Curiosity | 5.86 | 1.1% | 4.4% | 18.7% | ▼−14.8% |
▶ 20 ▼−5 | Creativity | 5.84 | 1.3% | 4.4% | 18.3% | ▼−12.7% |
▶ 21 ▲+3 | Control | 5.17 | 2.0% | 6.3% | 18.0% | ▲+3.5% |
▶ 22 ▲+6 | Success | 5.63 | 1.5% | 4.9% | 17.7% | ▲+11.4% |
▶ 23 ▼−3 | Compassion | 5.73 | 1.3% | 4.5% | 17.5% | ▼−6.5% |
▶ 24 ▲+3 | Accountability | 5.76 | 0.9% | 3.8% | 16.9% | ▲+2.8% |
▶ 25 ▼−7 | Wisdom | 5.76 | 1.4% | 4.4% | 16.6% | ▼−14.0% |
▶ 26 ▼−1 | Ethics | 6.20 | 1.5% | 4.2% | 16.4% | ▼−2.3% |
▶ 27 ▼−5 | Meaningful work | 6.50 | 0.9% | 2.9% | 15.6% | ▼−11.5% |
▶ 28 ▲+2 | Helpfulness | 7.17 | 0.7% | 2.2% | 14.9% | ▼−3.8% |
▶ 29 | Independence | 6.23 | 0.8% | 2.9% | 14.9% | ▼−4.4% |
▶ 30 ▲+5 | Adventure | 5.88 | 0.8% | 3.2% | 14.0% | ▲+11.0% |
▶ 31 ▲+3 | Job security | 5.44 | 0.7% | 3.9% | 13.8% | ▲+6.6% |
▶ 32 ▲+1 | Appreciation | 6.30 | 0.5% | 2.3% | 13.8% | ▲+1.0% |
▶ 33 ▼−2 | Intelligence | 6.38 | 0.8% | 2.6% | 13.7% | ▼−2.7% |
▶ 34 ▼−11 | Inner harmony | 5.45 | 1.7% | 4.2% | 13.5% | ▼−22.7% |
▶ 35 ▼−3 | Justice | 6.21 | 0.9% | 3.0% | 13.1% | ▼−5.2% |
▶ 36 | Privacy | 6.17 | 0.6% | 2.5% | 13.0% | ▲+9.2% |
▶ 37 ▲+2 | Challenge | 6.10 | 0.5% | 2.5% | 12.3% | ▲+7.9% |
▶ 38 | Equality | 5.83 | 1.2% | 3.2% | 11.9% | ▲+4.0% |
▶ 39 ▲+6 | Religion | 3.67 | 4.4% | 6.9% | 11.6% | ▲+23.1% |
▶ 40 ▼−3 | Tolerance | 6.91 | 0.5% | 1.6% | 10.7% | ▼−10.5% |
▶ 41 ▼−1 | Passion | 6.37 | 0.5% | 1.9% | 10.6% | ▼−6.2% |
▶ 42 ▼−1 | Acceptance | 6.44 | 0.4% | 1.7% | 10.2% | ▼−4.4% |
▶ 43 | Commitment | 7.12 | 0.4% | 1.4% | 10.1% | ▲+7.0% |
▶ 44 ▼−2 | Courage | 6.21 | 0.4% | 1.8% | 10.1% | ▼−1.9% |
▶ 45 ▲+3 | Excitement | 6.50 | 0.3% | 1.5% | 9.8% | ▲+15.3% |
▶ 46 ▼−2 | Ambition | 6.33 | 0.6% | 2.0% | 9.7% | ▲+2.6% |
▶ 47 | Determination | 6.31 | 0.5% | 1.8% | 9.5% | ▲+7.3% |
▶ 48 ▲+1 | Forgiveness | 6.16 | 0.4% | 1.8% | 8.5% | ▲+6.0% |
▶ 49 ▲+1 | Teamwork | 6.98 | 0.3% | 1.1% | 8.3% | ▲+6.6% |
▶ 50 ▼−4 | Spirituality | 5.50 | 1.1% | 2.6% | 8.0% | ▼−10.7% |
▶ 51 | Competence | 6.76 | 0.2% | 1.0% | 6.9% | ▼−4.4% |
▶ 52 | Uniqueness | 6.35 | 0.3% | 1.1% | 6.4% | ▼−5.5% |
▶ 53 ▲+2 | Beauty | 6.32 | 0.3% | 1.2% | 6.1% | ▲+5.2% |
▶ 54 | Excellence | 6.14 | 0.3% | 1.3% | 5.7% | ▼−4.3% |
▶ 55 ▼−2 | Variety | 6.62 | 0.2% | 0.8% | 5.4% | ▼−9.3% |
▶ 56 | Contribution | 6.90 | 0.2% | 0.7% | 5.0% | ▼−9.9% |
▶ 57 ▲+2 | Reputation | 6.77 | 0.2% | 0.6% | 4.9% | ▲+13.0% |
▶ 58 ▼−1 | Influence | 6.68 | 0.2% | 0.7% | 4.9% | ▼−0.5% |
▶ 59 ▼−1 | Tradition | 6.24 | 0.2% | 0.9% | 4.8% | ▲+8.4% |
▶ 60 | Authority | 6.44 | 0.1% | 0.5% | 3.0% | ▲+18.2% |
▶ 61 | Popularity | 6.63 | 0.1% | 0.4% | 2.6% | ▲+7.1% |
▶ 62 | Fame | 6.27 | 0.1% | 0.5% | 2.5% | ▲+19.3% |