Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for December 2023
December’s top values are remarkably steady: every top-10 item held its positions, suggesting a “no surprises” month where people doubled down on core priorities rather than experimenting. Coverage is high too: Health shows up in 48.7% of tests, with Family (38.7%), Peace (38.2%), and Financial stability (37.7%) bunched tightly together—more like a packed leaderboard than a runaway race.
Because there are no position changes among the top 10, the real story is the shape of demand: a strong cluster of well-being and stability values dominates. Even the “softer” motivators hold real weight: Love (32.6%) and Pleasure (31.3%) remain mainstream, while Freedom (29.8%) and Growth (28.9%) signal people still want agency and progress, just not at the expense of feeling safe.
Seasonally, this looks like classic end-of-year psychology: colder weather, family gatherings, and year-end finances push priorities toward health, home, calm, and security—less “new me,” more “keep it together and enjoy it.”
Total Tests
24,652
in this month
🔥 Most Popular
Health
12,009 appearances
⭐ Best Ranking
Religion
Avg rank: 3.61
🥇 Most #1 Rankings
Family
2879 times first place
1
Health
▶Avg Rank:3.79
Appearance:48.7%
Trend (MOM):+2.4%
Trend (YOY):+2.3%
🥇 Top 1:11.3%
🥉 Top 3:27.1%
2
Family
▶Avg Rank:3.72
Appearance:38.8%
Trend (MOM):-7.2%
Trend (YOY):-2.5%
🥇 Top 1:11.7%
🥉 Top 3:22.0%
3
+1Peace
▶Avg Rank:4.64
Appearance:38.2%
Trend (MOM):+2.1%
Trend (YOY):+4.9%
🥇 Top 1:4.9%
🥉 Top 3:15.7%
4
+1Financial stability
▶Avg Rank:4.79
Appearance:37.7%
Trend (MOM):+4.0%
Trend (YOY):+6.0%
🥇 Top 1:3.8%
🥉 Top 3:14.2%
5
-2Trust
▶Avg Rank:5.04
Appearance:34.5%
Trend (MOM):-7.6%
Trend (YOY):-5.0%
🥇 Top 1:3.2%
🥉 Top 3:11.6%
6
Love
▶Avg Rank:4.64
Appearance:32.6%
Trend (MOM):+0.5%
Trend (YOY):+1.7%
🥇 Top 1:5.0%
🥉 Top 3:13.6%
7
Pleasure
▶Avg Rank:5.25
Appearance:31.3%
Trend (MOM):-0.4%
Trend (YOY):-3.6%
🥇 Top 1:2.5%
🥉 Top 3:9.4%
8
Freedom
▶Avg Rank:6.50
Appearance:29.8%
Trend (MOM):+4.6%
Trend (YOY):-0.3%
🥇 Top 1:3.1%
🥉 Top 3:6.8%
9
+2Growth
▶Avg Rank:5.47
Appearance:28.9%
Trend (MOM):+21.8%
Trend (YOY):+6.9%
🥇 Top 1:2.6%
🥉 Top 3:8.2%
10
Security
▶Avg Rank:4.66
Appearance:26.3%
Trend (MOM):-0.3%
Trend (YOY):+3.4%
🥇 Top 1:3.5%
🥉 Top 3:11.0%
11
-2Respect
▶Avg Rank:5.64
Appearance:25.1%
Trend (MOM):-11.5%
Trend (YOY):-2.0%
🥇 Top 1:1.4%
🥉 Top 3:6.1%
12
+3Authenticity
▶Avg Rank:5.15
Appearance:24.6%
Trend (MOM):+18.1%
Trend (YOY):+1.7%
🥇 Top 1:2.4%
🥉 Top 3:7.9%
13
+5Curiosity
▶Avg Rank:5.70
Appearance:21.9%
Trend (MOM):+15.5%
Trend (YOY):+4.0%
🥇 Top 1:1.5%
🥉 Top 3:5.5%
14
-2Friendship
▶Avg Rank:5.80
Appearance:21.6%
Trend (MOM):-7.5%
Trend (YOY):-3.6%
🥇 Top 1:1.3%
🥉 Top 3:5.3%
15
+5Creativity
▶Avg Rank:5.85
Appearance:20.9%
Trend (MOM):+11.1%
Trend (YOY):+3.9%
🥇 Top 1:1.3%
🥉 Top 3:5.1%
16
-2Honesty
▶Avg Rank:5.81
Appearance:20.1%
Trend (MOM):-4.1%
Trend (YOY):-1.6%
🥇 Top 1:1.1%
🥉 Top 3:4.7%
17
Certainty
▶Avg Rank:4.81
Appearance:19.4%
Trend (MOM):+1.2%
Trend (YOY):+5.3%
🥇 Top 1:2.9%
🥉 Top 3:7.8%
18
+8Wisdom
▶Avg Rank:5.63
Appearance:19.3%
Trend (MOM):+19.7%
Trend (YOY):+5.9%
🥇 Top 1:1.7%
🥉 Top 3:5.4%
19
-6Loyalty
▶Avg Rank:5.66
Appearance:19.2%
Trend (MOM):-11.4%
Trend (YOY):-1.8%
🥇 Top 1:1.4%
🥉 Top 3:5.0%
20
+2Compassion
▶Avg Rank:5.65
Appearance:18.7%
Trend (MOM):+8.5%
Trend (YOY):-2.0%
🥇 Top 1:1.5%
🥉 Top 3:4.9%
21
-5Discipline
▶Avg Rank:5.11
Appearance:18.5%
Trend (MOM):-6.7%
Trend (YOY):+8.9%
🥇 Top 1:1.8%
🥉 Top 3:6.2%
22
+5Meaningful work
▶Avg Rank:6.56
Appearance:17.7%
Trend (MOM):+13.6%
Trend (YOY):-1.7%
🥇 Top 1:1.0%
🥉 Top 3:3.2%
23
+13Inner harmony
▶Avg Rank:5.26
Appearance:17.5%
Trend (MOM):+35.8%
Trend (YOY):+10.2%
🥇 Top 1:2.6%
🥉 Top 3:6.1%
24
-5Control
▶Avg Rank:5.14
Appearance:17.4%
Trend (MOM):-8.3%
Trend (YOY):+0.7%
🥇 Top 1:2.0%
🥉 Top 3:6.1%
25
Ethics
▶Avg Rank:6.19
Appearance:16.8%
Trend (MOM):+3.6%
Trend (YOY):-1.5%
🥇 Top 1:1.7%
🥉 Top 3:4.3%
26
-5Wealth
▶Avg Rank:5.06
Appearance:16.5%
Trend (MOM):-12.3%
Trend (YOY):+3.6%
🥇 Top 1:1.7%
🥉 Top 3:5.7%
27
-3Accountability
▶Avg Rank:5.68
Appearance:16.5%
Trend (MOM):-0.3%
Trend (YOY):+5.5%
🥇 Top 1:0.9%
🥉 Top 3:4.0%
28
-5Success
▶Avg Rank:5.77
Appearance:15.9%
Trend (MOM):-6.1%
Trend (YOY):+2.1%
🥇 Top 1:1.2%
🥉 Top 3:4.2%
29
Independence
▶Avg Rank:6.18
Appearance:15.6%
Trend (MOM):+4.9%
Trend (YOY):+1.6%
🥇 Top 1:1.0%
🥉 Top 3:3.2%
30
-2Helpfulness
▶Avg Rank:7.26
Appearance:15.5%
Trend (MOM):-0.5%
Trend (YOY):-2.4%
🥇 Top 1:0.7%
🥉 Top 3:2.2%
31
+4Intelligence
▶Avg Rank:6.35
Appearance:14.1%
Trend (MOM):+4.3%
Trend (YOY):+1.0%
🥇 Top 1:0.8%
🥉 Top 3:2.7%
32
+1Justice
▶Avg Rank:6.21
Appearance:13.8%
Trend (MOM):+0.7%
Trend (YOY):-4.7%
🥇 Top 1:1.0%
🥉 Top 3:3.1%
33
-2Appreciation
▶Avg Rank:6.22
Appearance:13.7%
Trend (MOM):-3.5%
Trend (YOY):-4.3%
🥇 Top 1:0.5%
🥉 Top 3:2.5%
34
-4Job security
▶Avg Rank:5.45
Appearance:13.0%
Trend (MOM):-9.1%
Trend (YOY):+3.2%
🥇 Top 1:0.6%
🥉 Top 3:3.5%
35
-3Adventure
▶Avg Rank:5.84
Appearance:12.6%
Trend (MOM):-10.1%
Trend (YOY):-7.9%
🥇 Top 1:0.7%
🥉 Top 3:2.9%
36
-2Privacy
▶Avg Rank:6.11
Appearance:11.9%
Trend (MOM):-12.6%
Trend (YOY):-7.3%
🥇 Top 1:0.5%
🥉 Top 3:2.3%
37
+3Tolerance
▶Avg Rank:6.93
Appearance:11.9%
Trend (MOM):+8.8%
Trend (YOY):-7.6%
🥇 Top 1:0.5%
🥉 Top 3:1.8%
38
Equality
▶Avg Rank:5.82
Appearance:11.4%
Trend (MOM):-5.1%
Trend (YOY):-18.5%
🥇 Top 1:1.1%
🥉 Top 3:3.2%
39
-2Challenge
▶Avg Rank:6.08
Appearance:11.4%
Trend (MOM):-11.3%
Trend (YOY):-8.5%
🥇 Top 1:0.5%
🥉 Top 3:2.3%
40
+1Passion
▶Avg Rank:6.34
Appearance:11.3%
Trend (MOM):+6.5%
Trend (YOY):+6.1%
🥇 Top 1:0.6%
🥉 Top 3:1.9%
41
+1Acceptance
▶Avg Rank:6.36
Appearance:10.6%
Trend (MOM):+0.7%
Trend (YOY):-4.2%
🥇 Top 1:0.5%
🥉 Top 3:1.7%
42
-3Courage
▶Avg Rank:6.05
Appearance:10.3%
Trend (MOM):-7.8%
Trend (YOY):-4.4%
🥇 Top 1:0.5%
🥉 Top 3:2.1%
43
+2Commitment
▶Avg Rank:7.13
Appearance:9.4%
Trend (MOM):-4.5%
Trend (YOY):+2.7%
🥇 Top 1:0.4%
🥉 Top 3:1.3%
44
+3Ambition
▶Avg Rank:6.44
Appearance:9.4%
Trend (MOM):-2.1%
Trend (YOY):-2.6%
🥇 Top 1:0.5%
🥉 Top 3:1.8%
45
-2Religion
▶Avg Rank:3.61
Appearance:9.4%
Trend (MOM):-9.5%
Trend (YOY):+4.1%
🥇 Top 1:3.7%
🥉 Top 3:5.7%
46
+4Spirituality
▶Avg Rank:5.51
Appearance:9.0%
Trend (MOM):+21.6%
Trend (YOY):+10.0%
🥇 Top 1:1.1%
🥉 Top 3:2.9%
47
-1Determination
▶Avg Rank:6.35
Appearance:8.9%
Trend (MOM):-9.5%
Trend (YOY):-7.8%
🥇 Top 1:0.4%
🥉 Top 3:1.7%
48
-4Excitement
▶Avg Rank:6.34
Appearance:8.5%
Trend (MOM):-15.5%
Trend (YOY):-11.3%
🥇 Top 1:0.3%
🥉 Top 3:1.5%
49
Forgiveness
▶Avg Rank:6.20
Appearance:8.0%
Trend (MOM):-5.8%
Trend (YOY):+4.4%
🥇 Top 1:0.3%
🥉 Top 3:1.5%
50
-2Teamwork
▶Avg Rank:6.99
Appearance:7.8%
Trend (MOM):-11.0%
Trend (YOY):-2.3%
🥇 Top 1:0.3%
🥉 Top 3:1.0%
51
Competence
▶Avg Rank:6.79
Appearance:7.2%
Trend (MOM):+11.7%
Trend (YOY):-3.6%
🥇 Top 1:0.3%
🥉 Top 3:1.0%
52
+1Uniqueness
▶Avg Rank:6.45
Appearance:6.7%
Trend (MOM):+11.1%
Trend (YOY):+2.8%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
53
+1Variety
▶Avg Rank:6.54
Appearance:5.9%
Trend (MOM):-0.2%
Trend (YOY):-10.0%
🥇 Top 1:0.2%
🥉 Top 3:0.9%
54
+1Excellence
▶Avg Rank:6.34
Appearance:5.9%
Trend (MOM):+6.5%
Trend (YOY):+2.7%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
55
-3Beauty
▶Avg Rank:6.42
Appearance:5.8%
Trend (MOM):-9.2%
Trend (YOY):+8.2%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
56
+2Contribution
▶Avg Rank:6.94
Appearance:5.6%
Trend (MOM):+6.8%
Trend (YOY):-7.7%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
57
+2Influence
▶Avg Rank:6.51
Appearance:4.9%
Trend (MOM):-0.4%
Trend (YOY):-9.7%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
58
-2Tradition
▶Avg Rank:6.21
Appearance:4.5%
Trend (MOM):-14.9%
Trend (YOY):+4.4%
🥇 Top 1:0.2%
🥉 Top 3:0.9%
59
-2Reputation
▶Avg Rank:6.65
Appearance:4.3%
Trend (MOM):-17.0%
Trend (YOY):-10.8%
🥇 Top 1:0.1%
🥉 Top 3:0.6%
60
Authority
▶Avg Rank:6.53
Appearance:2.5%
Trend (MOM):-15.9%
Trend (YOY):-7.0%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
61
Popularity
▶Avg Rank:6.58
Appearance:2.4%
Trend (MOM):-14.9%
Trend (YOY):-3.5%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
62
Fame
▶Avg Rank:6.05
Appearance:2.1%
Trend (MOM):-18.6%
Trend (YOY):-11.1%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.79 | 11.3% | 27.1% | 48.7% | ▲+2.4% |
▶ 2 | Family | 3.72 | 11.7% | 22.0% | 38.8% | ▼−7.2% |
▶ 3 ▲+1 | Peace | 4.64 | 4.9% | 15.7% | 38.2% | ▲+2.1% |
▶ 4 ▲+1 | Financial stability | 4.79 | 3.8% | 14.2% | 37.7% | ▲+4.0% |
▶ 5 ▼−2 | Trust | 5.04 | 3.2% | 11.6% | 34.5% | ▼−7.6% |
▶ 6 | Love | 4.64 | 5.0% | 13.6% | 32.6% | ▲+0.5% |
▶ 7 | Pleasure | 5.25 | 2.5% | 9.4% | 31.3% | ▼−0.4% |
▶ 8 | Freedom | 6.50 | 3.1% | 6.8% | 29.8% | ▲+4.6% |
▶ 9 ▲+2 | Growth | 5.47 | 2.6% | 8.2% | 28.9% | ▲+21.8% |
▶ 10 | Security | 4.66 | 3.5% | 11.0% | 26.3% | ▼−0.3% |
▶ 11 ▼−2 | Respect | 5.64 | 1.4% | 6.1% | 25.1% | ▼−11.5% |
▶ 12 ▲+3 | Authenticity | 5.15 | 2.4% | 7.9% | 24.6% | ▲+18.1% |
▶ 13 ▲+5 | Curiosity | 5.70 | 1.5% | 5.5% | 21.9% | ▲+15.5% |
▶ 14 ▼−2 | Friendship | 5.80 | 1.3% | 5.3% | 21.6% | ▼−7.5% |
▶ 15 ▲+5 | Creativity | 5.85 | 1.3% | 5.1% | 20.9% | ▲+11.1% |
▶ 16 ▼−2 | Honesty | 5.81 | 1.1% | 4.7% | 20.1% | ▼−4.1% |
▶ 17 | Certainty | 4.81 | 2.9% | 7.8% | 19.4% | ▲+1.2% |
▶ 18 ▲+8 | Wisdom | 5.63 | 1.7% | 5.4% | 19.3% | ▲+19.7% |
▶ 19 ▼−6 | Loyalty | 5.66 | 1.4% | 5.0% | 19.2% | ▼−11.4% |
▶ 20 ▲+2 | Compassion | 5.65 | 1.5% | 4.9% | 18.7% | ▲+8.5% |
▶ 21 ▼−5 | Discipline | 5.11 | 1.8% | 6.2% | 18.5% | ▼−6.7% |
▶ 22 ▲+5 | Meaningful work | 6.56 | 1.0% | 3.2% | 17.7% | ▲+13.6% |
▶ 23 ▲+13 | Inner harmony | 5.26 | 2.6% | 6.1% | 17.5% | ▲+35.8% |
▶ 24 ▼−5 | Control | 5.14 | 2.0% | 6.1% | 17.4% | ▼−8.3% |
▶ 25 | Ethics | 6.19 | 1.7% | 4.3% | 16.8% | ▲+3.6% |
▶ 26 ▼−5 | Wealth | 5.06 | 1.7% | 5.7% | 16.5% | ▼−12.3% |
▶ 27 ▼−3 | Accountability | 5.68 | 0.9% | 4.0% | 16.5% | ▼−0.3% |
▶ 28 ▼−5 | Success | 5.77 | 1.2% | 4.2% | 15.9% | ▼−6.1% |
▶ 29 | Independence | 6.18 | 1.0% | 3.2% | 15.6% | ▲+4.9% |
▶ 30 ▼−2 | Helpfulness | 7.26 | 0.7% | 2.2% | 15.5% | ▼−0.5% |
▶ 31 ▲+4 | Intelligence | 6.35 | 0.8% | 2.7% | 14.1% | ▲+4.3% |
▶ 32 ▲+1 | Justice | 6.21 | 1.0% | 3.1% | 13.8% | ▲+0.7% |
▶ 33 ▼−2 | Appreciation | 6.22 | 0.5% | 2.5% | 13.7% | ▼−3.5% |
▶ 34 ▼−4 | Job security | 5.45 | 0.6% | 3.5% | 13.0% | ▼−9.1% |
▶ 35 ▼−3 | Adventure | 5.84 | 0.7% | 2.9% | 12.6% | ▼−10.1% |
▶ 36 ▼−2 | Privacy | 6.11 | 0.5% | 2.3% | 11.9% | ▼−12.6% |
▶ 37 ▲+3 | Tolerance | 6.93 | 0.5% | 1.8% | 11.9% | ▲+8.8% |
▶ 38 | Equality | 5.82 | 1.1% | 3.2% | 11.4% | ▼−5.1% |
▶ 39 ▼−2 | Challenge | 6.08 | 0.5% | 2.3% | 11.4% | ▼−11.3% |
▶ 40 ▲+1 | Passion | 6.34 | 0.6% | 1.9% | 11.3% | ▲+6.5% |
▶ 41 ▲+1 | Acceptance | 6.36 | 0.5% | 1.7% | 10.6% | ▲+0.7% |
▶ 42 ▼−3 | Courage | 6.05 | 0.5% | 2.1% | 10.3% | ▼−7.8% |
▶ 43 ▲+2 | Commitment | 7.13 | 0.4% | 1.3% | 9.4% | ▼−4.5% |
▶ 44 ▲+3 | Ambition | 6.44 | 0.5% | 1.8% | 9.4% | ▼−2.1% |
▶ 45 ▼−2 | Religion | 3.61 | 3.7% | 5.7% | 9.4% | ▼−9.5% |
▶ 46 ▲+4 | Spirituality | 5.51 | 1.1% | 2.9% | 9.0% | ▲+21.6% |
▶ 47 ▼−1 | Determination | 6.35 | 0.4% | 1.7% | 8.9% | ▼−9.5% |
▶ 48 ▼−4 | Excitement | 6.34 | 0.3% | 1.5% | 8.5% | ▼−15.5% |
▶ 49 | Forgiveness | 6.20 | 0.3% | 1.5% | 8.0% | ▼−5.8% |
▶ 50 ▼−2 | Teamwork | 6.99 | 0.3% | 1.0% | 7.8% | ▼−11.0% |
▶ 51 | Competence | 6.79 | 0.3% | 1.0% | 7.2% | ▲+11.7% |
▶ 52 ▲+1 | Uniqueness | 6.45 | 0.3% | 1.1% | 6.7% | ▲+11.1% |
▶ 53 ▲+1 | Variety | 6.54 | 0.2% | 0.9% | 5.9% | ▼−0.2% |
▶ 54 ▲+1 | Excellence | 6.34 | 0.3% | 1.1% | 5.9% | ▲+6.5% |
▶ 55 ▼−3 | Beauty | 6.42 | 0.3% | 1.1% | 5.8% | ▼−9.2% |
▶ 56 ▲+2 | Contribution | 6.94 | 0.2% | 0.8% | 5.6% | ▲+6.8% |
▶ 57 ▲+2 | Influence | 6.51 | 0.2% | 0.8% | 4.9% | ▼−0.4% |
▶ 58 ▼−2 | Tradition | 6.21 | 0.2% | 0.9% | 4.5% | ▼−14.9% |
▶ 59 ▼−2 | Reputation | 6.65 | 0.1% | 0.6% | 4.3% | ▼−17.0% |
▶ 60 | Authority | 6.53 | 0.1% | 0.4% | 2.5% | ▼−15.9% |
▶ 61 | Popularity | 6.58 | 0.1% | 0.4% | 2.4% | ▼−14.9% |
▶ 62 | Fame | 6.05 | 0.1% | 0.4% | 2.1% | ▼−18.6% |