Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for February 2023
February’s value stack looks like a “take care of me and mine” month. Health leads with about 48% of tests, followed by Family at 43%—a clear tilt toward wellbeing and close relationships. The rest of the top 10 clusters around stability and calm: Trust (~39%), Peace (~36%), and Financial stability (~34%) suggest people weren’t chasing thrills as much as predictability. Even the “fun” entry, Pleasure (~32%), sits below the security-minded crowd.
Ranking-wise, every top value shows an upward move in positions, with the biggest momentum concentrated in the “steady the ship” themes: Peace up 4 positions and Financial stability up 5 positions. Lower in the list, Respect up 9 positions and Security up 10 positions hint that social order and safety surged into the spotlight.
Taken together, February reads like post-holiday realism: New Year health goals meeting mid-winter caution, plus a Valentine’s-season undertone where Love (~32%) rises but doesn’t overpower the need for stability, trust, and security.
Total Tests
39,807
in this month
🔥 Most Popular
Health
19,159 appearances
⭐ Best Ranking
Family
Avg rank: 3.61
🥇 Most #1 Rankings
Family
5397 times first place
1
Health
▶Avg Rank:3.81
Appearance:48.1%
Trend (MOM):+0.1%
Trend (YOY):+6.6%
🥇 Top 1:10.8%
🥉 Top 3:26.6%
2
Family
▶Avg Rank:3.61
Appearance:43.1%
Trend (MOM):+2.1%
Trend (YOY):+3.4%
🥇 Top 1:13.6%
🥉 Top 3:25.2%
3
Trust
▶Avg Rank:5.00
Appearance:38.7%
Trend (MOM):+1.1%
Trend (YOY):+0.4%
🥇 Top 1:3.7%
🥉 Top 3:13.2%
4
Peace
▶Avg Rank:4.75
Appearance:36.3%
Trend (MOM):-0.2%
Trend (YOY):+1.5%
🥇 Top 1:4.6%
🥉 Top 3:14.4%
5
Financial stability
▶Avg Rank:4.80
Appearance:33.8%
Trend (MOM):-2.6%
Trend (YOY):+3.8%
🥇 Top 1:3.2%
🥉 Top 3:12.5%
6
Love
▶Avg Rank:4.70
Appearance:32.0%
Trend (MOM):+0.7%
Trend (YOY):+2.3%
🥇 Top 1:4.6%
🥉 Top 3:13.2%
7
Pleasure
▶Avg Rank:5.17
Appearance:31.6%
Trend (MOM):+0.6%
Trend (YOY):-4.3%
🥇 Top 1:2.9%
🥉 Top 3:10.0%
8
Freedom
▶Avg Rank:6.49
Appearance:29.6%
Trend (MOM):+1.6%
Trend (YOY):-2.3%
🥇 Top 1:3.1%
🥉 Top 3:6.8%
9
Respect
▶Avg Rank:5.57
Appearance:29.0%
Trend (MOM):+2.4%
Trend (YOY):+1.0%
🥇 Top 1:1.7%
🥉 Top 3:7.4%
10
Security
▶Avg Rank:4.72
Appearance:26.0%
Trend (MOM):+0.8%
Trend (YOY):+3.6%
🥇 Top 1:3.2%
🥉 Top 3:10.6%
11
+1Friendship
▶Avg Rank:5.64
Appearance:25.6%
Trend (MOM):+6.9%
Trend (YOY):+0.6%
🥇 Top 1:1.7%
🥉 Top 3:6.8%
12
+1Loyalty
▶Avg Rank:5.65
Appearance:22.3%
Trend (MOM):+0.3%
Trend (YOY):+0.9%
🥇 Top 1:1.7%
🥉 Top 3:5.9%
13
-2Growth
▶Avg Rank:5.60
Appearance:22.2%
Trend (MOM):-10.7%
Trend (YOY):-1.7%
🥇 Top 1:1.9%
🥉 Top 3:6.0%
14
Honesty
▶Avg Rank:5.79
Appearance:20.4%
Trend (MOM):-1.4%
Trend (YOY):+0.2%
🥇 Top 1:1.2%
🥉 Top 3:4.9%
15
+3Wealth
▶Avg Rank:4.88
Appearance:19.7%
Trend (MOM):+4.2%
Trend (YOY):+13.2%
🥇 Top 1:2.4%
🥉 Top 3:7.4%
16
Discipline
▶Avg Rank:4.99
Appearance:18.9%
Trend (MOM):-1.5%
Trend (YOY):+10.4%
🥇 Top 1:2.0%
🥉 Top 3:6.8%
17
+4Control
▶Avg Rank:5.03
Appearance:18.7%
Trend (MOM):+2.0%
Trend (YOY):-1.4%
🥇 Top 1:2.3%
🥉 Top 3:7.0%
18
-3Authenticity
▶Avg Rank:5.39
Appearance:18.6%
Trend (MOM):-9.2%
Trend (YOY):-5.9%
🥇 Top 1:1.6%
🥉 Top 3:5.4%
19
-2Creativity
▶Avg Rank:5.82
Appearance:18.4%
Trend (MOM):-2.9%
Trend (YOY):-6.9%
🥇 Top 1:1.4%
🥉 Top 3:4.5%
20
Success
▶Avg Rank:5.66
Appearance:18.2%
Trend (MOM):-0.9%
Trend (YOY):+3.9%
🥇 Top 1:1.7%
🥉 Top 3:5.0%
21
-2Certainty
▶Avg Rank:4.94
Appearance:18.0%
Trend (MOM):-2.8%
Trend (YOY):-2.8%
🥇 Top 1:2.6%
🥉 Top 3:6.9%
22
Curiosity
▶Avg Rank:5.95
Appearance:17.4%
Trend (MOM):-2.9%
Trend (YOY):-4.0%
🥇 Top 1:1.0%
🥉 Top 3:3.9%
23
Compassion
▶Avg Rank:5.67
Appearance:16.5%
Trend (MOM):-2.3%
Trend (YOY):-4.7%
🥇 Top 1:1.2%
🥉 Top 3:4.3%
24
+4Helpfulness
▶Avg Rank:7.14
Appearance:16.4%
Trend (MOM):+4.8%
Trend (YOY):-3.8%
🥇 Top 1:0.8%
🥉 Top 3:2.5%
25
+1Ethics
▶Avg Rank:6.26
Appearance:15.9%
Trend (MOM):-0.3%
Trend (YOY):-3.3%
🥇 Top 1:1.4%
🥉 Top 3:3.9%
26
-2Wisdom
▶Avg Rank:5.79
Appearance:15.3%
Trend (MOM):-6.1%
Trend (YOY):-1.5%
🥇 Top 1:1.2%
🥉 Top 3:4.0%
27
+4Adventure
▶Avg Rank:5.81
Appearance:15.3%
Trend (MOM):+5.8%
Trend (YOY):-6.9%
🥇 Top 1:1.0%
🥉 Top 3:3.5%
28
-3Accountability
▶Avg Rank:5.73
Appearance:14.9%
Trend (MOM):-7.8%
Trend (YOY):-3.1%
🥇 Top 1:0.8%
🥉 Top 3:3.5%
29
Independence
▶Avg Rank:6.20
Appearance:14.9%
Trend (MOM):-1.8%
Trend (YOY):-1.7%
🥇 Top 1:0.9%
🥉 Top 3:3.0%
30
-3Meaningful work
▶Avg Rank:6.40
Appearance:14.9%
Trend (MOM):-6.4%
Trend (YOY):-5.9%
🥇 Top 1:0.9%
🥉 Top 3:2.9%
31
-1Privacy
▶Avg Rank:5.99
Appearance:14.7%
Trend (MOM):-0.5%
Trend (YOY):-5.3%
🥇 Top 1:0.7%
🥉 Top 3:3.0%
32
Equality
▶Avg Rank:5.73
Appearance:14.4%
Trend (MOM):+3.4%
Trend (YOY):-13.7%
🥇 Top 1:1.6%
🥉 Top 3:4.1%
33
+2Justice
▶Avg Rank:6.19
Appearance:14.1%
Trend (MOM):+5.0%
Trend (YOY):-2.6%
🥇 Top 1:1.0%
🥉 Top 3:3.1%
34
-1Intelligence
▶Avg Rank:6.19
Appearance:13.6%
Trend (MOM):+0.6%
Trend (YOY):-1.7%
🥇 Top 1:0.9%
🥉 Top 3:3.0%
35
+3Challenge
▶Avg Rank:6.02
Appearance:13.4%
Trend (MOM):+2.2%
Trend (YOY):+3.7%
🥇 Top 1:0.6%
🥉 Top 3:2.8%
36
-2Appreciation
▶Avg Rank:6.30
Appearance:13.3%
Trend (MOM):-1.0%
Trend (YOY):-1.7%
🥇 Top 1:0.5%
🥉 Top 3:2.3%
37
-1Job security
▶Avg Rank:5.43
Appearance:13.1%
Trend (MOM):-1.2%
Trend (YOY):+4.5%
🥇 Top 1:0.8%
🥉 Top 3:3.5%
38
+2Courage
▶Avg Rank:6.16
Appearance:11.7%
Trend (MOM):+8.0%
Trend (YOY):+2.2%
🥇 Top 1:0.5%
🥉 Top 3:2.3%
39
Tolerance
▶Avg Rank:6.88
Appearance:11.5%
Trend (MOM):-2.4%
Trend (YOY):-11.8%
🥇 Top 1:0.5%
🥉 Top 3:1.9%
40
-3Inner harmony
▶Avg Rank:5.41
Appearance:11.5%
Trend (MOM):-12.6%
Trend (YOY):-3.7%
🥇 Top 1:1.5%
🥉 Top 3:3.8%
41
+5Excitement
▶Avg Rank:6.46
Appearance:11.1%
Trend (MOM):+12.9%
Trend (YOY):-0.5%
🥇 Top 1:0.3%
🥉 Top 3:1.7%
42
-1Acceptance
▶Avg Rank:6.41
Appearance:10.8%
Trend (MOM):+2.3%
Trend (YOY):-1.4%
🥇 Top 1:0.4%
🥉 Top 3:1.8%
43
-1Passion
▶Avg Rank:6.24
Appearance:10.7%
Trend (MOM):+4.0%
Trend (YOY):-0.8%
🥇 Top 1:0.6%
🥉 Top 3:2.1%
44
Commitment
▶Avg Rank:7.06
Appearance:10.3%
Trend (MOM):+2.4%
Trend (YOY):+2.6%
🥇 Top 1:0.4%
🥉 Top 3:1.5%
45
Determination
▶Avg Rank:6.26
Appearance:10.0%
Trend (MOM):+0.8%
Trend (YOY):+0.7%
🥇 Top 1:0.5%
🥉 Top 3:1.9%
46
+1Ambition
▶Avg Rank:6.41
Appearance:9.7%
Trend (MOM):+3.2%
Trend (YOY):+7.4%
🥇 Top 1:0.5%
🥉 Top 3:1.9%
47
+2Teamwork
▶Avg Rank:6.98
Appearance:9.6%
Trend (MOM):+15.9%
Trend (YOY):+9.8%
🥇 Top 1:0.4%
🥉 Top 3:1.3%
48
-5Religion
▶Avg Rank:3.72
Appearance:9.5%
Trend (MOM):-6.9%
Trend (YOY):+5.9%
🥇 Top 1:3.5%
🥉 Top 3:5.6%
49
-1Forgiveness
▶Avg Rank:6.24
Appearance:8.7%
Trend (MOM):+3.1%
Trend (YOY):-1.7%
🥇 Top 1:0.4%
🥉 Top 3:1.7%
50
Spirituality
▶Avg Rank:5.71
Appearance:7.3%
Trend (MOM):-9.2%
Trend (YOY):-8.9%
🥇 Top 1:0.9%
🥉 Top 3:2.2%
51
+2Beauty
▶Avg Rank:6.33
Appearance:6.7%
Trend (MOM):+10.1%
Trend (YOY):+16.0%
🥇 Top 1:0.3%
🥉 Top 3:1.3%
52
-1Competence
▶Avg Rank:6.64
Appearance:6.3%
Trend (MOM):-2.0%
Trend (YOY):+3.1%
🥇 Top 1:0.3%
🥉 Top 3:1.0%
53
-1Uniqueness
▶Avg Rank:6.24
Appearance:6.2%
Trend (MOM):-0.3%
Trend (YOY):-14.1%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
54
+2Excellence
▶Avg Rank:6.12
Appearance:5.8%
Trend (MOM):+6.2%
Trend (YOY):+5.7%
🥇 Top 1:0.3%
🥉 Top 3:1.3%
55
-1Variety
▶Avg Rank:6.57
Appearance:5.5%
Trend (MOM):-0.6%
Trend (YOY):-6.6%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
56
-1Contribution
▶Avg Rank:7.00
Appearance:5.2%
Trend (MOM):-4.7%
Trend (YOY):+4.0%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
57
+1Tradition
▶Avg Rank:5.90
Appearance:5.1%
Trend (MOM):+3.8%
Trend (YOY):+8.4%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
58
+1Reputation
▶Avg Rank:6.62
Appearance:5.0%
Trend (MOM):+3.2%
Trend (YOY):+1.7%
🥇 Top 1:0.1%
🥉 Top 3:0.7%
59
-2Influence
▶Avg Rank:6.58
Appearance:4.9%
Trend (MOM):-2.7%
Trend (YOY):-2.6%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
60
+1Fame
▶Avg Rank:6.17
Appearance:3.3%
Trend (MOM):+15.8%
Trend (YOY):+20.3%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
61
+1Popularity
▶Avg Rank:6.54
Appearance:3.2%
Trend (MOM):+14.1%
Trend (YOY):+13.4%
🥇 Top 1:0.2%
🥉 Top 3:0.5%
62
-2Authority
▶Avg Rank:6.47
Appearance:3.0%
Trend (MOM):-2.9%
Trend (YOY):+3.0%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.81 | 10.8% | 26.6% | 48.1% | ▲+0.1% |
▶ 2 | Family | 3.61 | 13.6% | 25.2% | 43.1% | ▲+2.1% |
▶ 3 | Trust | 5.00 | 3.7% | 13.2% | 38.7% | ▲+1.1% |
▶ 4 | Peace | 4.75 | 4.6% | 14.4% | 36.3% | ▼−0.2% |
▶ 5 | Financial stability | 4.80 | 3.2% | 12.5% | 33.8% | ▼−2.6% |
▶ 6 | Love | 4.70 | 4.6% | 13.2% | 32.0% | ▲+0.7% |
▶ 7 | Pleasure | 5.17 | 2.9% | 10.0% | 31.6% | ▲+0.6% |
▶ 8 | Freedom | 6.49 | 3.1% | 6.8% | 29.6% | ▲+1.6% |
▶ 9 | Respect | 5.57 | 1.7% | 7.4% | 29.0% | ▲+2.4% |
▶ 10 | Security | 4.72 | 3.2% | 10.6% | 26.0% | ▲+0.8% |
▶ 11 ▲+1 | Friendship | 5.64 | 1.7% | 6.8% | 25.6% | ▲+6.9% |
▶ 12 ▲+1 | Loyalty | 5.65 | 1.7% | 5.9% | 22.3% | ▲+0.3% |
▶ 13 ▼−2 | Growth | 5.60 | 1.9% | 6.0% | 22.2% | ▼−10.7% |
▶ 14 | Honesty | 5.79 | 1.2% | 4.9% | 20.4% | ▼−1.4% |
▶ 15 ▲+3 | Wealth | 4.88 | 2.4% | 7.4% | 19.7% | ▲+4.2% |
▶ 16 | Discipline | 4.99 | 2.0% | 6.8% | 18.9% | ▼−1.5% |
▶ 17 ▲+4 | Control | 5.03 | 2.3% | 7.0% | 18.7% | ▲+2.0% |
▶ 18 ▼−3 | Authenticity | 5.39 | 1.6% | 5.4% | 18.6% | ▼−9.2% |
▶ 19 ▼−2 | Creativity | 5.82 | 1.4% | 4.5% | 18.4% | ▼−2.9% |
▶ 20 | Success | 5.66 | 1.7% | 5.0% | 18.2% | ▼−0.9% |
▶ 21 ▼−2 | Certainty | 4.94 | 2.6% | 6.9% | 18.0% | ▼−2.8% |
▶ 22 | Curiosity | 5.95 | 1.0% | 3.9% | 17.4% | ▼−2.9% |
▶ 23 | Compassion | 5.67 | 1.2% | 4.3% | 16.5% | ▼−2.3% |
▶ 24 ▲+4 | Helpfulness | 7.14 | 0.8% | 2.5% | 16.4% | ▲+4.8% |
▶ 25 ▲+1 | Ethics | 6.26 | 1.4% | 3.9% | 15.9% | ▼−0.3% |
▶ 26 ▼−2 | Wisdom | 5.79 | 1.2% | 4.0% | 15.3% | ▼−6.1% |
▶ 27 ▲+4 | Adventure | 5.81 | 1.0% | 3.5% | 15.3% | ▲+5.8% |
▶ 28 ▼−3 | Accountability | 5.73 | 0.8% | 3.5% | 14.9% | ▼−7.8% |
▶ 29 | Independence | 6.20 | 0.9% | 3.0% | 14.9% | ▼−1.8% |
▶ 30 ▼−3 | Meaningful work | 6.40 | 0.9% | 2.9% | 14.9% | ▼−6.4% |
▶ 31 ▼−1 | Privacy | 5.99 | 0.7% | 3.0% | 14.7% | ▼−0.5% |
▶ 32 | Equality | 5.73 | 1.6% | 4.1% | 14.4% | ▲+3.4% |
▶ 33 ▲+2 | Justice | 6.19 | 1.0% | 3.1% | 14.1% | ▲+5.0% |
▶ 34 ▼−1 | Intelligence | 6.19 | 0.9% | 3.0% | 13.6% | ▲+0.6% |
▶ 35 ▲+3 | Challenge | 6.02 | 0.6% | 2.8% | 13.4% | ▲+2.2% |
▶ 36 ▼−2 | Appreciation | 6.30 | 0.5% | 2.3% | 13.3% | ▼−1.0% |
▶ 37 ▼−1 | Job security | 5.43 | 0.8% | 3.5% | 13.1% | ▼−1.2% |
▶ 38 ▲+2 | Courage | 6.16 | 0.5% | 2.3% | 11.7% | ▲+8.0% |
▶ 39 | Tolerance | 6.88 | 0.5% | 1.9% | 11.5% | ▼−2.4% |
▶ 40 ▼−3 | Inner harmony | 5.41 | 1.5% | 3.8% | 11.5% | ▼−12.6% |
▶ 41 ▲+5 | Excitement | 6.46 | 0.3% | 1.7% | 11.1% | ▲+12.9% |
▶ 42 ▼−1 | Acceptance | 6.41 | 0.4% | 1.8% | 10.8% | ▲+2.3% |
▶ 43 ▼−1 | Passion | 6.24 | 0.6% | 2.1% | 10.7% | ▲+4.0% |
▶ 44 | Commitment | 7.06 | 0.4% | 1.5% | 10.3% | ▲+2.4% |
▶ 45 | Determination | 6.26 | 0.5% | 1.9% | 10.0% | ▲+0.8% |
▶ 46 ▲+1 | Ambition | 6.41 | 0.5% | 1.9% | 9.7% | ▲+3.2% |
▶ 47 ▲+2 | Teamwork | 6.98 | 0.4% | 1.3% | 9.6% | ▲+15.9% |
▶ 48 ▼−5 | Religion | 3.72 | 3.5% | 5.6% | 9.5% | ▼−6.9% |
▶ 49 ▼−1 | Forgiveness | 6.24 | 0.4% | 1.7% | 8.7% | ▲+3.1% |
▶ 50 | Spirituality | 5.71 | 0.9% | 2.2% | 7.3% | ▼−9.2% |
▶ 51 ▲+2 | Beauty | 6.33 | 0.3% | 1.3% | 6.7% | ▲+10.1% |
▶ 52 ▼−1 | Competence | 6.64 | 0.3% | 1.0% | 6.3% | ▼−2.0% |
▶ 53 ▼−1 | Uniqueness | 6.24 | 0.3% | 1.2% | 6.2% | ▼−0.3% |
▶ 54 ▲+2 | Excellence | 6.12 | 0.3% | 1.3% | 5.8% | ▲+6.2% |
▶ 55 ▼−1 | Variety | 6.57 | 0.2% | 0.8% | 5.5% | ▼−0.6% |
▶ 56 ▼−1 | Contribution | 7.00 | 0.2% | 0.7% | 5.2% | ▼−4.7% |
▶ 57 ▲+1 | Tradition | 5.90 | 0.3% | 1.1% | 5.1% | ▲+3.8% |
▶ 58 ▲+1 | Reputation | 6.62 | 0.1% | 0.7% | 5.0% | ▲+3.2% |
▶ 59 ▼−2 | Influence | 6.58 | 0.2% | 0.8% | 4.9% | ▼−2.7% |
▶ 60 ▲+1 | Fame | 6.17 | 0.2% | 0.7% | 3.3% | ▲+15.8% |
▶ 61 ▲+1 | Popularity | 6.54 | 0.2% | 0.5% | 3.2% | ▲+14.1% |
▶ 62 ▼−2 | Authority | 6.47 | 0.1% | 0.5% | 3.0% | ▼−2.9% |