Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for January 2023
January’s top values read like a “new year, steady me” manifesto. Health leads with 48.1% of tests mentioning it, followed by Family (42.2%) and Trust (38.3%). The whole top 10 clusters around stability and safety: Peace (36.4%), Financial stability (34.7%), Security (25.7%), plus relationship glue like Love (31.8%) and Respect (28.3%). Even the more “fun” entries—Pleasure (31.4%) and Freedom (29.2%)—sit comfortably inside a cautious, well-being-first mix.
On movement: there’s none. Every top-10 value holds its ground with 0 positions gained or lost, suggesting a remarkably consistent preference structure rather than a news-driven wobble.
What this hints at: people are prioritizing resilience—body, bank account, and inner calm—while keeping close ties and social reliability front and center. Classic January energy shows up here too: post-holiday reset, health kicks, budget tightening, and a craving for peace after the festive chaos.
Total Tests
35,320
in this month
🔥 Most Popular
Health
16,979 appearances
⭐ Best Ranking
Family
Avg rank: 3.64
🥇 Most #1 Rankings
Family
4598 times first place
1
Health
▶Avg Rank:3.77
Appearance:48.1%
Trend (MOM):+1.0%
Trend (YOY):+4.5%
🥇 Top 1:11.2%
🥉 Top 3:26.8%
2
Family
▶Avg Rank:3.64
Appearance:42.2%
Trend (MOM):+6.3%
Trend (YOY):+0.9%
🥇 Top 1:13.0%
🥉 Top 3:24.7%
3
+1Trust
▶Avg Rank:4.98
Appearance:38.3%
Trend (MOM):+5.2%
Trend (YOY):+1.3%
🥇 Top 1:3.6%
🥉 Top 3:13.0%
4
-1Peace
▶Avg Rank:4.78
Appearance:36.4%
Trend (MOM):+0.0%
Trend (YOY):-1.0%
🥇 Top 1:4.6%
🥉 Top 3:14.6%
5
Financial stability
▶Avg Rank:4.73
Appearance:34.7%
Trend (MOM):-2.3%
Trend (YOY):+4.7%
🥇 Top 1:3.7%
🥉 Top 3:13.3%
6
+1Love
▶Avg Rank:4.73
Appearance:31.8%
Trend (MOM):-1.0%
Trend (YOY):-0.3%
🥇 Top 1:4.4%
🥉 Top 3:12.7%
7
-1Pleasure
▶Avg Rank:5.19
Appearance:31.4%
Trend (MOM):-3.3%
Trend (YOY):-0.5%
🥇 Top 1:2.6%
🥉 Top 3:10.0%
8
Freedom
▶Avg Rank:6.44
Appearance:29.2%
Trend (MOM):-2.5%
Trend (YOY):-2.0%
🥇 Top 1:3.1%
🥉 Top 3:6.7%
9
+1Respect
▶Avg Rank:5.59
Appearance:28.3%
Trend (MOM):+10.8%
Trend (YOY):+2.9%
🥇 Top 1:1.6%
🥉 Top 3:7.0%
10
+1Security
▶Avg Rank:4.70
Appearance:25.7%
Trend (MOM):+1.1%
Trend (YOY):-0.3%
🥇 Top 1:3.2%
🥉 Top 3:10.6%
11
-2Growth
▶Avg Rank:5.58
Appearance:24.9%
Trend (MOM):-8.2%
Trend (YOY):-0.4%
🥇 Top 1:2.0%
🥉 Top 3:7.0%
12
+1Friendship
▶Avg Rank:5.66
Appearance:23.9%
Trend (MOM):+6.6%
Trend (YOY):+1.1%
🥇 Top 1:1.7%
🥉 Top 3:6.4%
13
+4Loyalty
▶Avg Rank:5.62
Appearance:22.2%
Trend (MOM):+13.5%
Trend (YOY):+6.2%
🥇 Top 1:1.7%
🥉 Top 3:5.9%
14
+1Honesty
▶Avg Rank:5.90
Appearance:20.7%
Trend (MOM):+1.1%
Trend (YOY):-0.7%
🥇 Top 1:1.2%
🥉 Top 3:4.7%
15
-3Authenticity
▶Avg Rank:5.35
Appearance:20.5%
Trend (MOM):-15.3%
Trend (YOY):-2.3%
🥇 Top 1:1.7%
🥉 Top 3:6.0%
16
+8Discipline
▶Avg Rank:5.01
Appearance:19.2%
Trend (MOM):+12.9%
Trend (YOY):+8.5%
🥇 Top 1:2.0%
🥉 Top 3:6.8%
17
-1Creativity
▶Avg Rank:5.88
Appearance:19.0%
Trend (MOM):-5.6%
Trend (YOY):-3.7%
🥇 Top 1:1.3%
🥉 Top 3:4.4%
18
+7Wealth
▶Avg Rank:5.05
Appearance:18.9%
Trend (MOM):+18.6%
Trend (YOY):+14.9%
🥇 Top 1:2.1%
🥉 Top 3:6.7%
19
Certainty
▶Avg Rank:4.92
Appearance:18.5%
Trend (MOM):+0.5%
Trend (YOY):-2.9%
🥇 Top 1:2.5%
🥉 Top 3:7.1%
20
+9Success
▶Avg Rank:5.74
Appearance:18.4%
Trend (MOM):+17.8%
Trend (YOY):+7.5%
🥇 Top 1:1.5%
🥉 Top 3:4.7%
21
+1Control
▶Avg Rank:5.06
Appearance:18.3%
Trend (MOM):+6.1%
Trend (YOY):-3.3%
🥇 Top 1:2.2%
🥉 Top 3:6.8%
22
-8Curiosity
▶Avg Rank:5.90
Appearance:17.9%
Trend (MOM):-15.2%
Trend (YOY):-0.7%
🥇 Top 1:1.1%
🥉 Top 3:4.0%
23
-5Compassion
▶Avg Rank:5.70
Appearance:16.9%
Trend (MOM):-11.5%
Trend (YOY):-8.5%
🥇 Top 1:1.3%
🥉 Top 3:4.4%
24
-4Wisdom
▶Avg Rank:5.72
Appearance:16.3%
Trend (MOM):-10.3%
Trend (YOY):-1.2%
🥇 Top 1:1.3%
🥉 Top 3:4.3%
25
+3Accountability
▶Avg Rank:5.68
Appearance:16.2%
Trend (MOM):+3.9%
Trend (YOY):+3.3%
🥇 Top 1:1.0%
🥉 Top 3:3.8%
26
-3Ethics
▶Avg Rank:6.26
Appearance:15.9%
Trend (MOM):-6.7%
Trend (YOY):-2.8%
🥇 Top 1:1.4%
🥉 Top 3:3.9%
27
-6Meaningful work
▶Avg Rank:6.44
Appearance:15.9%
Trend (MOM):-11.7%
Trend (YOY):-5.4%
🥇 Top 1:1.0%
🥉 Top 3:3.1%
28
-2Helpfulness
▶Avg Rank:7.13
Appearance:15.6%
Trend (MOM):-1.7%
Trend (YOY):-9.1%
🥇 Top 1:0.8%
🥉 Top 3:2.5%
29
+1Independence
▶Avg Rank:6.23
Appearance:15.1%
Trend (MOM):-1.3%
Trend (YOY):+1.0%
🥇 Top 1:0.8%
🥉 Top 3:3.0%
30
+7Privacy
▶Avg Rank:6.03
Appearance:14.7%
Trend (MOM):+14.4%
Trend (YOY):+2.6%
🥇 Top 1:0.7%
🥉 Top 3:3.0%
31
+4Adventure
▶Avg Rank:5.92
Appearance:14.5%
Trend (MOM):+6.1%
Trend (YOY):-4.1%
🥇 Top 1:0.8%
🥉 Top 3:3.3%
32
+1Equality
▶Avg Rank:5.69
Appearance:14.0%
Trend (MOM):-0.4%
Trend (YOY):-8.2%
🥇 Top 1:1.7%
🥉 Top 3:4.1%
33
+1Intelligence
▶Avg Rank:6.28
Appearance:13.6%
Trend (MOM):-3.0%
Trend (YOY):+3.7%
🥇 Top 1:0.8%
🥉 Top 3:2.8%
34
-2Appreciation
▶Avg Rank:6.23
Appearance:13.5%
Trend (MOM):-5.7%
Trend (YOY):-0.2%
🥇 Top 1:0.5%
🥉 Top 3:2.4%
35
-4Justice
▶Avg Rank:6.23
Appearance:13.4%
Trend (MOM):-7.8%
Trend (YOY):-4.2%
🥇 Top 1:0.9%
🥉 Top 3:3.0%
36
+2Job security
▶Avg Rank:5.41
Appearance:13.3%
Trend (MOM):+5.5%
Trend (YOY):+2.7%
🥇 Top 1:0.7%
🥉 Top 3:3.6%
37
-10Inner harmony
▶Avg Rank:5.22
Appearance:13.1%
Trend (MOM):-17.3%
Trend (YOY):-2.8%
🥇 Top 1:1.9%
🥉 Top 3:4.5%
38
+1Challenge
▶Avg Rank:6.04
Appearance:13.1%
Trend (MOM):+5.5%
Trend (YOY):+6.2%
🥇 Top 1:0.7%
🥉 Top 3:2.8%
39
-3Tolerance
▶Avg Rank:6.82
Appearance:11.8%
Trend (MOM):-8.3%
Trend (YOY):-9.8%
🥇 Top 1:0.6%
🥉 Top 3:2.0%
40
+1Courage
▶Avg Rank:6.18
Appearance:10.8%
Trend (MOM):+1.0%
Trend (YOY):+1.9%
🥇 Top 1:0.5%
🥉 Top 3:2.0%
41
-1Acceptance
▶Avg Rank:6.37
Appearance:10.5%
Trend (MOM):-5.3%
Trend (YOY):-3.3%
🥇 Top 1:0.4%
🥉 Top 3:1.8%
42
Passion
▶Avg Rank:6.28
Appearance:10.3%
Trend (MOM):-2.7%
Trend (YOY):-3.1%
🥇 Top 1:0.5%
🥉 Top 3:2.0%
43
+4Religion
▶Avg Rank:3.72
Appearance:10.2%
Trend (MOM):+13.1%
Trend (YOY):-11.2%
🥇 Top 1:3.8%
🥉 Top 3:6.0%
44
+2Commitment
▶Avg Rank:7.12
Appearance:10.0%
Trend (MOM):+9.5%
Trend (YOY):-0.6%
🥇 Top 1:0.4%
🥉 Top 3:1.4%
45
-1Determination
▶Avg Rank:6.30
Appearance:9.9%
Trend (MOM):+2.8%
Trend (YOY):+4.5%
🥇 Top 1:0.5%
🥉 Top 3:1.8%
46
-1Excitement
▶Avg Rank:6.47
Appearance:9.9%
Trend (MOM):+2.5%
Trend (YOY):-3.5%
🥇 Top 1:0.3%
🥉 Top 3:1.6%
47
-4Ambition
▶Avg Rank:6.40
Appearance:9.4%
Trend (MOM):-2.4%
Trend (YOY):+5.7%
🥇 Top 1:0.5%
🥉 Top 3:1.8%
48
+2Forgiveness
▶Avg Rank:6.23
Appearance:8.5%
Trend (MOM):+10.7%
Trend (YOY):-7.7%
🥇 Top 1:0.4%
🥉 Top 3:1.6%
49
Teamwork
▶Avg Rank:6.96
Appearance:8.3%
Trend (MOM):+4.4%
Trend (YOY):+0.4%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
50
-2Spirituality
▶Avg Rank:5.71
Appearance:8.0%
Trend (MOM):-1.4%
Trend (YOY):-13.8%
🥇 Top 1:1.0%
🥉 Top 3:2.4%
51
Competence
▶Avg Rank:6.82
Appearance:6.4%
Trend (MOM):-14.1%
Trend (YOY):+1.2%
🥇 Top 1:0.2%
🥉 Top 3:0.9%
52
+1Uniqueness
▶Avg Rank:6.31
Appearance:6.2%
Trend (MOM):-5.8%
Trend (YOY):-4.3%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
53
+4Beauty
▶Avg Rank:6.25
Appearance:6.1%
Trend (MOM):+12.5%
Trend (YOY):+18.8%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
54
-2Variety
▶Avg Rank:6.58
Appearance:5.5%
Trend (MOM):-16.6%
Trend (YOY):-3.8%
🥇 Top 1:0.2%
🥉 Top 3:0.9%
55
-1Contribution
▶Avg Rank:6.95
Appearance:5.5%
Trend (MOM):-9.0%
Trend (YOY):-0.1%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
56
-1Excellence
▶Avg Rank:6.20
Appearance:5.5%
Trend (MOM):-4.8%
Trend (YOY):+4.1%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
57
-1Influence
▶Avg Rank:6.56
Appearance:5.0%
Trend (MOM):-8.0%
Trend (YOY):-4.0%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
58
+1Tradition
▶Avg Rank:6.02
Appearance:4.9%
Trend (MOM):+14.2%
Trend (YOY):+0.5%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
59
-1Reputation
▶Avg Rank:6.58
Appearance:4.9%
Trend (MOM):-0.4%
Trend (YOY):+2.8%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
60
Authority
▶Avg Rank:6.45
Appearance:3.1%
Trend (MOM):+13.9%
Trend (YOY):+6.6%
🥇 Top 1:0.1%
🥉 Top 3:0.6%
61
+1Fame
▶Avg Rank:6.26
Appearance:2.8%
Trend (MOM):+19.9%
Trend (YOY):+11.9%
🥇 Top 1:0.2%
🥉 Top 3:0.6%
62
-1Popularity
▶Avg Rank:6.55
Appearance:2.8%
Trend (MOM):+12.6%
Trend (YOY):+12.0%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.77 | 11.2% | 26.8% | 48.1% | ▲+1.0% |
▶ 2 | Family | 3.64 | 13.0% | 24.7% | 42.2% | ▲+6.3% |
▶ 3 ▲+1 | Trust | 4.98 | 3.6% | 13.0% | 38.3% | ▲+5.2% |
▶ 4 ▼−1 | Peace | 4.78 | 4.6% | 14.6% | 36.4% | ▲+0.0% |
▶ 5 | Financial stability | 4.73 | 3.7% | 13.3% | 34.7% | ▼−2.3% |
▶ 6 ▲+1 | Love | 4.73 | 4.4% | 12.7% | 31.8% | ▼−1.0% |
▶ 7 ▼−1 | Pleasure | 5.19 | 2.6% | 10.0% | 31.4% | ▼−3.3% |
▶ 8 | Freedom | 6.44 | 3.1% | 6.7% | 29.2% | ▼−2.5% |
▶ 9 ▲+1 | Respect | 5.59 | 1.6% | 7.0% | 28.3% | ▲+10.8% |
▶ 10 ▲+1 | Security | 4.70 | 3.2% | 10.6% | 25.7% | ▲+1.1% |
▶ 11 ▼−2 | Growth | 5.58 | 2.0% | 7.0% | 24.9% | ▼−8.2% |
▶ 12 ▲+1 | Friendship | 5.66 | 1.7% | 6.4% | 23.9% | ▲+6.6% |
▶ 13 ▲+4 | Loyalty | 5.62 | 1.7% | 5.9% | 22.2% | ▲+13.5% |
▶ 14 ▲+1 | Honesty | 5.90 | 1.2% | 4.7% | 20.7% | ▲+1.1% |
▶ 15 ▼−3 | Authenticity | 5.35 | 1.7% | 6.0% | 20.5% | ▼−15.3% |
▶ 16 ▲+8 | Discipline | 5.01 | 2.0% | 6.8% | 19.2% | ▲+12.9% |
▶ 17 ▼−1 | Creativity | 5.88 | 1.3% | 4.4% | 19.0% | ▼−5.6% |
▶ 18 ▲+7 | Wealth | 5.05 | 2.1% | 6.7% | 18.9% | ▲+18.6% |
▶ 19 | Certainty | 4.92 | 2.5% | 7.1% | 18.5% | ▲+0.5% |
▶ 20 ▲+9 | Success | 5.74 | 1.5% | 4.7% | 18.4% | ▲+17.8% |
▶ 21 ▲+1 | Control | 5.06 | 2.2% | 6.8% | 18.3% | ▲+6.1% |
▶ 22 ▼−8 | Curiosity | 5.90 | 1.1% | 4.0% | 17.9% | ▼−15.2% |
▶ 23 ▼−5 | Compassion | 5.70 | 1.3% | 4.4% | 16.9% | ▼−11.5% |
▶ 24 ▼−4 | Wisdom | 5.72 | 1.3% | 4.3% | 16.3% | ▼−10.3% |
▶ 25 ▲+3 | Accountability | 5.68 | 1.0% | 3.8% | 16.2% | ▲+3.9% |
▶ 26 ▼−3 | Ethics | 6.26 | 1.4% | 3.9% | 15.9% | ▼−6.7% |
▶ 27 ▼−6 | Meaningful work | 6.44 | 1.0% | 3.1% | 15.9% | ▼−11.7% |
▶ 28 ▼−2 | Helpfulness | 7.13 | 0.8% | 2.5% | 15.6% | ▼−1.7% |
▶ 29 ▲+1 | Independence | 6.23 | 0.8% | 3.0% | 15.1% | ▼−1.3% |
▶ 30 ▲+7 | Privacy | 6.03 | 0.7% | 3.0% | 14.7% | ▲+14.4% |
▶ 31 ▲+4 | Adventure | 5.92 | 0.8% | 3.3% | 14.5% | ▲+6.1% |
▶ 32 ▲+1 | Equality | 5.69 | 1.7% | 4.1% | 14.0% | ▼−0.4% |
▶ 33 ▲+1 | Intelligence | 6.28 | 0.8% | 2.8% | 13.6% | ▼−3.0% |
▶ 34 ▼−2 | Appreciation | 6.23 | 0.5% | 2.4% | 13.5% | ▼−5.7% |
▶ 35 ▼−4 | Justice | 6.23 | 0.9% | 3.0% | 13.4% | ▼−7.8% |
▶ 36 ▲+2 | Job security | 5.41 | 0.7% | 3.6% | 13.3% | ▲+5.5% |
▶ 37 ▼−10 | Inner harmony | 5.22 | 1.9% | 4.5% | 13.1% | ▼−17.3% |
▶ 38 ▲+1 | Challenge | 6.04 | 0.7% | 2.8% | 13.1% | ▲+5.5% |
▶ 39 ▼−3 | Tolerance | 6.82 | 0.6% | 2.0% | 11.8% | ▼−8.3% |
▶ 40 ▲+1 | Courage | 6.18 | 0.5% | 2.0% | 10.8% | ▲+1.0% |
▶ 41 ▼−1 | Acceptance | 6.37 | 0.4% | 1.8% | 10.5% | ▼−5.3% |
▶ 42 | Passion | 6.28 | 0.5% | 2.0% | 10.3% | ▼−2.7% |
▶ 43 ▲+4 | Religion | 3.72 | 3.8% | 6.0% | 10.2% | ▲+13.1% |
▶ 44 ▲+2 | Commitment | 7.12 | 0.4% | 1.4% | 10.0% | ▲+9.5% |
▶ 45 ▼−1 | Determination | 6.30 | 0.5% | 1.8% | 9.9% | ▲+2.8% |
▶ 46 ▼−1 | Excitement | 6.47 | 0.3% | 1.6% | 9.9% | ▲+2.5% |
▶ 47 ▼−4 | Ambition | 6.40 | 0.5% | 1.8% | 9.4% | ▼−2.4% |
▶ 48 ▲+2 | Forgiveness | 6.23 | 0.4% | 1.6% | 8.5% | ▲+10.7% |
▶ 49 | Teamwork | 6.96 | 0.3% | 1.1% | 8.3% | ▲+4.4% |
▶ 50 ▼−2 | Spirituality | 5.71 | 1.0% | 2.4% | 8.0% | ▼−1.4% |
▶ 51 | Competence | 6.82 | 0.2% | 0.9% | 6.4% | ▼−14.1% |
▶ 52 ▲+1 | Uniqueness | 6.31 | 0.3% | 1.2% | 6.2% | ▼−5.8% |
▶ 53 ▲+4 | Beauty | 6.25 | 0.3% | 1.2% | 6.1% | ▲+12.5% |
▶ 54 ▼−2 | Variety | 6.58 | 0.2% | 0.9% | 5.5% | ▼−16.6% |
▶ 55 ▼−1 | Contribution | 6.95 | 0.2% | 0.8% | 5.5% | ▼−9.0% |
▶ 56 ▼−1 | Excellence | 6.20 | 0.3% | 1.1% | 5.5% | ▼−4.8% |
▶ 57 ▼−1 | Influence | 6.56 | 0.2% | 0.7% | 5.0% | ▼−8.0% |
▶ 58 ▲+1 | Tradition | 6.02 | 0.3% | 1.1% | 4.9% | ▲+14.2% |
▶ 59 ▼−1 | Reputation | 6.58 | 0.2% | 0.8% | 4.9% | ▼−0.4% |
▶ 60 | Authority | 6.45 | 0.1% | 0.6% | 3.1% | ▲+13.9% |
▶ 61 ▲+1 | Fame | 6.26 | 0.2% | 0.6% | 2.8% | ▲+19.9% |
▶ 62 ▼−1 | Popularity | 6.55 | 0.1% | 0.5% | 2.8% | ▲+12.6% |