Key Findings for July 2020

July 2020 looks like a values “greatest hits” month: the entire Top 10 is stable in positions, suggesting preferences were unusually settled rather than in flux. Health leads with about 47.5% of tests (4268/8987), while Family sits at 39.0% and Trust at 33.4%—a clear theme of protecting the basics: body, home base, and reliable people. From rank 4 to 8 the spread is tight (roughly 30.8%–32.6%), so after the top three, many values are essentially in a statistical scrum.

There are no significant changes in positions among the Top 10 this month, which is the story: no dramatic risers, no sudden drop-offs, just a steady stack.

Priority-wise, the blend is telling. Practical security (Financial stability ~32.6%) sits alongside emotional fuel (Love ~32.2%, Pleasure ~31.6%) and calm-seeking (Peace ~31.2%), while Freedom (~30.8%) and Authenticity (~28.4%) show people still want agency and “realness,” not just safety.

Seasonally, July often nudges toward leisure, and Pleasure/Peace/Freedom holding strong hints at a summer craving for relief—without letting go of Health as the headline.