Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for January 2026
With 43,401 tests, January’s top values skew practical and “reset-mode.” Health dominates at 48.9% of appearances and holds #1, while the rest of the top 10 cluster tightly from 41.6% down to 24.7%, suggesting broadly shared priorities rather than one runaway trend.
The biggest movers are relational: Friendship jumps 6 positions to #9 (26.6%), and Trust (+2 positions, 41.6%) plus Family (+2 positions, 40.4%) climb into the podium. That’s a clear tilt toward rebuilding social bonds. On the flip side, Peace (−2 positions, 40.1%) and Financial stability (−2 positions, 38.9%) slip slightly, not because they’re unpopular, but because connection-oriented values gained momentum.
Overall, it reads like a post-holiday recalibration: people still want safety nets (Security 24.7%, −1 position) and good vibes (Pleasure 30.0%, −1 position), but January’s vibe is “take care of the body, then fortify the inner circle.” Seasonal pattern: classic New Year health focus plus a social reconnection rebound after the holidays.
Total Tests
43,401
in this month
🔥 Most Popular
Health
21,214 appearances
⭐ Best Ranking
Family
Avg rank: 3.44
🥇 Most #1 Rankings
Family
5617 times first place
1
Health
▶Avg Rank:3.84
Appearance:48.9%
Trend (MOM):-3.4%
Trend (YOY):+0.1%
🥇 Top 1:11.8%
🥉 Top 3:27.2%
2
+2Trust
▶Avg Rank:5.05
Appearance:41.6%
Trend (MOM):+6.0%
Trend (YOY):+9.2%
🥇 Top 1:4.1%
🥉 Top 3:14.2%
3
+2Family
▶Avg Rank:3.44
Appearance:40.4%
Trend (MOM):+11.9%
Trend (YOY):-8.9%
🥇 Top 1:12.9%
🥉 Top 3:24.7%
4
-2Peace
▶Avg Rank:5.17
Appearance:40.2%
Trend (MOM):-5.7%
Trend (YOY):+9.5%
🥇 Top 1:4.4%
🥉 Top 3:14.1%
5
-2Financial stability
▶Avg Rank:4.79
Appearance:38.9%
Trend (MOM):-7.4%
Trend (YOY):+6.3%
🥇 Top 1:4.4%
🥉 Top 3:15.1%
6
Respect
▶Avg Rank:5.50
Appearance:34.9%
Trend (MOM):+7.7%
Trend (YOY):+16.7%
🥇 Top 1:2.2%
🥉 Top 3:9.3%
7
+1Love
▶Avg Rank:4.76
Appearance:31.9%
Trend (MOM):+3.5%
Trend (YOY):-4.6%
🥇 Top 1:4.4%
🥉 Top 3:12.5%
8
-1Pleasure
▶Avg Rank:5.79
Appearance:30.0%
Trend (MOM):-5.0%
Trend (YOY):+3.4%
🥇 Top 1:1.8%
🥉 Top 3:7.6%
9
+6Friendship
▶Avg Rank:5.45
Appearance:26.6%
Trend (MOM):+20.5%
Trend (YOY):+6.7%
🥇 Top 1:1.7%
🥉 Top 3:7.5%
10
-1Security
▶Avg Rank:5.16
Appearance:24.7%
Trend (MOM):-5.1%
Trend (YOY):-0.8%
🥇 Top 1:2.7%
🥉 Top 3:9.1%
11
+8Loyalty
▶Avg Rank:5.71
Appearance:23.9%
Trend (MOM):+22.5%
Trend (YOY):+2.8%
🥇 Top 1:1.4%
🥉 Top 3:5.9%
12
+2Discipline
▶Avg Rank:5.09
Appearance:23.7%
Trend (MOM):+6.7%
Trend (YOY):+11.7%
🥇 Top 1:2.6%
🥉 Top 3:8.5%
13
+8Wealth
▶Avg Rank:5.04
Appearance:23.6%
Trend (MOM):+22.6%
Trend (YOY):+20.6%
🥇 Top 1:3.1%
🥉 Top 3:8.9%
14
-1Creativity
▶Avg Rank:6.14
Appearance:23.5%
Trend (MOM):-2.2%
Trend (YOY):+28.8%
🥇 Top 1:1.5%
🥉 Top 3:5.2%
15
+1Freedom
▶Avg Rank:5.85
Appearance:23.5%
Trend (MOM):+6.5%
Trend (YOY):-17.9%
🥇 Top 1:2.1%
🥉 Top 3:6.2%
16
-6Growth
▶Avg Rank:5.67
Appearance:21.7%
Trend (MOM):-13.3%
Trend (YOY):-10.4%
🥇 Top 1:1.5%
🥉 Top 3:5.4%
17
+1Honesty
▶Avg Rank:5.85
Appearance:21.6%
Trend (MOM):+5.7%
Trend (YOY):+4.2%
🥇 Top 1:1.3%
🥉 Top 3:5.0%
18
-6Curiosity
▶Avg Rank:6.17
Appearance:20.4%
Trend (MOM):-15.6%
Trend (YOY):+15.3%
🥇 Top 1:1.1%
🥉 Top 3:4.2%
19
-2Accountability
▶Avg Rank:5.51
Appearance:20.2%
Trend (MOM):-6.3%
Trend (YOY):+14.8%
🥇 Top 1:1.5%
🥉 Top 3:5.4%
20
+3Control
▶Avg Rank:5.69
Appearance:18.7%
Trend (MOM):+4.2%
Trend (YOY):+5.4%
🥇 Top 1:1.9%
🥉 Top 3:5.8%
21
+6Success
▶Avg Rank:5.58
Appearance:18.4%
Trend (MOM):+24.9%
Trend (YOY):-0.3%
🥇 Top 1:1.6%
🥉 Top 3:5.0%
22
-11Authenticity
▶Avg Rank:5.31
Appearance:18.1%
Trend (MOM):-26.3%
Trend (YOY):-9.8%
🥇 Top 1:1.7%
🥉 Top 3:5.5%
23
+3Adventure
▶Avg Rank:6.05
Appearance:17.9%
Trend (MOM):+15.6%
Trend (YOY):+25.4%
🥇 Top 1:1.1%
🥉 Top 3:3.9%
24
-4Certainty
▶Avg Rank:5.49
Appearance:17.7%
Trend (MOM):-8.8%
Trend (YOY):-3.6%
🥇 Top 1:2.0%
🥉 Top 3:5.8%
25
Privacy
▶Avg Rank:6.34
Appearance:16.7%
Trend (MOM):+5.8%
Trend (YOY):+29.1%
🥇 Top 1:0.8%
🥉 Top 3:3.2%
26
-4Compassion
▶Avg Rank:5.52
Appearance:15.7%
Trend (MOM):-14.9%
Trend (YOY):-8.2%
🥇 Top 1:1.3%
🥉 Top 3:4.4%
27
+2Challenge
▶Avg Rank:6.32
Appearance:15.0%
Trend (MOM):+6.8%
Trend (YOY):+19.6%
🥇 Top 1:0.6%
🥉 Top 3:2.8%
28
-4Appreciation
▶Avg Rank:6.46
Appearance:14.5%
Trend (MOM):-8.9%
Trend (YOY):+4.8%
🥇 Top 1:0.4%
🥉 Top 3:2.2%
29
+11Religion
▶Avg Rank:3.44
Appearance:14.0%
Trend (MOM):+31.9%
Trend (YOY):-2.5%
🥇 Top 1:5.7%
🥉 Top 3:8.8%
30
+8Excitement
▶Avg Rank:6.82
Appearance:13.5%
Trend (MOM):+17.1%
Trend (YOY):+32.9%
🥇 Top 1:0.3%
🥉 Top 3:1.8%
31
-1Independence
▶Avg Rank:6.38
Appearance:13.3%
Trend (MOM):-1.4%
Trend (YOY):-6.3%
🥇 Top 1:0.6%
🥉 Top 3:2.3%
32
Job security
▶Avg Rank:5.52
Appearance:13.2%
Trend (MOM):+0.7%
Trend (YOY):-5.7%
🥇 Top 1:0.8%
🥉 Top 3:3.7%
33
+1Intelligence
▶Avg Rank:6.27
Appearance:13.0%
Trend (MOM):+1.4%
Trend (YOY):-1.3%
🥇 Top 1:0.6%
🥉 Top 3:2.4%
34
+1Courage
▶Avg Rank:6.28
Appearance:12.6%
Trend (MOM):-1.1%
Trend (YOY):+20.2%
🥇 Top 1:0.6%
🥉 Top 3:2.4%
35
-7Wisdom
▶Avg Rank:5.41
Appearance:12.0%
Trend (MOM):-14.9%
Trend (YOY):-24.3%
🥇 Top 1:1.1%
🥉 Top 3:3.5%
36
-3Acceptance
▶Avg Rank:6.73
Appearance:12.0%
Trend (MOM):-6.7%
Trend (YOY):+18.3%
🥇 Top 1:0.4%
🥉 Top 3:1.7%
37
+2Passion
▶Avg Rank:6.28
Appearance:11.0%
Trend (MOM):-3.1%
Trend (YOY):+3.7%
🥇 Top 1:0.5%
🥉 Top 3:2.1%
38
-7Meaningful work
▶Avg Rank:5.96
Appearance:10.8%
Trend (MOM):-17.8%
Trend (YOY):-26.5%
🥇 Top 1:0.8%
🥉 Top 3:2.5%
39
-2Justice
▶Avg Rank:5.70
Appearance:10.6%
Trend (MOM):-9.4%
Trend (YOY):-21.9%
🥇 Top 1:0.9%
🥉 Top 3:3.0%
40
-4Ethics
▶Avg Rank:5.24
Appearance:10.0%
Trend (MOM):-14.9%
Trend (YOY):-37.3%
🥇 Top 1:1.3%
🥉 Top 3:3.5%
41
+4Determination
▶Avg Rank:6.21
Appearance:9.8%
Trend (MOM):+14.5%
Trend (YOY):-0.6%
🥇 Top 1:0.4%
🥉 Top 3:1.9%
42
+1Equality
▶Avg Rank:5.32
Appearance:9.7%
Trend (MOM):+3.7%
Trend (YOY):-16.5%
🥇 Top 1:1.2%
🥉 Top 3:3.2%
43
+3Beauty
▶Avg Rank:6.77
Appearance:9.7%
Trend (MOM):+16.2%
Trend (YOY):+50.2%
🥇 Top 1:0.4%
🥉 Top 3:1.6%
44
-2Helpfulness
▶Avg Rank:6.09
Appearance:9.5%
Trend (MOM):+0.3%
Trend (YOY):-38.3%
🥇 Top 1:0.7%
🥉 Top 3:2.2%
45
-1Ambition
▶Avg Rank:5.92
Appearance:9.0%
Trend (MOM):+2.5%
Trend (YOY):-10.4%
🥇 Top 1:0.6%
🥉 Top 3:2.1%
46
+1Forgiveness
▶Avg Rank:6.17
Appearance:8.7%
Trend (MOM):+17.1%
Trend (YOY):-8.4%
🥇 Top 1:0.4%
🥉 Top 3:1.7%
47
-6Inner harmony
▶Avg Rank:5.46
Appearance:6.8%
Trend (MOM):-32.4%
Trend (YOY):-40.0%
🥇 Top 1:0.7%
🥉 Top 3:2.1%
48
+6Teamwork
▶Avg Rank:6.67
Appearance:6.6%
Trend (MOM):+5.4%
Trend (YOY):-17.6%
🥇 Top 1:0.3%
🥉 Top 3:1.0%
49
+4Commitment
▶Avg Rank:6.61
Appearance:6.5%
Trend (MOM):+1.4%
Trend (YOY):-33.2%
🥇 Top 1:0.2%
🥉 Top 3:1.0%
50
+5Reputation
▶Avg Rank:6.96
Appearance:6.4%
Trend (MOM):+5.9%
Trend (YOY):+28.9%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
51
Uniqueness
▶Avg Rank:6.63
Appearance:6.1%
Trend (MOM):-8.7%
Trend (YOY):+3.8%
🥇 Top 1:0.2%
🥉 Top 3:0.9%
52
-3Tolerance
▶Avg Rank:6.45
Appearance:6.0%
Trend (MOM):-13.1%
Trend (YOY):-36.9%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
53
-1Variety
▶Avg Rank:6.99
Appearance:6.0%
Trend (MOM):-10.3%
Trend (YOY):+20.3%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
54
-6Competence
▶Avg Rank:6.48
Appearance:5.9%
Trend (MOM):-18.8%
Trend (YOY):-12.2%
🥇 Top 1:0.2%
🥉 Top 3:1.0%
55
-5Spirituality
▶Avg Rank:5.51
Appearance:5.7%
Trend (MOM):-16.7%
Trend (YOY):-23.0%
🥇 Top 1:0.7%
🥉 Top 3:1.8%
56
+1Tradition
▶Avg Rank:6.37
Appearance:5.7%
Trend (MOM):+5.3%
Trend (YOY):+18.4%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
57
-1Excellence
▶Avg Rank:6.42
Appearance:5.2%
Trend (MOM):-6.0%
Trend (YOY):-7.4%
🥇 Top 1:0.2%
🥉 Top 3:0.9%
58
Influence
▶Avg Rank:6.87
Appearance:5.2%
Trend (MOM):+1.2%
Trend (YOY):+11.0%
🥇 Top 1:0.2%
🥉 Top 3:0.6%
59
+3Fame
▶Avg Rank:6.26
Appearance:3.3%
Trend (MOM):+43.4%
Trend (YOY):+21.1%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
60
-1Contribution
▶Avg Rank:6.68
Appearance:3.2%
Trend (MOM):-17.0%
Trend (YOY):-32.8%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
61
Popularity
▶Avg Rank:6.94
Appearance:3.2%
Trend (MOM):+25.4%
Trend (YOY):+12.7%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
62
-2Authority
▶Avg Rank:6.88
Appearance:3.1%
Trend (MOM):+4.9%
Trend (YOY):+10.3%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.84 | 11.8% | 27.2% | 48.9% | ▼−3.4% |
▶ 2 ▲+2 | Trust | 5.05 | 4.1% | 14.2% | 41.6% | ▲+6.0% |
▶ 3 ▲+2 | Family | 3.44 | 12.9% | 24.7% | 40.4% | ▲+11.9% |
▶ 4 ▼−2 | Peace | 5.17 | 4.4% | 14.1% | 40.2% | ▼−5.7% |
▶ 5 ▼−2 | Financial stability | 4.79 | 4.4% | 15.1% | 38.9% | ▼−7.4% |
▶ 6 | Respect | 5.50 | 2.2% | 9.3% | 34.9% | ▲+7.7% |
▶ 7 ▲+1 | Love | 4.76 | 4.4% | 12.5% | 31.9% | ▲+3.5% |
▶ 8 ▼−1 | Pleasure | 5.79 | 1.8% | 7.6% | 30.0% | ▼−5.0% |
▶ 9 ▲+6 | Friendship | 5.45 | 1.7% | 7.5% | 26.6% | ▲+20.5% |
▶ 10 ▼−1 | Security | 5.16 | 2.7% | 9.1% | 24.7% | ▼−5.1% |
▶ 11 ▲+8 | Loyalty | 5.71 | 1.4% | 5.9% | 23.9% | ▲+22.5% |
▶ 12 ▲+2 | Discipline | 5.09 | 2.6% | 8.5% | 23.7% | ▲+6.7% |
▶ 13 ▲+8 | Wealth | 5.04 | 3.1% | 8.9% | 23.6% | ▲+22.6% |
▶ 14 ▼−1 | Creativity | 6.14 | 1.5% | 5.2% | 23.5% | ▼−2.2% |
▶ 15 ▲+1 | Freedom | 5.85 | 2.1% | 6.2% | 23.5% | ▲+6.5% |
▶ 16 ▼−6 | Growth | 5.67 | 1.5% | 5.4% | 21.7% | ▼−13.3% |
▶ 17 ▲+1 | Honesty | 5.85 | 1.3% | 5.0% | 21.6% | ▲+5.7% |
▶ 18 ▼−6 | Curiosity | 6.17 | 1.1% | 4.2% | 20.4% | ▼−15.6% |
▶ 19 ▼−2 | Accountability | 5.51 | 1.5% | 5.4% | 20.2% | ▼−6.3% |
▶ 20 ▲+3 | Control | 5.69 | 1.9% | 5.8% | 18.7% | ▲+4.2% |
▶ 21 ▲+6 | Success | 5.58 | 1.6% | 5.0% | 18.4% | ▲+24.9% |
▶ 22 ▼−11 | Authenticity | 5.31 | 1.7% | 5.5% | 18.1% | ▼−26.3% |
▶ 23 ▲+3 | Adventure | 6.05 | 1.1% | 3.9% | 17.9% | ▲+15.6% |
▶ 24 ▼−4 | Certainty | 5.49 | 2.0% | 5.8% | 17.7% | ▼−8.8% |
▶ 25 | Privacy | 6.34 | 0.8% | 3.2% | 16.7% | ▲+5.8% |
▶ 26 ▼−4 | Compassion | 5.52 | 1.3% | 4.4% | 15.7% | ▼−14.9% |
▶ 27 ▲+2 | Challenge | 6.32 | 0.6% | 2.8% | 15.0% | ▲+6.8% |
▶ 28 ▼−4 | Appreciation | 6.46 | 0.4% | 2.2% | 14.5% | ▼−8.9% |
▶ 29 ▲+11 | Religion | 3.44 | 5.7% | 8.8% | 14.0% | ▲+31.9% |
▶ 30 ▲+8 | Excitement | 6.82 | 0.3% | 1.8% | 13.5% | ▲+17.1% |
▶ 31 ▼−1 | Independence | 6.38 | 0.6% | 2.3% | 13.3% | ▼−1.4% |
▶ 32 | Job security | 5.52 | 0.8% | 3.7% | 13.2% | ▲+0.7% |
▶ 33 ▲+1 | Intelligence | 6.27 | 0.6% | 2.4% | 13.0% | ▲+1.4% |
▶ 34 ▲+1 | Courage | 6.28 | 0.6% | 2.4% | 12.6% | ▼−1.1% |
▶ 35 ▼−7 | Wisdom | 5.41 | 1.1% | 3.5% | 12.0% | ▼−14.9% |
▶ 36 ▼−3 | Acceptance | 6.73 | 0.4% | 1.7% | 12.0% | ▼−6.7% |
▶ 37 ▲+2 | Passion | 6.28 | 0.5% | 2.1% | 11.0% | ▼−3.1% |
▶ 38 ▼−7 | Meaningful work | 5.96 | 0.8% | 2.5% | 10.8% | ▼−17.8% |
▶ 39 ▼−2 | Justice | 5.70 | 0.9% | 3.0% | 10.6% | ▼−9.4% |
▶ 40 ▼−4 | Ethics | 5.24 | 1.3% | 3.5% | 10.0% | ▼−14.9% |
▶ 41 ▲+4 | Determination | 6.21 | 0.4% | 1.9% | 9.8% | ▲+14.5% |
▶ 42 ▲+1 | Equality | 5.32 | 1.2% | 3.2% | 9.7% | ▲+3.7% |
▶ 43 ▲+3 | Beauty | 6.77 | 0.4% | 1.6% | 9.7% | ▲+16.2% |
▶ 44 ▼−2 | Helpfulness | 6.09 | 0.7% | 2.2% | 9.5% | ▲+0.3% |
▶ 45 ▼−1 | Ambition | 5.92 | 0.6% | 2.1% | 9.0% | ▲+2.5% |
▶ 46 ▲+1 | Forgiveness | 6.17 | 0.4% | 1.7% | 8.7% | ▲+17.1% |
▶ 47 ▼−6 | Inner harmony | 5.46 | 0.7% | 2.1% | 6.8% | ▼−32.4% |
▶ 48 ▲+6 | Teamwork | 6.67 | 0.3% | 1.0% | 6.6% | ▲+5.4% |
▶ 49 ▲+4 | Commitment | 6.61 | 0.2% | 1.0% | 6.5% | ▲+1.4% |
▶ 50 ▲+5 | Reputation | 6.96 | 0.2% | 0.8% | 6.4% | ▲+5.9% |
▶ 51 | Uniqueness | 6.63 | 0.2% | 0.9% | 6.1% | ▼−8.7% |
▶ 52 ▼−3 | Tolerance | 6.45 | 0.3% | 1.2% | 6.0% | ▼−13.1% |
▶ 53 ▼−1 | Variety | 6.99 | 0.2% | 0.7% | 6.0% | ▼−10.3% |
▶ 54 ▼−6 | Competence | 6.48 | 0.2% | 1.0% | 5.9% | ▼−18.8% |
▶ 55 ▼−5 | Spirituality | 5.51 | 0.7% | 1.8% | 5.7% | ▼−16.7% |
▶ 56 ▲+1 | Tradition | 6.37 | 0.3% | 1.1% | 5.7% | ▲+5.3% |
▶ 57 ▼−1 | Excellence | 6.42 | 0.2% | 0.9% | 5.2% | ▼−6.0% |
▶ 58 | Influence | 6.87 | 0.2% | 0.6% | 5.2% | ▲+1.2% |
▶ 59 ▲+3 | Fame | 6.26 | 0.2% | 0.7% | 3.3% | ▲+43.4% |
▶ 60 ▼−1 | Contribution | 6.68 | 0.1% | 0.5% | 3.2% | ▼−17.0% |
▶ 61 | Popularity | 6.94 | 0.1% | 0.4% | 3.2% | ▲+25.4% |
▶ 62 ▼−2 | Authority | 6.88 | 0.1% | 0.4% | 3.1% | ▲+4.9% |