Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for October 2024
October’s top values look like a “wellbeing-first” playlist. Health leads with 48.0% of tests, followed by Family at 44.0%. Then comes a tight cluster: Trust (37.7%) and Peace (37.3%) are nearly tied, with Financial stability close behind (35.8%). The spread from #3 to #9 is only about 8.7 percentage points, suggesting people are balancing multiple needs rather than obsessing over one.
Ranking momentum is the real story: every value in the top 10 is up, and Security makes the biggest jump at 11 positions. The “soft strength” values surge too: Peace (+4 positions) and Trust (+3 positions) rising alongside money and safety signals a desire for calm, reliable foundations. Even Pleasure (30.2%, +8 positions) climbs—comfort isn’t cancelled; it’s prioritized.
Seasonally, October often brings back-to-routine energy and end-of-year planning. That combo can amplify health resets, family focus, and a stronger pull toward stability, trust, and security as people look ahead to winter and holiday logistics.
Total Tests
45,822
in this month
🔥 Most Popular
Health
21,985 appearances
⭐ Best Ranking
Religion
Avg rank: 3.44
🥇 Most #1 Rankings
Family
6396 times first place
1
Health
▶Avg Rank:3.84
Appearance:48.0%
Trend (MOM):+1.6%
Trend (YOY):+2.1%
🥇 Top 1:10.8%
🥉 Top 3:26.2%
2
Family
▶Avg Rank:3.56
Appearance:44.0%
Trend (MOM):-2.0%
Trend (YOY):+3.4%
🥇 Top 1:14.0%
🥉 Top 3:26.2%
3
Trust
▶Avg Rank:5.11
Appearance:37.7%
Trend (MOM):-2.2%
Trend (YOY):-0.1%
🥇 Top 1:3.4%
🥉 Top 3:12.1%
4
Peace
▶Avg Rank:4.81
Appearance:37.3%
Trend (MOM):+0.3%
Trend (YOY):+2.4%
🥇 Top 1:4.4%
🥉 Top 3:14.5%
5
Financial stability
▶Avg Rank:4.81
Appearance:35.8%
Trend (MOM):+2.3%
Trend (YOY):+4.4%
🥇 Top 1:3.6%
🥉 Top 3:13.2%
6
Love
▶Avg Rank:4.67
Appearance:32.8%
Trend (MOM):-2.7%
Trend (YOY):+1.2%
🥇 Top 1:4.7%
🥉 Top 3:13.6%
7
Respect
▶Avg Rank:5.53
Appearance:30.4%
Trend (MOM):-3.7%
Trend (YOY):+2.7%
🥇 Top 1:1.9%
🥉 Top 3:7.9%
8
Pleasure
▶Avg Rank:5.38
Appearance:30.2%
Trend (MOM):+1.2%
Trend (YOY):-3.5%
🥇 Top 1:2.2%
🥉 Top 3:8.9%
9
Freedom
▶Avg Rank:6.44
Appearance:29.0%
Trend (MOM):+1.1%
Trend (YOY):-0.1%
🥇 Top 1:3.1%
🥉 Top 3:6.7%
10
+1Security
▶Avg Rank:4.72
Appearance:25.8%
Trend (MOM):+2.4%
Trend (YOY):-0.8%
🥇 Top 1:3.2%
🥉 Top 3:10.6%
11
-1Friendship
▶Avg Rank:5.70
Appearance:24.5%
Trend (MOM):-9.6%
Trend (YOY):+0.2%
🥇 Top 1:1.5%
🥉 Top 3:6.3%
12
+1Growth
▶Avg Rank:5.63
Appearance:23.0%
Trend (MOM):+7.5%
Trend (YOY):+1.6%
🥇 Top 1:1.7%
🥉 Top 3:6.0%
13
-1Loyalty
▶Avg Rank:5.57
Appearance:22.7%
Trend (MOM):-8.1%
Trend (YOY):+1.3%
🥇 Top 1:1.7%
🥉 Top 3:6.2%
14
+2Honesty
▶Avg Rank:5.82
Appearance:21.3%
Trend (MOM):+2.6%
Trend (YOY):+3.9%
🥇 Top 1:1.2%
🥉 Top 3:4.9%
15
-1Discipline
▶Avg Rank:5.11
Appearance:19.9%
Trend (MOM):-5.3%
Trend (YOY):+1.2%
🥇 Top 1:2.1%
🥉 Top 3:6.8%
16
-1Wealth
▶Avg Rank:4.98
Appearance:19.8%
Trend (MOM):-5.5%
Trend (YOY):+0.8%
🥇 Top 1:2.3%
🥉 Top 3:7.1%
17
+4Authenticity
▶Avg Rank:5.36
Appearance:19.4%
Trend (MOM):+13.6%
Trend (YOY):+0.1%
🥇 Top 1:1.6%
🥉 Top 3:5.7%
18
+1Certainty
▶Avg Rank:4.90
Appearance:18.6%
Trend (MOM):+0.2%
Trend (YOY):+1.7%
🥇 Top 1:2.6%
🥉 Top 3:7.3%
19
-1Control
▶Avg Rank:5.13
Appearance:18.5%
Trend (MOM):-2.5%
Trend (YOY):-3.6%
🥇 Top 1:2.1%
🥉 Top 3:6.7%
20
Creativity
▶Avg Rank:5.89
Appearance:18.3%
Trend (MOM):+2.3%
Trend (YOY):-3.0%
🥇 Top 1:1.3%
🥉 Top 3:4.3%
21
-4Success
▶Avg Rank:5.62
Appearance:18.3%
Trend (MOM):-7.5%
Trend (YOY):+0.9%
🥇 Top 1:1.6%
🥉 Top 3:5.1%
22
+1Curiosity
▶Avg Rank:5.89
Appearance:17.6%
Trend (MOM):+6.9%
Trend (YOY):-3.5%
🥇 Top 1:1.0%
🥉 Top 3:4.0%
23
+1Compassion
▶Avg Rank:5.70
Appearance:17.1%
Trend (MOM):+9.3%
Trend (YOY):+1.7%
🥇 Top 1:1.2%
🥉 Top 3:4.4%
24
-2Accountability
▶Avg Rank:5.71
Appearance:16.9%
Trend (MOM):+2.0%
Trend (YOY):+4.5%
🥇 Top 1:1.0%
🥉 Top 3:4.1%
25
+1Ethics
▶Avg Rank:6.19
Appearance:16.7%
Trend (MOM):+9.2%
Trend (YOY):+3.5%
🥇 Top 1:1.5%
🥉 Top 3:4.2%
26
+3Wisdom
▶Avg Rank:5.73
Appearance:15.9%
Trend (MOM):+10.0%
Trend (YOY):+3.9%
🥇 Top 1:1.3%
🥉 Top 3:4.3%
27
-2Helpfulness
▶Avg Rank:7.13
Appearance:15.7%
Trend (MOM):+2.5%
Trend (YOY):+0.8%
🥇 Top 1:0.8%
🥉 Top 3:2.5%
28
+7Meaningful work
▶Avg Rank:6.40
Appearance:14.8%
Trend (MOM):+11.7%
Trend (YOY):-1.2%
🥇 Top 1:0.9%
🥉 Top 3:2.9%
29
+7Justice
▶Avg Rank:6.16
Appearance:14.4%
Trend (MOM):+10.4%
Trend (YOY):+2.1%
🥇 Top 1:1.1%
🥉 Top 3:3.3%
30
+1Appreciation
▶Avg Rank:6.24
Appearance:14.3%
Trend (MOM):+3.0%
Trend (YOY):+4.8%
🥇 Top 1:0.6%
🥉 Top 3:2.6%
31
+2Independence
▶Avg Rank:6.23
Appearance:14.0%
Trend (MOM):+1.8%
Trend (YOY):-0.7%
🥇 Top 1:0.8%
🥉 Top 3:2.9%
32
Job security
▶Avg Rank:5.48
Appearance:14.0%
Trend (MOM):+0.6%
Trend (YOY):+1.1%
🥇 Top 1:0.7%
🥉 Top 3:3.7%
33
-5Privacy
▶Avg Rank:6.09
Appearance:13.6%
Trend (MOM):-8.2%
Trend (YOY):-5.2%
🥇 Top 1:0.6%
🥉 Top 3:2.7%
34
-7Adventure
▶Avg Rank:5.92
Appearance:13.4%
Trend (MOM):-10.0%
Trend (YOY):-5.3%
🥇 Top 1:0.7%
🥉 Top 3:3.0%
35
-5Religion
▶Avg Rank:3.44
Appearance:13.4%
Trend (MOM):-5.4%
Trend (YOY):+24.5%
🥇 Top 1:5.5%
🥉 Top 3:8.5%
36
-2Intelligence
▶Avg Rank:6.33
Appearance:13.3%
Trend (MOM):-1.2%
Trend (YOY):-2.0%
🥇 Top 1:0.7%
🥉 Top 3:2.5%
37
Challenge
▶Avg Rank:6.14
Appearance:12.0%
Trend (MOM):-5.9%
Trend (YOY):-7.1%
🥇 Top 1:0.5%
🥉 Top 3:2.4%
38
Equality
▶Avg Rank:5.88
Appearance:12.0%
Trend (MOM):+3.4%
Trend (YOY):-7.1%
🥇 Top 1:1.1%
🥉 Top 3:3.1%
39
+9Inner harmony
▶Avg Rank:5.39
Appearance:11.5%
Trend (MOM):+21.5%
Trend (YOY):+0.4%
🥇 Top 1:1.4%
🥉 Top 3:3.7%
40
Passion
▶Avg Rank:6.27
Appearance:10.7%
Trend (MOM):-1.7%
Trend (YOY):-1.5%
🥇 Top 1:0.5%
🥉 Top 3:2.1%
41
Courage
▶Avg Rank:6.32
Appearance:10.4%
Trend (MOM):-1.2%
Trend (YOY):-4.4%
🥇 Top 1:0.4%
🥉 Top 3:1.8%
42
Acceptance
▶Avg Rank:6.43
Appearance:10.2%
Trend (MOM):-1.5%
Trend (YOY):-6.5%
🥇 Top 1:0.4%
🥉 Top 3:1.8%
43
+2Commitment
▶Avg Rank:7.11
Appearance:10.1%
Trend (MOM):-0.2%
Trend (YOY):+0.3%
🥇 Top 1:0.4%
🥉 Top 3:1.4%
44
+3Tolerance
▶Avg Rank:6.85
Appearance:10.1%
Trend (MOM):+5.6%
Trend (YOY):-6.8%
🥇 Top 1:0.4%
🥉 Top 3:1.5%
45
-6Excitement
▶Avg Rank:6.46
Appearance:10.0%
Trend (MOM):-10.1%
Trend (YOY):-5.8%
🥇 Top 1:0.3%
🥉 Top 3:1.6%
46
-3Ambition
▶Avg Rank:6.32
Appearance:10.0%
Trend (MOM):-1.9%
Trend (YOY):-1.6%
🥇 Top 1:0.6%
🥉 Top 3:2.1%
47
-1Determination
▶Avg Rank:6.27
Appearance:9.7%
Trend (MOM):-2.9%
Trend (YOY):-0.6%
🥇 Top 1:0.5%
🥉 Top 3:1.8%
48
-4Forgiveness
▶Avg Rank:6.11
Appearance:9.0%
Trend (MOM):-10.3%
Trend (YOY):+1.4%
🥇 Top 1:0.4%
🥉 Top 3:1.8%
49
Teamwork
▶Avg Rank:7.01
Appearance:8.9%
Trend (MOM):+0.1%
Trend (YOY):-5.4%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
50
+1Spirituality
▶Avg Rank:5.59
Appearance:7.0%
Trend (MOM):+4.3%
Trend (YOY):-6.1%
🥇 Top 1:0.8%
🥉 Top 3:2.1%
51
+1Competence
▶Avg Rank:6.75
Appearance:6.7%
Trend (MOM):+3.8%
Trend (YOY):+0.3%
🥇 Top 1:0.2%
🥉 Top 3:1.0%
52
-2Beauty
▶Avg Rank:6.45
Appearance:6.4%
Trend (MOM):-13.0%
Trend (YOY):-4.1%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
53
Uniqueness
▶Avg Rank:6.31
Appearance:6.2%
Trend (MOM):+5.9%
Trend (YOY):-3.2%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
54
Excellence
▶Avg Rank:6.24
Appearance:5.4%
Trend (MOM):-6.1%
Trend (YOY):-9.1%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
55
+2Variety
▶Avg Rank:6.69
Appearance:5.4%
Trend (MOM):+11.6%
Trend (YOY):-3.8%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
56
-1Tradition
▶Avg Rank:6.06
Appearance:5.2%
Trend (MOM):-4.3%
Trend (YOY):-3.6%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
57
-1Reputation
▶Avg Rank:6.77
Appearance:5.0%
Trend (MOM):-3.4%
Trend (YOY):-8.2%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
58
Contribution
▶Avg Rank:6.96
Appearance:4.9%
Trend (MOM):+9.4%
Trend (YOY):-2.8%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
59
Influence
▶Avg Rank:6.57
Appearance:4.7%
Trend (MOM):+4.0%
Trend (YOY):-10.7%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
60
+1Authority
▶Avg Rank:6.55
Appearance:3.0%
Trend (MOM):+0.5%
Trend (YOY):-6.6%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
61
+1Popularity
▶Avg Rank:6.76
Appearance:2.6%
Trend (MOM):-10.3%
Trend (YOY):-13.8%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
62
-2Fame
▶Avg Rank:6.06
Appearance:2.6%
Trend (MOM):-16.8%
Trend (YOY):-12.8%
🥇 Top 1:0.2%
🥉 Top 3:0.6%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.84 | 10.8% | 26.2% | 48.0% | ▲+1.6% |
▶ 2 | Family | 3.56 | 14.0% | 26.2% | 44.0% | ▼−2.0% |
▶ 3 | Trust | 5.11 | 3.4% | 12.1% | 37.7% | ▼−2.2% |
▶ 4 | Peace | 4.81 | 4.4% | 14.5% | 37.3% | ▲+0.3% |
▶ 5 | Financial stability | 4.81 | 3.6% | 13.2% | 35.8% | ▲+2.3% |
▶ 6 | Love | 4.67 | 4.7% | 13.6% | 32.8% | ▼−2.7% |
▶ 7 | Respect | 5.53 | 1.9% | 7.9% | 30.4% | ▼−3.7% |
▶ 8 | Pleasure | 5.38 | 2.2% | 8.9% | 30.2% | ▲+1.2% |
▶ 9 | Freedom | 6.44 | 3.1% | 6.7% | 29.0% | ▲+1.1% |
▶ 10 ▲+1 | Security | 4.72 | 3.2% | 10.6% | 25.8% | ▲+2.4% |
▶ 11 ▼−1 | Friendship | 5.70 | 1.5% | 6.3% | 24.5% | ▼−9.6% |
▶ 12 ▲+1 | Growth | 5.63 | 1.7% | 6.0% | 23.0% | ▲+7.5% |
▶ 13 ▼−1 | Loyalty | 5.57 | 1.7% | 6.2% | 22.7% | ▼−8.1% |
▶ 14 ▲+2 | Honesty | 5.82 | 1.2% | 4.9% | 21.3% | ▲+2.6% |
▶ 15 ▼−1 | Discipline | 5.11 | 2.1% | 6.8% | 19.9% | ▼−5.3% |
▶ 16 ▼−1 | Wealth | 4.98 | 2.3% | 7.1% | 19.8% | ▼−5.5% |
▶ 17 ▲+4 | Authenticity | 5.36 | 1.6% | 5.7% | 19.4% | ▲+13.6% |
▶ 18 ▲+1 | Certainty | 4.90 | 2.6% | 7.3% | 18.6% | ▲+0.2% |
▶ 19 ▼−1 | Control | 5.13 | 2.1% | 6.7% | 18.5% | ▼−2.5% |
▶ 20 | Creativity | 5.89 | 1.3% | 4.3% | 18.3% | ▲+2.3% |
▶ 21 ▼−4 | Success | 5.62 | 1.6% | 5.1% | 18.3% | ▼−7.5% |
▶ 22 ▲+1 | Curiosity | 5.89 | 1.0% | 4.0% | 17.6% | ▲+6.9% |
▶ 23 ▲+1 | Compassion | 5.70 | 1.2% | 4.4% | 17.1% | ▲+9.3% |
▶ 24 ▼−2 | Accountability | 5.71 | 1.0% | 4.1% | 16.9% | ▲+2.0% |
▶ 25 ▲+1 | Ethics | 6.19 | 1.5% | 4.2% | 16.7% | ▲+9.2% |
▶ 26 ▲+3 | Wisdom | 5.73 | 1.3% | 4.3% | 15.9% | ▲+10.0% |
▶ 27 ▼−2 | Helpfulness | 7.13 | 0.8% | 2.5% | 15.7% | ▲+2.5% |
▶ 28 ▲+7 | Meaningful work | 6.40 | 0.9% | 2.9% | 14.8% | ▲+11.7% |
▶ 29 ▲+7 | Justice | 6.16 | 1.1% | 3.3% | 14.4% | ▲+10.4% |
▶ 30 ▲+1 | Appreciation | 6.24 | 0.6% | 2.6% | 14.3% | ▲+3.0% |
▶ 31 ▲+2 | Independence | 6.23 | 0.8% | 2.9% | 14.0% | ▲+1.8% |
▶ 32 | Job security | 5.48 | 0.7% | 3.7% | 14.0% | ▲+0.6% |
▶ 33 ▼−5 | Privacy | 6.09 | 0.6% | 2.7% | 13.6% | ▼−8.2% |
▶ 34 ▼−7 | Adventure | 5.92 | 0.7% | 3.0% | 13.4% | ▼−10.0% |
▶ 35 ▼−5 | Religion | 3.44 | 5.5% | 8.5% | 13.4% | ▼−5.4% |
▶ 36 ▼−2 | Intelligence | 6.33 | 0.7% | 2.5% | 13.3% | ▼−1.2% |
▶ 37 | Challenge | 6.14 | 0.5% | 2.4% | 12.0% | ▼−5.9% |
▶ 38 | Equality | 5.88 | 1.1% | 3.1% | 12.0% | ▲+3.4% |
▶ 39 ▲+9 | Inner harmony | 5.39 | 1.4% | 3.7% | 11.5% | ▲+21.5% |
▶ 40 | Passion | 6.27 | 0.5% | 2.1% | 10.7% | ▼−1.7% |
▶ 41 | Courage | 6.32 | 0.4% | 1.8% | 10.4% | ▼−1.2% |
▶ 42 | Acceptance | 6.43 | 0.4% | 1.8% | 10.2% | ▼−1.5% |
▶ 43 ▲+2 | Commitment | 7.11 | 0.4% | 1.4% | 10.1% | ▼−0.2% |
▶ 44 ▲+3 | Tolerance | 6.85 | 0.4% | 1.5% | 10.1% | ▲+5.6% |
▶ 45 ▼−6 | Excitement | 6.46 | 0.3% | 1.6% | 10.0% | ▼−10.1% |
▶ 46 ▼−3 | Ambition | 6.32 | 0.6% | 2.1% | 10.0% | ▼−1.9% |
▶ 47 ▼−1 | Determination | 6.27 | 0.5% | 1.8% | 9.7% | ▼−2.9% |
▶ 48 ▼−4 | Forgiveness | 6.11 | 0.4% | 1.8% | 9.0% | ▼−10.3% |
▶ 49 | Teamwork | 7.01 | 0.3% | 1.1% | 8.9% | ▲+0.1% |
▶ 50 ▲+1 | Spirituality | 5.59 | 0.8% | 2.1% | 7.0% | ▲+4.3% |
▶ 51 ▲+1 | Competence | 6.75 | 0.2% | 1.0% | 6.7% | ▲+3.8% |
▶ 52 ▼−2 | Beauty | 6.45 | 0.3% | 1.2% | 6.4% | ▼−13.0% |
▶ 53 | Uniqueness | 6.31 | 0.3% | 1.2% | 6.2% | ▲+5.9% |
▶ 54 | Excellence | 6.24 | 0.3% | 1.1% | 5.4% | ▼−6.1% |
▶ 55 ▲+2 | Variety | 6.69 | 0.2% | 0.7% | 5.4% | ▲+11.6% |
▶ 56 ▼−1 | Tradition | 6.06 | 0.3% | 1.2% | 5.2% | ▼−4.3% |
▶ 57 ▼−1 | Reputation | 6.77 | 0.2% | 0.7% | 5.0% | ▼−3.4% |
▶ 58 | Contribution | 6.96 | 0.2% | 0.7% | 4.9% | ▲+9.4% |
▶ 59 | Influence | 6.57 | 0.2% | 0.7% | 4.7% | ▲+4.0% |
▶ 60 ▲+1 | Authority | 6.55 | 0.1% | 0.5% | 3.0% | ▲+0.5% |
▶ 61 ▲+1 | Popularity | 6.76 | 0.1% | 0.4% | 2.6% | ▼−10.3% |
▶ 62 ▼−2 | Fame | 6.06 | 0.2% | 0.6% | 2.6% | ▼−16.8% |