Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for 2024
In 2024 (462,960 tests), the top of the values chart looks strikingly stable: all Top 10 kept their exact positions. That kind of “no drama” ranking is a trend in itself, suggesting people’s core priorities consolidated rather than swung with headlines.
By share of tests, Health leads at 48.5%, with Family close behind at 42.9%. A second cluster sits tightly packed: Peace (37.3%), Trust (37.0%), and Financial stability (36.7%) are essentially tied, hinting at a 2024 mindset that treats calm relationships and dependable money as a single bundle. Then comes the “life-feels-good” lane: Love (33.0%) and Pleasure (30.9%), followed by autonomy and dignity staples—Freedom (29.1%) and Respect (28.9%). Security rounds it out at 25.8%, still highly present, just less dominant than health and close-connection themes.
Year-over-year ranking changes within the Top 10: none. No values rose or fell in positions, which implies any shifts are happening in intensity (percentages) rather than in what people consider non‑negotiable.
Compared to recent years, this reads like a continued “stability stack”: wellbeing, close bonds, and low-drama trust/peace staying glued at the top.
Outlook: expect Financial stability, Security, and Peace to stay resilient if uncertainty persists, while Freedom could creep upward if people feel more control returning.
Total Tests
462,960
in this month
🔥 Most Popular
Health
224,402 appearances
⭐ Best Ranking
Religion
Avg rank: 3.56
🥇 Most #1 Rankings
Family
61922 times first place
1
Health
▶Avg Rank:3.82
Appearance:48.5%
Trend (YOY):+1.1%
🥇 Top 1:11.0%
🥉 Top 3:26.7%
2
Family
▶Avg Rank:3.61
Appearance:42.9%
Trend (YOY):+2.4%
🥇 Top 1:13.4%
🥉 Top 3:25.3%
3
+1Peace
▶Avg Rank:4.78
Appearance:37.3%
Trend (YOY):+2.2%
🥇 Top 1:4.5%
🥉 Top 3:14.6%
4
-1Trust
▶Avg Rank:5.09
Appearance:37.0%
Trend (YOY):-0.9%
🥇 Top 1:3.3%
🥉 Top 3:12.1%
5
Financial stability
▶Avg Rank:4.77
Appearance:36.7%
Trend (YOY):+2.5%
🥇 Top 1:3.8%
🥉 Top 3:13.9%
6
Love
▶Avg Rank:4.65
Appearance:33.0%
Trend (YOY):+3.3%
🥇 Top 1:4.8%
🥉 Top 3:13.7%
7
Pleasure
▶Avg Rank:5.29
Appearance:30.9%
Trend (YOY):-1.7%
🥇 Top 1:2.5%
🥉 Top 3:9.4%
8
Freedom
▶Avg Rank:6.48
Appearance:29.1%
Trend (YOY):-0.7%
🥇 Top 1:3.0%
🥉 Top 3:6.7%
9
Respect
▶Avg Rank:5.57
Appearance:28.9%
Trend (YOY):+1.9%
🥇 Top 1:1.8%
🥉 Top 3:7.3%
10
Security
▶Avg Rank:4.74
Appearance:25.8%
Trend (YOY):+0.2%
🥇 Top 1:3.2%
🥉 Top 3:10.5%
11
Growth
▶Avg Rank:5.60
Appearance:24.4%
Trend (YOY):-0.3%
🥇 Top 1:1.9%
🥉 Top 3:6.6%
12
Friendship
▶Avg Rank:5.68
Appearance:23.9%
Trend (YOY):+1.5%
🥇 Top 1:1.5%
🥉 Top 3:6.3%
13
Loyalty
▶Avg Rank:5.59
Appearance:21.9%
Trend (YOY):+2.1%
🥇 Top 1:1.6%
🥉 Top 3:5.9%
14
+1Honesty
▶Avg Rank:5.80
Appearance:20.7%
Trend (YOY):-0.1%
🥇 Top 1:1.1%
🥉 Top 3:4.9%
15
-1Authenticity
▶Avg Rank:5.32
Appearance:20.7%
Trend (YOY):-0.7%
🥇 Top 1:1.8%
🥉 Top 3:6.2%
16
Discipline
▶Avg Rank:5.07
Appearance:19.6%
Trend (YOY):+3.5%
🥇 Top 1:2.0%
🥉 Top 3:6.7%
17
Certainty
▶Avg Rank:4.93
Appearance:19.0%
Trend (YOY):+1.5%
🥇 Top 1:2.6%
🥉 Top 3:7.3%
18
+2Wealth
▶Avg Rank:4.97
Appearance:19.0%
Trend (YOY):+3.2%
🥇 Top 1:2.2%
🥉 Top 3:6.9%
19
-1Curiosity
▶Avg Rank:5.89
Appearance:18.4%
Trend (YOY):-1.1%
🥇 Top 1:1.1%
🥉 Top 3:4.2%
20
-1Creativity
▶Avg Rank:5.86
Appearance:18.2%
Trend (YOY):-2.0%
🥇 Top 1:1.3%
🥉 Top 3:4.3%
21
Control
▶Avg Rank:5.16
Appearance:17.9%
Trend (YOY):-2.0%
🥇 Top 1:2.0%
🥉 Top 3:6.4%
22
Success
▶Avg Rank:5.65
Appearance:17.8%
Trend (YOY):+1.2%
🥇 Top 1:1.5%
🥉 Top 3:4.9%
23
Compassion
▶Avg Rank:5.69
Appearance:17.4%
Trend (YOY):-0.6%
🥇 Top 1:1.3%
🥉 Top 3:4.5%
24
+2Accountability
▶Avg Rank:5.70
Appearance:16.8%
Trend (YOY):+1.6%
🥇 Top 1:0.9%
🥉 Top 3:4.0%
25
Wisdom
▶Avg Rank:5.75
Appearance:16.7%
Trend (YOY):+0.7%
🥇 Top 1:1.4%
🥉 Top 3:4.4%
26
-2Ethics
▶Avg Rank:6.21
Appearance:16.6%
Trend (YOY):-1.6%
🥇 Top 1:1.5%
🥉 Top 3:4.2%
27
+1Helpfulness
▶Avg Rank:7.17
Appearance:15.4%
Trend (YOY):-3.1%
🥇 Top 1:0.7%
🥉 Top 3:2.3%
28
-1Meaningful work
▶Avg Rank:6.42
Appearance:15.3%
Trend (YOY):-3.9%
🥇 Top 1:1.0%
🥉 Top 3:3.0%
29
Independence
▶Avg Rank:6.21
Appearance:14.5%
Trend (YOY):-2.9%
🥇 Top 1:0.8%
🥉 Top 3:2.9%
30
+1Appreciation
▶Avg Rank:6.22
Appearance:14.2%
Trend (YOY):+1.3%
🥇 Top 1:0.6%
🥉 Top 3:2.5%
31
+1Adventure
▶Avg Rank:5.88
Appearance:13.9%
Trend (YOY):-0.3%
🥇 Top 1:0.8%
🥉 Top 3:3.1%
32
-2Justice
▶Avg Rank:6.18
Appearance:13.9%
Trend (YOY):-1.1%
🥇 Top 1:1.0%
🥉 Top 3:3.2%
33
Job security
▶Avg Rank:5.46
Appearance:13.8%
Trend (YOY):+0.4%
🥇 Top 1:0.7%
🥉 Top 3:3.7%
34
Intelligence
▶Avg Rank:6.34
Appearance:13.4%
Trend (YOY):-1.6%
🥇 Top 1:0.8%
🥉 Top 3:2.6%
35
+1Inner harmony
▶Avg Rank:5.38
Appearance:13.1%
Trend (YOY):-0.6%
🥇 Top 1:1.7%
🥉 Top 3:4.3%
36
-1Privacy
▶Avg Rank:6.13
Appearance:13.0%
Trend (YOY):-4.3%
🥇 Top 1:0.6%
🥉 Top 3:2.5%
37
+6Religion
▶Avg Rank:3.56
Appearance:12.1%
Trend (YOY):+18.3%
🥇 Top 1:4.8%
🥉 Top 3:7.4%
38
Challenge
▶Avg Rank:6.12
Appearance:12.0%
Trend (YOY):-4.1%
🥇 Top 1:0.5%
🥉 Top 3:2.4%
39
-2Equality
▶Avg Rank:5.89
Appearance:11.6%
Trend (YOY):-12.2%
🥇 Top 1:1.1%
🥉 Top 3:3.1%
40
+1Passion
▶Avg Rank:6.26
Appearance:11.0%
Trend (YOY):+2.5%
🥇 Top 1:0.6%
🥉 Top 3:2.1%
41
-2Tolerance
▶Avg Rank:6.91
Appearance:10.5%
Trend (YOY):-9.3%
🥇 Top 1:0.5%
🥉 Top 3:1.6%
42
-2Courage
▶Avg Rank:6.21
Appearance:10.3%
Trend (YOY):-4.2%
🥇 Top 1:0.4%
🥉 Top 3:1.9%
43
-1Acceptance
▶Avg Rank:6.41
Appearance:10.3%
Trend (YOY):-2.7%
🥇 Top 1:0.4%
🥉 Top 3:1.8%
44
+2Ambition
▶Avg Rank:6.34
Appearance:10.0%
Trend (YOY):+2.6%
🥇 Top 1:0.6%
🥉 Top 3:2.0%
45
-1Commitment
▶Avg Rank:7.13
Appearance:10.0%
Trend (YOY):-1.2%
🥇 Top 1:0.4%
🥉 Top 3:1.4%
46
-1Excitement
▶Avg Rank:6.50
Appearance:9.9%
Trend (YOY):-0.4%
🥇 Top 1:0.3%
🥉 Top 3:1.5%
47
Determination
▶Avg Rank:6.29
Appearance:9.5%
Trend (YOY):-2.3%
🥇 Top 1:0.5%
🥉 Top 3:1.8%
48
+1Forgiveness
▶Avg Rank:6.12
Appearance:8.8%
Trend (YOY):+4.5%
🥇 Top 1:0.4%
🥉 Top 3:1.8%
49
-1Teamwork
▶Avg Rank:6.97
Appearance:8.6%
Trend (YOY):-5.0%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
50
Spirituality
▶Avg Rank:5.58
Appearance:7.8%
Trend (YOY):-2.5%
🥇 Top 1:1.0%
🥉 Top 3:2.4%
51
Competence
▶Avg Rank:6.75
Appearance:7.0%
Trend (YOY):+2.0%
🥇 Top 1:0.3%
🥉 Top 3:1.0%
52
+1Beauty
▶Avg Rank:6.41
Appearance:6.3%
Trend (YOY):+5.6%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
53
-1Uniqueness
▶Avg Rank:6.28
Appearance:6.2%
Trend (YOY):-1.6%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
54
Excellence
▶Avg Rank:6.24
Appearance:5.7%
Trend (YOY):-1.1%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
55
Variety
▶Avg Rank:6.62
Appearance:5.4%
Trend (YOY):-4.3%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
56
Contribution
▶Avg Rank:6.94
Appearance:5.1%
Trend (YOY):-5.5%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
57
+1Reputation
▶Avg Rank:6.73
Appearance:4.9%
Trend (YOY):-0.4%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
58
+1Tradition
▶Avg Rank:6.12
Appearance:4.9%
Trend (YOY):+0.4%
🥇 Top 1:0.2%
🥉 Top 3:1.0%
59
-2Influence
▶Avg Rank:6.62
Appearance:4.8%
Trend (YOY):-5.1%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
60
Authority
▶Avg Rank:6.47
Appearance:2.9%
Trend (YOY):+0.2%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
61
Popularity
▶Avg Rank:6.65
Appearance:2.6%
Trend (YOY):-3.0%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
62
Fame
▶Avg Rank:6.19
Appearance:2.6%
Trend (YOY):-1.7%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (YoY) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.82 | 11.0% | 26.7% | 48.5% | ▲+1.1% |
▶ 2 | Family | 3.61 | 13.4% | 25.3% | 42.9% | ▲+2.4% |
▶ 3 ▲+1 | Peace | 4.78 | 4.5% | 14.6% | 37.3% | ▲+2.2% |
▶ 4 ▼−1 | Trust | 5.09 | 3.3% | 12.1% | 37.0% | ▼−0.9% |
▶ 5 | Financial stability | 4.77 | 3.8% | 13.9% | 36.7% | ▲+2.5% |
▶ 6 | Love | 4.65 | 4.8% | 13.7% | 33.0% | ▲+3.3% |
▶ 7 | Pleasure | 5.29 | 2.5% | 9.4% | 30.9% | ▼−1.7% |
▶ 8 | Freedom | 6.48 | 3.0% | 6.7% | 29.1% | ▼−0.7% |
▶ 9 | Respect | 5.57 | 1.8% | 7.3% | 28.9% | ▲+1.9% |
▶ 10 | Security | 4.74 | 3.2% | 10.5% | 25.8% | ▲+0.2% |
▶ 11 | Growth | 5.60 | 1.9% | 6.6% | 24.4% | ▼−0.3% |
▶ 12 | Friendship | 5.68 | 1.5% | 6.3% | 23.9% | ▲+1.5% |
▶ 13 | Loyalty | 5.59 | 1.6% | 5.9% | 21.9% | ▲+2.1% |
▶ 14 ▲+1 | Honesty | 5.80 | 1.1% | 4.9% | 20.7% | ▼−0.1% |
▶ 15 ▼−1 | Authenticity | 5.32 | 1.8% | 6.2% | 20.7% | ▼−0.7% |
▶ 16 | Discipline | 5.07 | 2.0% | 6.7% | 19.6% | ▲+3.5% |
▶ 17 | Certainty | 4.93 | 2.6% | 7.3% | 19.0% | ▲+1.5% |
▶ 18 ▲+2 | Wealth | 4.97 | 2.2% | 6.9% | 19.0% | ▲+3.2% |
▶ 19 ▼−1 | Curiosity | 5.89 | 1.1% | 4.2% | 18.4% | ▼−1.1% |
▶ 20 ▼−1 | Creativity | 5.86 | 1.3% | 4.3% | 18.2% | ▼−2.0% |
▶ 21 | Control | 5.16 | 2.0% | 6.4% | 17.9% | ▼−2.0% |
▶ 22 | Success | 5.65 | 1.5% | 4.9% | 17.8% | ▲+1.2% |
▶ 23 | Compassion | 5.69 | 1.3% | 4.5% | 17.4% | ▼−0.6% |
▶ 24 ▲+2 | Accountability | 5.70 | 0.9% | 4.0% | 16.8% | ▲+1.6% |
▶ 25 | Wisdom | 5.75 | 1.4% | 4.4% | 16.7% | ▲+0.7% |
▶ 26 ▼−2 | Ethics | 6.21 | 1.5% | 4.2% | 16.6% | ▼−1.6% |
▶ 27 ▲+1 | Helpfulness | 7.17 | 0.7% | 2.3% | 15.4% | ▼−3.1% |
▶ 28 ▼−1 | Meaningful work | 6.42 | 1.0% | 3.0% | 15.3% | ▼−3.9% |
▶ 29 | Independence | 6.21 | 0.8% | 2.9% | 14.5% | ▼−2.9% |
▶ 30 ▲+1 | Appreciation | 6.22 | 0.6% | 2.5% | 14.2% | ▲+1.3% |
▶ 31 ▲+1 | Adventure | 5.88 | 0.8% | 3.1% | 13.9% | ▼−0.3% |
▶ 32 ▼−2 | Justice | 6.18 | 1.0% | 3.2% | 13.9% | ▼−1.1% |
▶ 33 | Job security | 5.46 | 0.7% | 3.7% | 13.8% | ▲+0.4% |
▶ 34 | Intelligence | 6.34 | 0.8% | 2.6% | 13.4% | ▼−1.6% |
▶ 35 ▲+1 | Inner harmony | 5.38 | 1.7% | 4.3% | 13.1% | ▼−0.6% |
▶ 36 ▼−1 | Privacy | 6.13 | 0.6% | 2.5% | 13.0% | ▼−4.3% |
▶ 37 ▲+6 | Religion | 3.56 | 4.8% | 7.4% | 12.1% | ▲+18.3% |
▶ 38 | Challenge | 6.12 | 0.5% | 2.4% | 12.0% | ▼−4.1% |
▶ 39 ▼−2 | Equality | 5.89 | 1.1% | 3.1% | 11.6% | ▼−12.2% |
▶ 40 ▲+1 | Passion | 6.26 | 0.6% | 2.1% | 11.0% | ▲+2.5% |
▶ 41 ▼−2 | Tolerance | 6.91 | 0.5% | 1.6% | 10.5% | ▼−9.3% |
▶ 42 ▼−2 | Courage | 6.21 | 0.4% | 1.9% | 10.3% | ▼−4.2% |
▶ 43 ▼−1 | Acceptance | 6.41 | 0.4% | 1.8% | 10.3% | ▼−2.7% |
▶ 44 ▲+2 | Ambition | 6.34 | 0.6% | 2.0% | 10.0% | ▲+2.6% |
▶ 45 ▼−1 | Commitment | 7.13 | 0.4% | 1.4% | 10.0% | ▼−1.2% |
▶ 46 ▼−1 | Excitement | 6.50 | 0.3% | 1.5% | 9.9% | ▼−0.4% |
▶ 47 | Determination | 6.29 | 0.5% | 1.8% | 9.5% | ▼−2.3% |
▶ 48 ▲+1 | Forgiveness | 6.12 | 0.4% | 1.8% | 8.8% | ▲+4.5% |
▶ 49 ▼−1 | Teamwork | 6.97 | 0.3% | 1.2% | 8.6% | ▼−5.0% |
▶ 50 | Spirituality | 5.58 | 1.0% | 2.4% | 7.8% | ▼−2.5% |
▶ 51 | Competence | 6.75 | 0.3% | 1.0% | 7.0% | ▲+2.0% |
▶ 52 ▲+1 | Beauty | 6.41 | 0.3% | 1.2% | 6.3% | ▲+5.6% |
▶ 53 ▼−1 | Uniqueness | 6.28 | 0.3% | 1.1% | 6.2% | ▼−1.6% |
▶ 54 | Excellence | 6.24 | 0.3% | 1.2% | 5.7% | ▼−1.1% |
▶ 55 | Variety | 6.62 | 0.2% | 0.8% | 5.4% | ▼−4.3% |
▶ 56 | Contribution | 6.94 | 0.2% | 0.7% | 5.1% | ▼−5.5% |
▶ 57 ▲+1 | Reputation | 6.73 | 0.2% | 0.7% | 4.9% | ▼−0.4% |
▶ 58 ▲+1 | Tradition | 6.12 | 0.2% | 1.0% | 4.9% | ▲+0.4% |
▶ 59 ▼−2 | Influence | 6.62 | 0.2% | 0.7% | 4.8% | ▼−5.1% |
▶ 60 | Authority | 6.47 | 0.1% | 0.5% | 2.9% | ▲+0.2% |
▶ 61 | Popularity | 6.65 | 0.1% | 0.4% | 2.6% | ▼−3.0% |
▶ 62 | Fame | 6.19 | 0.1% | 0.5% | 2.6% | ▼−1.7% |