Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for January 2022
January 2022 looks like a “keep it together” month. The top 10 is dominated by stability-and-safety themes, with Health leading at about 46% of tests, followed by Family (~42%) and Trust (~38%). The cluster from Peace (~37%) through Security (~26%) suggests people are optimizing for calm, reliable routines rather than novelty.
Rank movement is the least dramatic plot twist: every top value is stable in positions, meaning the hierarchy of priorities didn’t budge. That kind of zero-shuffle often signals broad agreement across respondents, not just a loud minority.
The mix is telling: Financial stability (~33%) and Security (~26%) sit comfortably alongside Love (~32%) and Pleasure (~32%). Translation: people want both the safety net and the serotonin, preferably on a predictable schedule.
Seasonally, this fits January energy: post-holiday reset, New Year health goals, and a practical turn toward budgeting and steadiness. It’s less “new year, new me,” more “new year, stable me.”
Total Tests
26,495
in this month
🔥 Most Popular
Health
12,191 appearances
⭐ Best Ranking
Family
Avg rank: 3.66
🥇 Most #1 Rankings
Family
3410 times first place
1
Health
▶Avg Rank:3.93
Appearance:46.0%
Trend (MOM):-3.9%
Trend (YOY):+1.8%
🥇 Top 1:9.8%
🥉 Top 3:24.5%
2
Family
▶Avg Rank:3.66
Appearance:41.9%
Trend (MOM):+9.1%
Trend (YOY):-1.4%
🥇 Top 1:12.9%
🥉 Top 3:24.4%
3
+1Trust
▶Avg Rank:4.96
Appearance:37.8%
Trend (MOM):+8.3%
Trend (YOY):-1.7%
🥇 Top 1:3.8%
🥉 Top 3:13.3%
4
-1Peace
▶Avg Rank:4.75
Appearance:36.8%
Trend (MOM):+1.2%
Trend (YOY):+5.7%
🥇 Top 1:4.7%
🥉 Top 3:14.7%
5
Financial stability
▶Avg Rank:4.84
Appearance:33.2%
Trend (MOM):-2.4%
Trend (YOY):+5.6%
🥇 Top 1:3.1%
🥉 Top 3:12.0%
6
+1Love
▶Avg Rank:4.65
Appearance:31.9%
Trend (MOM):+0.2%
Trend (YOY):+1.4%
🥇 Top 1:4.6%
🥉 Top 3:13.3%
7
-1Pleasure
▶Avg Rank:5.20
Appearance:31.6%
Trend (MOM):-2.8%
Trend (YOY):-1.8%
🥇 Top 1:2.7%
🥉 Top 3:10.0%
8
Freedom
▶Avg Rank:6.45
Appearance:29.8%
Trend (MOM):-5.6%
Trend (YOY):-0.7%
🥇 Top 1:3.4%
🥉 Top 3:6.9%
9
+2Respect
▶Avg Rank:5.64
Appearance:27.5%
Trend (MOM):+11.2%
Trend (YOY):-1.3%
🥇 Top 1:1.6%
🥉 Top 3:6.8%
10
Security
▶Avg Rank:4.67
Appearance:25.8%
Trend (MOM):-1.1%
Trend (YOY):+2.9%
🥇 Top 1:3.2%
🥉 Top 3:10.9%
11
-2Growth
▶Avg Rank:5.46
Appearance:25.0%
Trend (MOM):-7.5%
Trend (YOY):+4.5%
🥇 Top 1:2.2%
🥉 Top 3:7.2%
12
+1Friendship
▶Avg Rank:5.74
Appearance:23.7%
Trend (MOM):+9.4%
Trend (YOY):-0.9%
🥇 Top 1:1.5%
🥉 Top 3:6.0%
13
-1Authenticity
▶Avg Rank:5.31
Appearance:21.0%
Trend (MOM):-11.0%
Trend (YOY):-0.1%
🥇 Top 1:1.9%
🥉 Top 3:6.3%
14
+8Loyalty
▶Avg Rank:5.63
Appearance:20.9%
Trend (MOM):+16.5%
Trend (YOY):-1.5%
🥇 Top 1:1.5%
🥉 Top 3:5.4%
15
Honesty
▶Avg Rank:5.83
Appearance:20.8%
Trend (MOM):+3.2%
Trend (YOY):-0.7%
🥇 Top 1:1.1%
🥉 Top 3:4.9%
16
Creativity
▶Avg Rank:5.84
Appearance:19.7%
Trend (MOM):-1.0%
Trend (YOY):-3.4%
🥇 Top 1:1.3%
🥉 Top 3:4.7%
17
+2Certainty
▶Avg Rank:4.88
Appearance:19.1%
Trend (MOM):+1.6%
Trend (YOY):+10.4%
🥇 Top 1:2.7%
🥉 Top 3:7.3%
18
+3Control
▶Avg Rank:4.92
Appearance:19.0%
Trend (MOM):+5.2%
Trend (YOY):+5.0%
🥇 Top 1:2.5%
🥉 Top 3:7.3%
19
-1Compassion
▶Avg Rank:5.59
Appearance:18.4%
Trend (MOM):-3.2%
Trend (YOY):+1.1%
🥇 Top 1:1.5%
🥉 Top 3:5.1%
20
-6Curiosity
▶Avg Rank:5.86
Appearance:18.0%
Trend (MOM):-11.3%
Trend (YOY):-2.5%
🥇 Top 1:1.1%
🥉 Top 3:4.2%
21
+3Discipline
▶Avg Rank:5.12
Appearance:17.7%
Trend (MOM):+6.6%
Trend (YOY):+8.5%
🥇 Top 1:1.6%
🥉 Top 3:6.0%
22
+4Helpfulness
▶Avg Rank:7.12
Appearance:17.2%
Trend (MOM):+6.5%
Trend (YOY):-5.3%
🥇 Top 1:1.0%
🥉 Top 3:2.8%
23
+6Success
▶Avg Rank:5.76
Appearance:17.1%
Trend (MOM):+8.3%
Trend (YOY):+3.3%
🥇 Top 1:1.3%
🥉 Top 3:4.5%
24
-1Meaningful work
▶Avg Rank:6.30
Appearance:16.8%
Trend (MOM):-6.0%
Trend (YOY):-0.7%
🥇 Top 1:1.1%
🥉 Top 3:3.6%
25
-8Wisdom
▶Avg Rank:5.71
Appearance:16.5%
Trend (MOM):-13.7%
Trend (YOY):-4.9%
🥇 Top 1:1.4%
🥉 Top 3:4.3%
26
+4Wealth
▶Avg Rank:5.20
Appearance:16.4%
Trend (MOM):+6.2%
Trend (YOY):+14.8%
🥇 Top 1:1.7%
🥉 Top 3:5.5%
27
-7Ethics
▶Avg Rank:6.23
Appearance:16.4%
Trend (MOM):-10.1%
Trend (YOY):-6.2%
🥇 Top 1:1.5%
🥉 Top 3:4.1%
28
+3Accountability
▶Avg Rank:5.75
Appearance:15.7%
Trend (MOM):+1.3%
Trend (YOY):+11.6%
🥇 Top 1:0.9%
🥉 Top 3:3.6%
29
+3Equality
▶Avg Rank:5.60
Appearance:15.2%
Trend (MOM):+0.6%
Trend (YOY):-18.5%
🥇 Top 1:1.7%
🥉 Top 3:4.5%
30
+7Adventure
▶Avg Rank:5.80
Appearance:15.1%
Trend (MOM):+10.0%
Trend (YOY):-2.2%
🥇 Top 1:0.9%
🥉 Top 3:3.6%
31
-6Independence
▶Avg Rank:6.17
Appearance:15.0%
Trend (MOM):-8.6%
Trend (YOY):-0.2%
🥇 Top 1:1.0%
🥉 Top 3:3.1%
32
+3Privacy
▶Avg Rank:5.88
Appearance:14.4%
Trend (MOM):+3.6%
Trend (YOY):+0.8%
🥇 Top 1:0.7%
🥉 Top 3:3.0%
33
-5Justice
▶Avg Rank:6.14
Appearance:14.0%
Trend (MOM):-11.3%
Trend (YOY):-13.4%
🥇 Top 1:1.1%
🥉 Top 3:3.2%
34
-7Inner harmony
▶Avg Rank:5.35
Appearance:13.5%
Trend (MOM):-15.6%
Trend (YOY):+7.9%
🥇 Top 1:1.8%
🥉 Top 3:4.4%
35
-1Appreciation
▶Avg Rank:6.14
Appearance:13.5%
Trend (MOM):-4.4%
Trend (YOY):+2.8%
🥇 Top 1:0.5%
🥉 Top 3:2.4%
36
Tolerance
▶Avg Rank:6.74
Appearance:13.1%
Trend (MOM):-4.9%
Trend (YOY):-8.1%
🥇 Top 1:0.7%
🥉 Top 3:2.3%
37
-4Intelligence
▶Avg Rank:6.28
Appearance:13.1%
Trend (MOM):-10.4%
Trend (YOY):-4.5%
🥇 Top 1:0.8%
🥉 Top 3:2.6%
38
Job security
▶Avg Rank:5.50
Appearance:12.9%
Trend (MOM):+1.3%
Trend (YOY):-0.9%
🥇 Top 1:0.8%
🥉 Top 3:3.4%
39
Challenge
▶Avg Rank:5.99
Appearance:12.3%
Trend (MOM):-0.4%
Trend (YOY):-6.5%
🥇 Top 1:0.6%
🥉 Top 3:2.7%
40
+8Religion
▶Avg Rank:3.70
Appearance:11.5%
Trend (MOM):+32.3%
Trend (YOY):+12.1%
🥇 Top 1:4.2%
🥉 Top 3:6.8%
41
Acceptance
▶Avg Rank:6.36
Appearance:10.9%
Trend (MOM):+3.3%
Trend (YOY):+6.4%
🥇 Top 1:0.5%
🥉 Top 3:1.8%
42
-2Passion
▶Avg Rank:6.31
Appearance:10.7%
Trend (MOM):-2.2%
Trend (YOY):+2.5%
🥇 Top 1:0.5%
🥉 Top 3:2.0%
43
-1Courage
▶Avg Rank:6.09
Appearance:10.6%
Trend (MOM):+2.1%
Trend (YOY):-7.2%
🥇 Top 1:0.5%
🥉 Top 3:2.2%
44
Excitement
▶Avg Rank:6.38
Appearance:10.2%
Trend (MOM):+8.2%
Trend (YOY):-2.8%
🥇 Top 1:0.4%
🥉 Top 3:1.7%
45
Commitment
▶Avg Rank:7.00
Appearance:10.1%
Trend (MOM):+9.8%
Trend (YOY):+2.4%
🥇 Top 1:0.4%
🥉 Top 3:1.5%
46
+1Determination
▶Avg Rank:6.27
Appearance:9.5%
Trend (MOM):+4.5%
Trend (YOY):-0.5%
🥇 Top 1:0.5%
🥉 Top 3:1.7%
47
-1Spirituality
▶Avg Rank:5.54
Appearance:9.3%
Trend (MOM):+2.4%
Trend (YOY):+8.3%
🥇 Top 1:1.1%
🥉 Top 3:3.0%
48
+3Forgiveness
▶Avg Rank:6.13
Appearance:9.2%
Trend (MOM):+24.4%
Trend (YOY):-3.5%
🥇 Top 1:0.4%
🥉 Top 3:1.9%
49
-6Ambition
▶Avg Rank:6.45
Appearance:8.9%
Trend (MOM):-6.0%
Trend (YOY):-13.0%
🥇 Top 1:0.6%
🥉 Top 3:1.7%
50
-1Teamwork
▶Avg Rank:6.90
Appearance:8.3%
Trend (MOM):+4.3%
Trend (YOY):-2.8%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
51
-1Uniqueness
▶Avg Rank:6.30
Appearance:6.5%
Trend (MOM):-16.2%
Trend (YOY):-10.2%
🥇 Top 1:0.4%
🥉 Top 3:1.2%
52
+1Competence
▶Avg Rank:6.83
Appearance:6.3%
Trend (MOM):-10.6%
Trend (YOY):+6.0%
🥇 Top 1:0.2%
🥉 Top 3:0.9%
53
-1Variety
▶Avg Rank:6.61
Appearance:5.7%
Trend (MOM):-19.7%
Trend (YOY):-8.4%
🥇 Top 1:0.1%
🥉 Top 3:0.8%
54
+2Contribution
▶Avg Rank:6.84
Appearance:5.5%
Trend (MOM):+5.7%
Trend (YOY):-0.7%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
55
-1Excellence
▶Avg Rank:6.38
Appearance:5.3%
Trend (MOM):-6.1%
Trend (YOY):+2.2%
🥇 Top 1:0.2%
🥉 Top 3:1.0%
56
-1Influence
▶Avg Rank:6.59
Appearance:5.2%
Trend (MOM):-0.5%
Trend (YOY):-0.3%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
57
Beauty
▶Avg Rank:6.39
Appearance:5.1%
Trend (MOM):+1.5%
Trend (YOY):+1.6%
🥇 Top 1:0.3%
🥉 Top 3:1.0%
58
+1Tradition
▶Avg Rank:6.05
Appearance:4.9%
Trend (MOM):+11.2%
Trend (YOY):-6.2%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
59
-1Reputation
▶Avg Rank:6.72
Appearance:4.7%
Trend (MOM):-1.7%
Trend (YOY):+2.2%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
60
Authority
▶Avg Rank:6.63
Appearance:2.9%
Trend (MOM):+0.4%
Trend (YOY):+2.2%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
61
+1Fame
▶Avg Rank:6.11
Appearance:2.5%
Trend (MOM):+6.9%
Trend (YOY):-4.4%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
62
-1Popularity
▶Avg Rank:6.60
Appearance:2.5%
Trend (MOM):-1.0%
Trend (YOY):+10.0%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.93 | 9.8% | 24.5% | 46.0% | ▼−3.9% |
▶ 2 | Family | 3.66 | 12.9% | 24.4% | 41.9% | ▲+9.1% |
▶ 3 ▲+1 | Trust | 4.96 | 3.8% | 13.3% | 37.8% | ▲+8.3% |
▶ 4 ▼−1 | Peace | 4.75 | 4.7% | 14.7% | 36.8% | ▲+1.2% |
▶ 5 | Financial stability | 4.84 | 3.1% | 12.0% | 33.2% | ▼−2.4% |
▶ 6 ▲+1 | Love | 4.65 | 4.6% | 13.3% | 31.9% | ▲+0.2% |
▶ 7 ▼−1 | Pleasure | 5.20 | 2.7% | 10.0% | 31.6% | ▼−2.8% |
▶ 8 | Freedom | 6.45 | 3.4% | 6.9% | 29.8% | ▼−5.6% |
▶ 9 ▲+2 | Respect | 5.64 | 1.6% | 6.8% | 27.5% | ▲+11.2% |
▶ 10 | Security | 4.67 | 3.2% | 10.9% | 25.8% | ▼−1.1% |
▶ 11 ▼−2 | Growth | 5.46 | 2.2% | 7.2% | 25.0% | ▼−7.5% |
▶ 12 ▲+1 | Friendship | 5.74 | 1.5% | 6.0% | 23.7% | ▲+9.4% |
▶ 13 ▼−1 | Authenticity | 5.31 | 1.9% | 6.3% | 21.0% | ▼−11.0% |
▶ 14 ▲+8 | Loyalty | 5.63 | 1.5% | 5.4% | 20.9% | ▲+16.5% |
▶ 15 | Honesty | 5.83 | 1.1% | 4.9% | 20.8% | ▲+3.2% |
▶ 16 | Creativity | 5.84 | 1.3% | 4.7% | 19.7% | ▼−1.0% |
▶ 17 ▲+2 | Certainty | 4.88 | 2.7% | 7.3% | 19.1% | ▲+1.6% |
▶ 18 ▲+3 | Control | 4.92 | 2.5% | 7.3% | 19.0% | ▲+5.2% |
▶ 19 ▼−1 | Compassion | 5.59 | 1.5% | 5.1% | 18.4% | ▼−3.2% |
▶ 20 ▼−6 | Curiosity | 5.86 | 1.1% | 4.2% | 18.0% | ▼−11.3% |
▶ 21 ▲+3 | Discipline | 5.12 | 1.6% | 6.0% | 17.7% | ▲+6.6% |
▶ 22 ▲+4 | Helpfulness | 7.12 | 1.0% | 2.8% | 17.2% | ▲+6.5% |
▶ 23 ▲+6 | Success | 5.76 | 1.3% | 4.5% | 17.1% | ▲+8.3% |
▶ 24 ▼−1 | Meaningful work | 6.30 | 1.1% | 3.6% | 16.8% | ▼−6.0% |
▶ 25 ▼−8 | Wisdom | 5.71 | 1.4% | 4.3% | 16.5% | ▼−13.7% |
▶ 26 ▲+4 | Wealth | 5.20 | 1.7% | 5.5% | 16.4% | ▲+6.2% |
▶ 27 ▼−7 | Ethics | 6.23 | 1.5% | 4.1% | 16.4% | ▼−10.1% |
▶ 28 ▲+3 | Accountability | 5.75 | 0.9% | 3.6% | 15.7% | ▲+1.3% |
▶ 29 ▲+3 | Equality | 5.60 | 1.7% | 4.5% | 15.2% | ▲+0.6% |
▶ 30 ▲+7 | Adventure | 5.80 | 0.9% | 3.6% | 15.1% | ▲+10.0% |
▶ 31 ▼−6 | Independence | 6.17 | 1.0% | 3.1% | 15.0% | ▼−8.6% |
▶ 32 ▲+3 | Privacy | 5.88 | 0.7% | 3.0% | 14.4% | ▲+3.6% |
▶ 33 ▼−5 | Justice | 6.14 | 1.1% | 3.2% | 14.0% | ▼−11.3% |
▶ 34 ▼−7 | Inner harmony | 5.35 | 1.8% | 4.4% | 13.5% | ▼−15.6% |
▶ 35 ▼−1 | Appreciation | 6.14 | 0.5% | 2.4% | 13.5% | ▼−4.4% |
▶ 36 | Tolerance | 6.74 | 0.7% | 2.3% | 13.1% | ▼−4.9% |
▶ 37 ▼−4 | Intelligence | 6.28 | 0.8% | 2.6% | 13.1% | ▼−10.4% |
▶ 38 | Job security | 5.50 | 0.8% | 3.4% | 12.9% | ▲+1.3% |
▶ 39 | Challenge | 5.99 | 0.6% | 2.7% | 12.3% | ▼−0.4% |
▶ 40 ▲+8 | Religion | 3.70 | 4.2% | 6.8% | 11.5% | ▲+32.3% |
▶ 41 | Acceptance | 6.36 | 0.5% | 1.8% | 10.9% | ▲+3.3% |
▶ 42 ▼−2 | Passion | 6.31 | 0.5% | 2.0% | 10.7% | ▼−2.2% |
▶ 43 ▼−1 | Courage | 6.09 | 0.5% | 2.2% | 10.6% | ▲+2.1% |
▶ 44 | Excitement | 6.38 | 0.4% | 1.7% | 10.2% | ▲+8.2% |
▶ 45 | Commitment | 7.00 | 0.4% | 1.5% | 10.1% | ▲+9.8% |
▶ 46 ▲+1 | Determination | 6.27 | 0.5% | 1.7% | 9.5% | ▲+4.5% |
▶ 47 ▼−1 | Spirituality | 5.54 | 1.1% | 3.0% | 9.3% | ▲+2.4% |
▶ 48 ▲+3 | Forgiveness | 6.13 | 0.4% | 1.9% | 9.2% | ▲+24.4% |
▶ 49 ▼−6 | Ambition | 6.45 | 0.6% | 1.7% | 8.9% | ▼−6.0% |
▶ 50 ▼−1 | Teamwork | 6.90 | 0.3% | 1.2% | 8.3% | ▲+4.3% |
▶ 51 ▼−1 | Uniqueness | 6.30 | 0.4% | 1.2% | 6.5% | ▼−16.2% |
▶ 52 ▲+1 | Competence | 6.83 | 0.2% | 0.9% | 6.3% | ▼−10.6% |
▶ 53 ▼−1 | Variety | 6.61 | 0.1% | 0.8% | 5.7% | ▼−19.7% |
▶ 54 ▲+2 | Contribution | 6.84 | 0.2% | 0.8% | 5.5% | ▲+5.7% |
▶ 55 ▼−1 | Excellence | 6.38 | 0.2% | 1.0% | 5.3% | ▼−6.1% |
▶ 56 ▼−1 | Influence | 6.59 | 0.2% | 0.8% | 5.2% | ▼−0.5% |
▶ 57 | Beauty | 6.39 | 0.3% | 1.0% | 5.1% | ▲+1.5% |
▶ 58 ▲+1 | Tradition | 6.05 | 0.3% | 1.1% | 4.9% | ▲+11.2% |
▶ 59 ▼−1 | Reputation | 6.72 | 0.2% | 0.7% | 4.7% | ▼−1.7% |
▶ 60 | Authority | 6.63 | 0.1% | 0.4% | 2.9% | ▲+0.4% |
▶ 61 ▲+1 | Fame | 6.11 | 0.1% | 0.5% | 2.5% | ▲+6.9% |
▶ 62 ▼−1 | Popularity | 6.60 | 0.1% | 0.4% | 2.5% | ▼−1.0% |