Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for November 2021
November’s 20,809 tests scream a “nest and protect” mood. Health leads at 44.9% of all tests, with Family close behind at 39.6%—a strong one-two punch of body-and-home priorities. Mid-table is tightly packed: Trust (36.7%) and Peace (35.0%) suggest people weren’t just chasing outcomes, they were chasing calm and reliable relationships while doing it.
The ranking story is all upward momentum: every top-10 value is up 1–10 positions, with the biggest leap from Security (up 10 positions, now 25.5%) and Respect (up 9 positions, 26.8%). Financial stability rising 6 positions to 32.1% hints at practical anxiety management: “feel safe, then spend/plan.” Pleasure (32.0%) climbing 5 positions is the twist—comfort-seeking without abandoning responsibility.
Seasonally, this looks like late-year recalibration: colder weather, holiday proximity, and end-of-year reflection tend to pull attention toward health, family, safety, and stability, with a side of well-earned pleasure as a coping dessert.
Total Tests
20,809
in this month
🔥 Most Popular
Health
9,355 appearances
⭐ Best Ranking
Family
Avg rank: 3.58
🥇 Most #1 Rankings
Family
2633 times first place
1
Health
▶Avg Rank:3.83
Appearance:45.0%
Trend (MOM):-0.5%
Trend (YOY):+5.9%
🥇 Top 1:10.0%
🥉 Top 3:24.4%
2
Family
▶Avg Rank:3.58
Appearance:39.6%
Trend (MOM):-3.6%
Trend (YOY):-0.1%
🥇 Top 1:12.7%
🥉 Top 3:23.5%
3
Trust
▶Avg Rank:4.89
Appearance:36.7%
Trend (MOM):-2.4%
Trend (YOY):-2.2%
🥇 Top 1:3.7%
🥉 Top 3:13.0%
4
Peace
▶Avg Rank:4.76
Appearance:35.0%
Trend (MOM):-2.8%
Trend (YOY):+1.1%
🥇 Top 1:4.3%
🥉 Top 3:14.1%
5
+1Financial stability
▶Avg Rank:4.88
Appearance:32.1%
Trend (MOM):-0.4%
Trend (YOY):+12.0%
🥇 Top 1:2.9%
🥉 Top 3:11.6%
6
-1Pleasure
▶Avg Rank:5.11
Appearance:32.0%
Trend (MOM):-2.1%
Trend (YOY):+0.2%
🥇 Top 1:2.9%
🥉 Top 3:10.5%
7
Freedom
▶Avg Rank:6.50
Appearance:31.3%
Trend (MOM):+0.5%
Trend (YOY):+3.3%
🥇 Top 1:3.4%
🥉 Top 3:7.1%
8
Love
▶Avg Rank:4.63
Appearance:31.0%
Trend (MOM):+4.9%
Trend (YOY):-1.5%
🥇 Top 1:4.6%
🥉 Top 3:13.0%
9
Respect
▶Avg Rank:5.53
Appearance:26.8%
Trend (MOM):-6.9%
Trend (YOY):-3.2%
🥇 Top 1:1.7%
🥉 Top 3:7.1%
10
Security
▶Avg Rank:4.60
Appearance:25.5%
Trend (MOM):+3.1%
Trend (YOY):+4.9%
🥇 Top 1:3.2%
🥉 Top 3:11.0%
11
+1Growth
▶Avg Rank:5.56
Appearance:23.9%
Trend (MOM):+2.3%
Trend (YOY):+0.7%
🥇 Top 1:2.1%
🥉 Top 3:6.7%
12
-1Friendship
▶Avg Rank:5.69
Appearance:23.5%
Trend (MOM):-2.2%
Trend (YOY):-0.6%
🥇 Top 1:1.6%
🥉 Top 3:6.1%
13
+5Authenticity
▶Avg Rank:5.24
Appearance:21.3%
Trend (MOM):+12.6%
Trend (YOY):-3.5%
🥇 Top 1:2.0%
🥉 Top 3:6.6%
14
Honesty
▶Avg Rank:5.78
Appearance:20.8%
Trend (MOM):+1.6%
Trend (YOY):+0.0%
🥇 Top 1:1.3%
🥉 Top 3:4.9%
15
-2Loyalty
▶Avg Rank:5.65
Appearance:20.1%
Trend (MOM):-2.6%
Trend (YOY):-1.2%
🥇 Top 1:1.6%
🥉 Top 3:5.4%
16
+1Creativity
▶Avg Rank:5.79
Appearance:20.1%
Trend (MOM):+4.9%
Trend (YOY):-4.9%
🥇 Top 1:1.6%
🥉 Top 3:5.0%
17
+5Curiosity
▶Avg Rank:5.81
Appearance:19.0%
Trend (MOM):+8.6%
Trend (YOY):+0.0%
🥇 Top 1:1.3%
🥉 Top 3:4.5%
18
-3Control
▶Avg Rank:4.96
Appearance:18.6%
Trend (MOM):-4.7%
Trend (YOY):+2.2%
🥇 Top 1:2.4%
🥉 Top 3:7.2%
19
+1Certainty
▶Avg Rank:4.84
Appearance:18.5%
Trend (MOM):+2.7%
Trend (YOY):+6.1%
🥇 Top 1:2.8%
🥉 Top 3:7.5%
20
-4Success
▶Avg Rank:5.79
Appearance:18.1%
Trend (MOM):-5.9%
Trend (YOY):+10.3%
🥇 Top 1:1.4%
🥉 Top 3:4.8%
21
+4Compassion
▶Avg Rank:5.59
Appearance:17.8%
Trend (MOM):+7.8%
Trend (YOY):-11.0%
🥇 Top 1:1.3%
🥉 Top 3:4.9%
22
+4Ethics
▶Avg Rank:6.15
Appearance:17.3%
Trend (MOM):+5.5%
Trend (YOY):-4.0%
🥇 Top 1:1.7%
🥉 Top 3:4.4%
23
+4Wisdom
▶Avg Rank:5.77
Appearance:17.2%
Trend (MOM):+6.4%
Trend (YOY):-2.6%
🥇 Top 1:1.4%
🥉 Top 3:4.5%
24
-1Helpfulness
▶Avg Rank:7.15
Appearance:16.8%
Trend (MOM):-1.0%
Trend (YOY):-3.0%
🥇 Top 1:0.8%
🥉 Top 3:2.5%
25
-6Wealth
▶Avg Rank:4.96
Appearance:16.7%
Trend (MOM):-7.4%
Trend (YOY):+18.9%
🥇 Top 1:2.0%
🥉 Top 3:6.0%
26
+4Meaningful work
▶Avg Rank:6.35
Appearance:16.7%
Trend (MOM):+7.5%
Trend (YOY):-9.4%
🥇 Top 1:1.0%
🥉 Top 3:3.4%
27
-6Discipline
▶Avg Rank:5.20
Appearance:16.6%
Trend (MOM):-5.4%
Trend (YOY):-0.9%
🥇 Top 1:1.4%
🥉 Top 3:5.2%
28
-4Equality
▶Avg Rank:5.56
Appearance:16.0%
Trend (MOM):-5.0%
Trend (YOY):-19.1%
🥇 Top 1:2.0%
🥉 Top 3:5.0%
29
+3Independence
▶Avg Rank:6.22
Appearance:15.9%
Trend (MOM):+3.8%
Trend (YOY):+5.6%
🥇 Top 1:0.9%
🥉 Top 3:3.1%
30
+4Intelligence
▶Avg Rank:6.12
Appearance:15.7%
Trend (MOM):+6.1%
Trend (YOY):+7.6%
🥇 Top 1:1.1%
🥉 Top 3:3.5%
31
-2Justice
▶Avg Rank:6.05
Appearance:15.0%
Trend (MOM):-3.9%
Trend (YOY):-9.9%
🥇 Top 1:1.1%
🥉 Top 3:3.6%
32
+1Accountability
▶Avg Rank:5.65
Appearance:14.7%
Trend (MOM):-2.5%
Trend (YOY):+2.7%
🥇 Top 1:0.8%
🥉 Top 3:3.6%
33
-2Privacy
▶Avg Rank:5.80
Appearance:14.6%
Trend (MOM):-5.7%
Trend (YOY):+8.9%
🥇 Top 1:0.8%
🥉 Top 3:3.3%
34
-6Adventure
▶Avg Rank:5.83
Appearance:14.6%
Trend (MOM):-7.6%
Trend (YOY):-6.3%
🥇 Top 1:0.9%
🥉 Top 3:3.3%
35
+1Appreciation
▶Avg Rank:6.14
Appearance:13.6%
Trend (MOM):+2.4%
Trend (YOY):+3.4%
🥇 Top 1:0.5%
🥉 Top 3:2.5%
36
+2Tolerance
▶Avg Rank:6.67
Appearance:13.6%
Trend (MOM):+7.3%
Trend (YOY):-5.4%
🥇 Top 1:0.8%
🥉 Top 3:2.4%
37
+2Inner harmony
▶Avg Rank:5.36
Appearance:13.0%
Trend (MOM):+13.0%
Trend (YOY):+4.1%
🥇 Top 1:1.7%
🥉 Top 3:4.2%
38
-1Job security
▶Avg Rank:5.46
Appearance:13.0%
Trend (MOM):+0.5%
Trend (YOY):+4.1%
🥇 Top 1:0.7%
🥉 Top 3:3.4%
39
-4Challenge
▶Avg Rank:6.02
Appearance:12.7%
Trend (MOM):-7.3%
Trend (YOY):-9.2%
🥇 Top 1:0.6%
🥉 Top 3:2.7%
40
+1Passion
▶Avg Rank:6.13
Appearance:11.5%
Trend (MOM):+4.0%
Trend (YOY):+4.0%
🥇 Top 1:0.8%
🥉 Top 3:2.4%
41
+2Acceptance
▶Avg Rank:6.25
Appearance:10.9%
Trend (MOM):+4.0%
Trend (YOY):-4.9%
🥇 Top 1:0.5%
🥉 Top 3:2.0%
42
-2Courage
▶Avg Rank:6.14
Appearance:10.6%
Trend (MOM):-7.2%
Trend (YOY):-6.2%
🥇 Top 1:0.4%
🥉 Top 3:2.1%
43
-1Excitement
▶Avg Rank:6.24
Appearance:10.0%
Trend (MOM):-6.1%
Trend (YOY):-9.7%
🥇 Top 1:0.4%
🥉 Top 3:1.8%
44
Determination
▶Avg Rank:6.41
Appearance:10.0%
Trend (MOM):-0.4%
Trend (YOY):-1.5%
🥇 Top 1:0.5%
🥉 Top 3:1.7%
45
+1Commitment
▶Avg Rank:7.15
Appearance:9.8%
Trend (MOM):-1.7%
Trend (YOY):+3.8%
🥇 Top 1:0.4%
🥉 Top 3:1.3%
46
-1Ambition
▶Avg Rank:6.52
Appearance:9.8%
Trend (MOM):-2.2%
Trend (YOY):-8.2%
🥇 Top 1:0.5%
🥉 Top 3:1.7%
47
+1Teamwork
▶Avg Rank:6.92
Appearance:8.8%
Trend (MOM):-6.3%
Trend (YOY):+3.5%
🥇 Top 1:0.3%
🥉 Top 3:1.3%
48
-1Religion
▶Avg Rank:3.80
Appearance:8.6%
Trend (MOM):-10.0%
Trend (YOY):-8.5%
🥇 Top 1:3.2%
🥉 Top 3:5.0%
49
Forgiveness
▶Avg Rank:6.17
Appearance:8.5%
Trend (MOM):-3.7%
Trend (YOY):-9.8%
🥇 Top 1:0.4%
🥉 Top 3:1.7%
50
Spirituality
▶Avg Rank:5.75
Appearance:7.9%
Trend (MOM):+3.4%
Trend (YOY):+2.1%
🥇 Top 1:1.0%
🥉 Top 3:2.3%
51
Uniqueness
▶Avg Rank:6.24
Appearance:7.7%
Trend (MOM):+6.6%
Trend (YOY):-0.3%
🥇 Top 1:0.4%
🥉 Top 3:1.5%
52
Competence
▶Avg Rank:6.62
Appearance:6.9%
Trend (MOM):+8.1%
Trend (YOY):+11.4%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
53
Variety
▶Avg Rank:6.39
Appearance:6.7%
Trend (MOM):+4.0%
Trend (YOY):+2.6%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
54
Excellence
▶Avg Rank:6.09
Appearance:6.5%
Trend (MOM):+8.6%
Trend (YOY):+17.8%
🥇 Top 1:0.4%
🥉 Top 3:1.3%
55
+1Beauty
▶Avg Rank:6.52
Appearance:5.7%
Trend (MOM):+7.3%
Trend (YOY):+15.1%
🥇 Top 1:0.2%
🥉 Top 3:0.9%
56
+1Influence
▶Avg Rank:6.63
Appearance:5.6%
Trend (MOM):+7.0%
Trend (YOY):-8.0%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
57
-2Contribution
▶Avg Rank:6.89
Appearance:5.5%
Trend (MOM):+2.2%
Trend (YOY):-2.8%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
58
+1Reputation
▶Avg Rank:6.53
Appearance:5.2%
Trend (MOM):+10.4%
Trend (YOY):+13.4%
🥇 Top 1:0.2%
🥉 Top 3:0.9%
59
-1Tradition
▶Avg Rank:6.04
Appearance:4.5%
Trend (MOM):-9.1%
Trend (YOY):-14.1%
🥇 Top 1:0.2%
🥉 Top 3:1.0%
60
+1Authority
▶Avg Rank:6.41
Appearance:3.4%
Trend (MOM):+8.2%
Trend (YOY):+14.1%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
61
-1Fame
▶Avg Rank:6.23
Appearance:2.9%
Trend (MOM):-8.5%
Trend (YOY):+14.7%
🥇 Top 1:0.2%
🥉 Top 3:0.6%
62
Popularity
▶Avg Rank:6.56
Appearance:2.7%
Trend (MOM):-11.4%
Trend (YOY):+13.0%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.83 | 10.0% | 24.4% | 45.0% | ▼−0.5% |
▶ 2 | Family | 3.58 | 12.7% | 23.5% | 39.6% | ▼−3.6% |
▶ 3 | Trust | 4.89 | 3.7% | 13.0% | 36.7% | ▼−2.4% |
▶ 4 | Peace | 4.76 | 4.3% | 14.1% | 35.0% | ▼−2.8% |
▶ 5 ▲+1 | Financial stability | 4.88 | 2.9% | 11.6% | 32.1% | ▼−0.4% |
▶ 6 ▼−1 | Pleasure | 5.11 | 2.9% | 10.5% | 32.0% | ▼−2.1% |
▶ 7 | Freedom | 6.50 | 3.4% | 7.1% | 31.3% | ▲+0.5% |
▶ 8 | Love | 4.63 | 4.6% | 13.0% | 31.0% | ▲+4.9% |
▶ 9 | Respect | 5.53 | 1.7% | 7.1% | 26.8% | ▼−6.9% |
▶ 10 | Security | 4.60 | 3.2% | 11.0% | 25.5% | ▲+3.1% |
▶ 11 ▲+1 | Growth | 5.56 | 2.1% | 6.7% | 23.9% | ▲+2.3% |
▶ 12 ▼−1 | Friendship | 5.69 | 1.6% | 6.1% | 23.5% | ▼−2.2% |
▶ 13 ▲+5 | Authenticity | 5.24 | 2.0% | 6.6% | 21.3% | ▲+12.6% |
▶ 14 | Honesty | 5.78 | 1.3% | 4.9% | 20.8% | ▲+1.6% |
▶ 15 ▼−2 | Loyalty | 5.65 | 1.6% | 5.4% | 20.1% | ▼−2.6% |
▶ 16 ▲+1 | Creativity | 5.79 | 1.6% | 5.0% | 20.1% | ▲+4.9% |
▶ 17 ▲+5 | Curiosity | 5.81 | 1.3% | 4.5% | 19.0% | ▲+8.6% |
▶ 18 ▼−3 | Control | 4.96 | 2.4% | 7.2% | 18.6% | ▼−4.7% |
▶ 19 ▲+1 | Certainty | 4.84 | 2.8% | 7.5% | 18.5% | ▲+2.7% |
▶ 20 ▼−4 | Success | 5.79 | 1.4% | 4.8% | 18.1% | ▼−5.9% |
▶ 21 ▲+4 | Compassion | 5.59 | 1.3% | 4.9% | 17.8% | ▲+7.8% |
▶ 22 ▲+4 | Ethics | 6.15 | 1.7% | 4.4% | 17.3% | ▲+5.5% |
▶ 23 ▲+4 | Wisdom | 5.77 | 1.4% | 4.5% | 17.2% | ▲+6.4% |
▶ 24 ▼−1 | Helpfulness | 7.15 | 0.8% | 2.5% | 16.8% | ▼−1.0% |
▶ 25 ▼−6 | Wealth | 4.96 | 2.0% | 6.0% | 16.7% | ▼−7.4% |
▶ 26 ▲+4 | Meaningful work | 6.35 | 1.0% | 3.4% | 16.7% | ▲+7.5% |
▶ 27 ▼−6 | Discipline | 5.20 | 1.4% | 5.2% | 16.6% | ▼−5.4% |
▶ 28 ▼−4 | Equality | 5.56 | 2.0% | 5.0% | 16.0% | ▼−5.0% |
▶ 29 ▲+3 | Independence | 6.22 | 0.9% | 3.1% | 15.9% | ▲+3.8% |
▶ 30 ▲+4 | Intelligence | 6.12 | 1.1% | 3.5% | 15.7% | ▲+6.1% |
▶ 31 ▼−2 | Justice | 6.05 | 1.1% | 3.6% | 15.0% | ▼−3.9% |
▶ 32 ▲+1 | Accountability | 5.65 | 0.8% | 3.6% | 14.7% | ▼−2.5% |
▶ 33 ▼−2 | Privacy | 5.80 | 0.8% | 3.3% | 14.6% | ▼−5.7% |
▶ 34 ▼−6 | Adventure | 5.83 | 0.9% | 3.3% | 14.6% | ▼−7.6% |
▶ 35 ▲+1 | Appreciation | 6.14 | 0.5% | 2.5% | 13.6% | ▲+2.4% |
▶ 36 ▲+2 | Tolerance | 6.67 | 0.8% | 2.4% | 13.6% | ▲+7.3% |
▶ 37 ▲+2 | Inner harmony | 5.36 | 1.7% | 4.2% | 13.0% | ▲+13.0% |
▶ 38 ▼−1 | Job security | 5.46 | 0.7% | 3.4% | 13.0% | ▲+0.5% |
▶ 39 ▼−4 | Challenge | 6.02 | 0.6% | 2.7% | 12.7% | ▼−7.3% |
▶ 40 ▲+1 | Passion | 6.13 | 0.8% | 2.4% | 11.5% | ▲+4.0% |
▶ 41 ▲+2 | Acceptance | 6.25 | 0.5% | 2.0% | 10.9% | ▲+4.0% |
▶ 42 ▼−2 | Courage | 6.14 | 0.4% | 2.1% | 10.6% | ▼−7.2% |
▶ 43 ▼−1 | Excitement | 6.24 | 0.4% | 1.8% | 10.0% | ▼−6.1% |
▶ 44 | Determination | 6.41 | 0.5% | 1.7% | 10.0% | ▼−0.4% |
▶ 45 ▲+1 | Commitment | 7.15 | 0.4% | 1.3% | 9.8% | ▼−1.7% |
▶ 46 ▼−1 | Ambition | 6.52 | 0.5% | 1.7% | 9.8% | ▼−2.2% |
▶ 47 ▲+1 | Teamwork | 6.92 | 0.3% | 1.3% | 8.8% | ▼−6.3% |
▶ 48 ▼−1 | Religion | 3.80 | 3.2% | 5.0% | 8.6% | ▼−10.0% |
▶ 49 | Forgiveness | 6.17 | 0.4% | 1.7% | 8.5% | ▼−3.7% |
▶ 50 | Spirituality | 5.75 | 1.0% | 2.3% | 7.9% | ▲+3.4% |
▶ 51 | Uniqueness | 6.24 | 0.4% | 1.5% | 7.7% | ▲+6.6% |
▶ 52 | Competence | 6.62 | 0.3% | 1.1% | 6.9% | ▲+8.1% |
▶ 53 | Variety | 6.39 | 0.3% | 1.1% | 6.7% | ▲+4.0% |
▶ 54 | Excellence | 6.09 | 0.4% | 1.3% | 6.5% | ▲+8.6% |
▶ 55 ▲+1 | Beauty | 6.52 | 0.2% | 0.9% | 5.7% | ▲+7.3% |
▶ 56 ▲+1 | Influence | 6.63 | 0.2% | 0.8% | 5.6% | ▲+7.0% |
▶ 57 ▼−2 | Contribution | 6.89 | 0.2% | 0.7% | 5.5% | ▲+2.2% |
▶ 58 ▲+1 | Reputation | 6.53 | 0.2% | 0.9% | 5.2% | ▲+10.4% |
▶ 59 ▼−1 | Tradition | 6.04 | 0.2% | 1.0% | 4.5% | ▼−9.1% |
▶ 60 ▲+1 | Authority | 6.41 | 0.2% | 0.7% | 3.4% | ▲+8.2% |
▶ 61 ▼−1 | Fame | 6.23 | 0.2% | 0.6% | 2.9% | ▼−8.5% |
▶ 62 | Popularity | 6.56 | 0.1% | 0.5% | 2.7% | ▼−11.4% |