Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for January 2021
January 2021 looks like a month of “keep it together” priorities. Health leads with about 45% of tests (8880/19637), with Family close behind at 42%—a strong one-two punch of wellbeing plus home base. The next tier stays remarkably steady too: Trust (~38%), Peace (~35%), and Pleasure (~32%) suggest people wanted calm, reliability, and a bit of joy without chaos.
There are no ranking shifts at all: every top-10 value is stable in positions. That kind of immobility is a signal in itself—preferences weren’t “trending,” they were anchoring. When the world feels uncertain, people don’t experiment; they double down.
The mix is telling: connection and emotional safety (Love ~31%, Respect ~28%, Security ~25%) sit alongside practical grounding (Financial stability ~31%) and autonomy (Freedom ~30%).
Seasonally, this reads like classic January: post-holiday recalibration, “new year, new me” health focus, and a winter craving for safety, peace, and dependable relationships.
Total Tests
19,637
in this month
🔥 Most Popular
Health
8,880 appearances
⭐ Best Ranking
Family
Avg rank: 3.66
🥇 Most #1 Rankings
Family
2530 times first place
1
Health
▶Avg Rank:3.85
Appearance:45.2%
Trend (MOM):-4.4%
Trend (YOY):—
🥇 Top 1:9.9%
🥉 Top 3:24.6%
2
Family
▶Avg Rank:3.66
Appearance:42.5%
Trend (MOM):+8.2%
Trend (YOY):—
🥇 Top 1:12.9%
🥉 Top 3:24.7%
3
Trust
▶Avg Rank:4.93
Appearance:38.4%
Trend (MOM):+2.7%
Trend (YOY):—
🥇 Top 1:3.8%
🥉 Top 3:13.4%
4
Peace
▶Avg Rank:4.76
Appearance:34.8%
Trend (MOM):-2.3%
Trend (YOY):—
🥇 Top 1:4.4%
🥉 Top 3:13.8%
5
+2Pleasure
▶Avg Rank:5.14
Appearance:32.2%
Trend (MOM):+1.7%
Trend (YOY):—
🥇 Top 1:3.0%
🥉 Top 3:10.4%
6
Love
▶Avg Rank:4.61
Appearance:31.4%
Trend (MOM):-2.0%
Trend (YOY):—
🥇 Top 1:4.7%
🥉 Top 3:13.3%
7
-2Financial stability
▶Avg Rank:4.87
Appearance:31.4%
Trend (MOM):-3.6%
Trend (YOY):—
🥇 Top 1:3.0%
🥉 Top 3:11.4%
8
Freedom
▶Avg Rank:6.41
Appearance:30.0%
Trend (MOM):-3.4%
Trend (YOY):—
🥇 Top 1:3.5%
🥉 Top 3:7.3%
9
+1Respect
▶Avg Rank:5.54
Appearance:27.9%
Trend (MOM):+9.3%
Trend (YOY):—
🥇 Top 1:1.7%
🥉 Top 3:7.1%
10
+1Security
▶Avg Rank:4.73
Appearance:25.1%
Trend (MOM):-0.1%
Trend (YOY):—
🥇 Top 1:3.4%
🥉 Top 3:10.3%
11
-2Growth
▶Avg Rank:5.48
Appearance:23.9%
Trend (MOM):-12.5%
Trend (YOY):—
🥇 Top 1:2.0%
🥉 Top 3:6.6%
12
+1Friendship
▶Avg Rank:5.75
Appearance:23.9%
Trend (MOM):+7.3%
Trend (YOY):—
🥇 Top 1:1.5%
🥉 Top 3:6.0%
13
+5Loyalty
▶Avg Rank:5.69
Appearance:21.2%
Trend (MOM):+9.8%
Trend (YOY):—
🥇 Top 1:1.5%
🥉 Top 3:5.5%
14
-2Authenticity
▶Avg Rank:5.27
Appearance:21.0%
Trend (MOM):-13.1%
Trend (YOY):—
🥇 Top 1:2.0%
🥉 Top 3:6.4%
15
-1Honesty
▶Avg Rank:5.81
Appearance:21.0%
Trend (MOM):+1.0%
Trend (YOY):—
🥇 Top 1:1.2%
🥉 Top 3:5.0%
16
-1Creativity
▶Avg Rank:5.84
Appearance:20.4%
Trend (MOM):-0.7%
Trend (YOY):—
🥇 Top 1:1.5%
🥉 Top 3:4.8%
17
+10Equality
▶Avg Rank:5.34
Appearance:18.7%
Trend (MOM):+14.7%
Trend (YOY):—
🥇 Top 1:2.6%
🥉 Top 3:6.4%
18
-2Curiosity
▶Avg Rank:5.86
Appearance:18.5%
Trend (MOM):-10.0%
Trend (YOY):—
🥇 Top 1:1.0%
🥉 Top 3:4.3%
19
-2Compassion
▶Avg Rank:5.54
Appearance:18.2%
Trend (MOM):-9.9%
Trend (YOY):—
🥇 Top 1:1.5%
🥉 Top 3:4.9%
20
+4Helpfulness
▶Avg Rank:7.04
Appearance:18.1%
Trend (MOM):+6.6%
Trend (YOY):—
🥇 Top 1:1.0%
🥉 Top 3:3.0%
21
+1Control
▶Avg Rank:4.97
Appearance:18.0%
Trend (MOM):+2.0%
Trend (YOY):—
🥇 Top 1:2.1%
🥉 Top 3:7.0%
22
+1Ethics
▶Avg Rank:6.14
Appearance:17.5%
Trend (MOM):-0.9%
Trend (YOY):—
🥇 Top 1:1.9%
🥉 Top 3:4.7%
23
-3Wisdom
▶Avg Rank:5.74
Appearance:17.4%
Trend (MOM):-8.6%
Trend (YOY):—
🥇 Top 1:1.5%
🥉 Top 3:4.6%
24
-3Certainty
▶Avg Rank:4.93
Appearance:17.3%
Trend (MOM):-3.3%
Trend (YOY):—
🥇 Top 1:2.3%
🥉 Top 3:6.5%
25
-6Meaningful work
▶Avg Rank:6.36
Appearance:16.9%
Trend (MOM):-12.0%
Trend (YOY):—
🥇 Top 1:1.0%
🥉 Top 3:3.5%
26
+5Success
▶Avg Rank:5.82
Appearance:16.5%
Trend (MOM):+10.2%
Trend (YOY):—
🥇 Top 1:1.3%
🥉 Top 3:4.2%
27
-2Discipline
▶Avg Rank:5.14
Appearance:16.3%
Trend (MOM):-3.0%
Trend (YOY):—
🥇 Top 1:1.6%
🥉 Top 3:5.4%
28
+1Justice
▶Avg Rank:6.00
Appearance:16.1%
Trend (MOM):+6.8%
Trend (YOY):—
🥇 Top 1:1.2%
🥉 Top 3:4.0%
29
+4Adventure
▶Avg Rank:5.85
Appearance:15.4%
Trend (MOM):+10.4%
Trend (YOY):—
🥇 Top 1:1.0%
🥉 Top 3:3.6%
30
-2Independence
▶Avg Rank:6.23
Appearance:15.0%
Trend (MOM):-7.6%
Trend (YOY):—
🥇 Top 1:0.7%
🥉 Top 3:3.1%
31
+4Wealth
▶Avg Rank:5.09
Appearance:14.3%
Trend (MOM):+10.0%
Trend (YOY):—
🥇 Top 1:1.4%
🥉 Top 3:4.9%
32
+2Tolerance
▶Avg Rank:6.64
Appearance:14.3%
Trend (MOM):+3.7%
Trend (YOY):—
🥇 Top 1:0.8%
🥉 Top 3:2.6%
33
+4Privacy
▶Avg Rank:5.79
Appearance:14.2%
Trend (MOM):+11.4%
Trend (YOY):—
🥇 Top 1:0.8%
🥉 Top 3:3.2%
34
-4Accountability
▶Avg Rank:5.80
Appearance:14.1%
Trend (MOM):-6.5%
Trend (YOY):—
🥇 Top 1:0.6%
🥉 Top 3:3.2%
35
-3Intelligence
▶Avg Rank:6.28
Appearance:13.7%
Trend (MOM):-8.3%
Trend (YOY):—
🥇 Top 1:0.8%
🥉 Top 3:2.8%
36
+2Challenge
▶Avg Rank:5.85
Appearance:13.2%
Trend (MOM):+6.8%
Trend (YOY):—
🥇 Top 1:0.7%
🥉 Top 3:3.1%
37
+2Appreciation
▶Avg Rank:6.20
Appearance:13.1%
Trend (MOM):+8.6%
Trend (YOY):—
🥇 Top 1:0.5%
🥉 Top 3:2.3%
38
-2Job security
▶Avg Rank:5.32
Appearance:13.0%
Trend (MOM):+1.9%
Trend (YOY):—
🥇 Top 1:0.6%
🥉 Top 3:3.7%
39
-13Inner harmony
▶Avg Rank:5.27
Appearance:12.5%
Trend (MOM):-23.5%
Trend (YOY):—
🥇 Top 1:1.8%
🥉 Top 3:4.2%
40
+1Courage
▶Avg Rank:6.09
Appearance:11.5%
Trend (MOM):+5.0%
Trend (YOY):—
🥇 Top 1:0.5%
🥉 Top 3:2.2%
41
+4Excitement
▶Avg Rank:6.54
Appearance:10.5%
Trend (MOM):+7.9%
Trend (YOY):—
🥇 Top 1:0.3%
🥉 Top 3:1.6%
42
-2Passion
▶Avg Rank:6.39
Appearance:10.4%
Trend (MOM):-4.9%
Trend (YOY):—
🥇 Top 1:0.5%
🥉 Top 3:1.8%
43
+4Religion
▶Avg Rank:3.71
Appearance:10.3%
Trend (MOM):+11.6%
Trend (YOY):—
🥇 Top 1:3.9%
🥉 Top 3:6.1%
44
-1Ambition
▶Avg Rank:6.29
Appearance:10.3%
Trend (MOM):+1.7%
Trend (YOY):—
🥇 Top 1:0.7%
🥉 Top 3:2.1%
45
-3Acceptance
▶Avg Rank:6.31
Appearance:10.2%
Trend (MOM):-1.1%
Trend (YOY):—
🥇 Top 1:0.5%
🥉 Top 3:1.9%
46
-2Commitment
▶Avg Rank:7.05
Appearance:9.9%
Trend (MOM):+0.6%
Trend (YOY):—
🥇 Top 1:0.4%
🥉 Top 3:1.4%
47
+2Forgiveness
▶Avg Rank:6.05
Appearance:9.5%
Trend (MOM):+11.1%
Trend (YOY):—
🥇 Top 1:0.6%
🥉 Top 3:2.0%
48
-2Determination
▶Avg Rank:6.39
Appearance:9.5%
Trend (MOM):+0.0%
Trend (YOY):—
🥇 Top 1:0.4%
🥉 Top 3:1.7%
49
-1Spirituality
▶Avg Rank:5.67
Appearance:8.6%
Trend (MOM):-2.8%
Trend (YOY):—
🥇 Top 1:0.8%
🥉 Top 3:2.5%
50
Teamwork
▶Avg Rank:6.96
Appearance:8.5%
Trend (MOM):+16.4%
Trend (YOY):—
🥇 Top 1:0.4%
🥉 Top 3:1.2%
51
Uniqueness
▶Avg Rank:6.37
Appearance:7.2%
Trend (MOM):+7.4%
Trend (YOY):—
🥇 Top 1:0.3%
🥉 Top 3:1.3%
52
+2Variety
▶Avg Rank:6.52
Appearance:6.2%
Trend (MOM):+1.7%
Trend (YOY):—
🥇 Top 1:0.2%
🥉 Top 3:0.9%
53
-1Competence
▶Avg Rank:6.92
Appearance:6.0%
Trend (MOM):-8.6%
Trend (YOY):—
🥇 Top 1:0.2%
🥉 Top 3:0.8%
54
+2Contribution
▶Avg Rank:6.83
Appearance:5.6%
Trend (MOM):-2.0%
Trend (YOY):—
🥇 Top 1:0.1%
🥉 Top 3:0.8%
55
-2Influence
▶Avg Rank:6.53
Appearance:5.2%
Trend (MOM):-17.9%
Trend (YOY):—
🥇 Top 1:0.2%
🥉 Top 3:0.8%
56
+1Tradition
▶Avg Rank:6.05
Appearance:5.2%
Trend (MOM):+9.8%
Trend (YOY):—
🥇 Top 1:0.2%
🥉 Top 3:1.1%
57
-2Excellence
▶Avg Rank:6.38
Appearance:5.2%
Trend (MOM):-9.2%
Trend (YOY):—
🥇 Top 1:0.3%
🥉 Top 3:1.0%
58
Beauty
▶Avg Rank:6.78
Appearance:5.0%
Trend (MOM):+14.0%
Trend (YOY):—
🥇 Top 1:0.2%
🥉 Top 3:0.8%
59
Reputation
▶Avg Rank:6.69
Appearance:4.6%
Trend (MOM):+11.5%
Trend (YOY):—
🥇 Top 1:0.1%
🥉 Top 3:0.7%
60
Authority
▶Avg Rank:6.43
Appearance:2.8%
Trend (MOM):+15.8%
Trend (YOY):—
🥇 Top 1:0.1%
🥉 Top 3:0.5%
61
Fame
▶Avg Rank:6.23
Appearance:2.6%
Trend (MOM):+22.7%
Trend (YOY):—
🥇 Top 1:0.1%
🥉 Top 3:0.5%
62
Popularity
▶Avg Rank:6.63
Appearance:2.3%
Trend (MOM):+23.5%
Trend (YOY):—
🥇 Top 1:0.1%
🥉 Top 3:0.4%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.85 | 9.9% | 24.6% | 45.2% | ▼−4.4% |
▶ 2 | Family | 3.66 | 12.9% | 24.7% | 42.5% | ▲+8.2% |
▶ 3 | Trust | 4.93 | 3.8% | 13.4% | 38.4% | ▲+2.7% |
▶ 4 | Peace | 4.76 | 4.4% | 13.8% | 34.8% | ▼−2.3% |
▶ 5 ▲+2 | Pleasure | 5.14 | 3.0% | 10.4% | 32.2% | ▲+1.7% |
▶ 6 | Love | 4.61 | 4.7% | 13.3% | 31.4% | ▼−2.0% |
▶ 7 ▼−2 | Financial stability | 4.87 | 3.0% | 11.4% | 31.4% | ▼−3.6% |
▶ 8 | Freedom | 6.41 | 3.5% | 7.3% | 30.0% | ▼−3.4% |
▶ 9 ▲+1 | Respect | 5.54 | 1.7% | 7.1% | 27.9% | ▲+9.3% |
▶ 10 ▲+1 | Security | 4.73 | 3.4% | 10.3% | 25.1% | ▼−0.1% |
▶ 11 ▼−2 | Growth | 5.48 | 2.0% | 6.6% | 23.9% | ▼−12.5% |
▶ 12 ▲+1 | Friendship | 5.75 | 1.5% | 6.0% | 23.9% | ▲+7.3% |
▶ 13 ▲+5 | Loyalty | 5.69 | 1.5% | 5.5% | 21.2% | ▲+9.8% |
▶ 14 ▼−2 | Authenticity | 5.27 | 2.0% | 6.4% | 21.0% | ▼−13.1% |
▶ 15 ▼−1 | Honesty | 5.81 | 1.2% | 5.0% | 21.0% | ▲+1.0% |
▶ 16 ▼−1 | Creativity | 5.84 | 1.5% | 4.8% | 20.4% | ▼−0.7% |
▶ 17 ▲+10 | Equality | 5.34 | 2.6% | 6.4% | 18.7% | ▲+14.7% |
▶ 18 ▼−2 | Curiosity | 5.86 | 1.0% | 4.3% | 18.5% | ▼−10.0% |
▶ 19 ▼−2 | Compassion | 5.54 | 1.5% | 4.9% | 18.2% | ▼−9.9% |
▶ 20 ▲+4 | Helpfulness | 7.04 | 1.0% | 3.0% | 18.1% | ▲+6.6% |
▶ 21 ▲+1 | Control | 4.97 | 2.1% | 7.0% | 18.0% | ▲+2.0% |
▶ 22 ▲+1 | Ethics | 6.14 | 1.9% | 4.7% | 17.5% | ▼−0.9% |
▶ 23 ▼−3 | Wisdom | 5.74 | 1.5% | 4.6% | 17.4% | ▼−8.6% |
▶ 24 ▼−3 | Certainty | 4.93 | 2.3% | 6.5% | 17.3% | ▼−3.3% |
▶ 25 ▼−6 | Meaningful work | 6.36 | 1.0% | 3.5% | 16.9% | ▼−12.0% |
▶ 26 ▲+5 | Success | 5.82 | 1.3% | 4.2% | 16.5% | ▲+10.2% |
▶ 27 ▼−2 | Discipline | 5.14 | 1.6% | 5.4% | 16.3% | ▼−3.0% |
▶ 28 ▲+1 | Justice | 6.00 | 1.2% | 4.0% | 16.1% | ▲+6.8% |
▶ 29 ▲+4 | Adventure | 5.85 | 1.0% | 3.6% | 15.4% | ▲+10.4% |
▶ 30 ▼−2 | Independence | 6.23 | 0.7% | 3.1% | 15.0% | ▼−7.6% |
▶ 31 ▲+4 | Wealth | 5.09 | 1.4% | 4.9% | 14.3% | ▲+10.0% |
▶ 32 ▲+2 | Tolerance | 6.64 | 0.8% | 2.6% | 14.3% | ▲+3.7% |
▶ 33 ▲+4 | Privacy | 5.79 | 0.8% | 3.2% | 14.2% | ▲+11.4% |
▶ 34 ▼−4 | Accountability | 5.80 | 0.6% | 3.2% | 14.1% | ▼−6.5% |
▶ 35 ▼−3 | Intelligence | 6.28 | 0.8% | 2.8% | 13.7% | ▼−8.3% |
▶ 36 ▲+2 | Challenge | 5.85 | 0.7% | 3.1% | 13.2% | ▲+6.8% |
▶ 37 ▲+2 | Appreciation | 6.20 | 0.5% | 2.3% | 13.1% | ▲+8.6% |
▶ 38 ▼−2 | Job security | 5.32 | 0.6% | 3.7% | 13.0% | ▲+1.9% |
▶ 39 ▼−13 | Inner harmony | 5.27 | 1.8% | 4.2% | 12.5% | ▼−23.5% |
▶ 40 ▲+1 | Courage | 6.09 | 0.5% | 2.2% | 11.5% | ▲+5.0% |
▶ 41 ▲+4 | Excitement | 6.54 | 0.3% | 1.6% | 10.5% | ▲+7.9% |
▶ 42 ▼−2 | Passion | 6.39 | 0.5% | 1.8% | 10.4% | ▼−4.9% |
▶ 43 ▲+4 | Religion | 3.71 | 3.9% | 6.1% | 10.3% | ▲+11.6% |
▶ 44 ▼−1 | Ambition | 6.29 | 0.7% | 2.1% | 10.3% | ▲+1.7% |
▶ 45 ▼−3 | Acceptance | 6.31 | 0.5% | 1.9% | 10.2% | ▼−1.1% |
▶ 46 ▼−2 | Commitment | 7.05 | 0.4% | 1.4% | 9.9% | ▲+0.6% |
▶ 47 ▲+2 | Forgiveness | 6.05 | 0.6% | 2.0% | 9.5% | ▲+11.1% |
▶ 48 ▼−2 | Determination | 6.39 | 0.4% | 1.7% | 9.5% | ▲+0.0% |
▶ 49 ▼−1 | Spirituality | 5.67 | 0.8% | 2.5% | 8.6% | ▼−2.8% |
▶ 50 | Teamwork | 6.96 | 0.4% | 1.2% | 8.5% | ▲+16.4% |
▶ 51 | Uniqueness | 6.37 | 0.3% | 1.3% | 7.2% | ▲+7.4% |
▶ 52 ▲+2 | Variety | 6.52 | 0.2% | 0.9% | 6.2% | ▲+1.7% |
▶ 53 ▼−1 | Competence | 6.92 | 0.2% | 0.8% | 6.0% | ▼−8.6% |
▶ 54 ▲+2 | Contribution | 6.83 | 0.1% | 0.8% | 5.6% | ▼−2.0% |
▶ 55 ▼−2 | Influence | 6.53 | 0.2% | 0.8% | 5.2% | ▼−17.9% |
▶ 56 ▲+1 | Tradition | 6.05 | 0.2% | 1.1% | 5.2% | ▲+9.8% |
▶ 57 ▼−2 | Excellence | 6.38 | 0.3% | 1.0% | 5.2% | ▼−9.2% |
▶ 58 | Beauty | 6.78 | 0.2% | 0.8% | 5.0% | ▲+14.0% |
▶ 59 | Reputation | 6.69 | 0.1% | 0.7% | 4.6% | ▲+11.5% |
▶ 60 | Authority | 6.43 | 0.1% | 0.5% | 2.8% | ▲+15.8% |
▶ 61 | Fame | 6.23 | 0.1% | 0.5% | 2.6% | ▲+22.7% |
▶ 62 | Popularity | 6.63 | 0.1% | 0.4% | 2.3% | ▲+23.5% |