Key Findings for November 2020

November’s results look like a collective “protect the basics” mood. Health leads with about 42.5% of tests showing it, followed by Family at 39.7% and Trust at 37.6%. The top 10 are tightly clustered (roughly 24%–43%), suggesting a broad consensus: people weren’t chasing niche ideals; they were rallying around core needs.

The biggest climbers are Freedom (up 8 positions), Financial stability (up 7 positions), and Love (up 6 positions). That combo reads like a plot twist: after months of uncertainty, people want both breathing room and a safety net, plus the emotional glue to hold it together. Even “softer” wins like Peace (up 4 positions) and Pleasure (up 5 positions, ~31.9%) suggest a deliberate pivot toward coping and comfort, not just survival.

Seasonally, late autumn often amplifies health concerns and family closeness, and the approach of holidays can boost relationship values. Add the long, darker days and you get a very November playlist: security, stability, and a little joy on repeat.